Kim Richeson (Leth-Steensen)

Vice President Of Licensing at Gemmy Industries Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Coppell, Texas, United States, US

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Experience

    • Manufacturing
    • 1 - 100 Employee
    • Vice President Of Licensing
      • Dec 2018 - Present

    • Director of Product Development - Licensing
      • Feb 2012 - Present

      Develop, manage and market the family of licensed products that are currently under the Gemmy Industries umbrella. Present and negotiate new license properties as opportunities arise. Track all licensed product development from design to retailers selling floor. Develop a product matrix that would be utilized as a tracking tool for all licensed projects. Develop and maintain relationships with all the licensors brand assurance personnel in an effort to stay informed on all opportunities with the licensors and to insure timely turn-a-round for product approval. Identify product related issues and liaise with all parties to ensure timely resolutions. Work with the orient on product development and packaging to develop the correct look as dictated by the licensor. Work closely with the sales managers, reps and buyers to custom design programs. Perform financial analysis including quarterly forecasting for licenses, product cost breakdowns, and product sales analysis. Show less

    • Manufacturing
    • 1 - 100 Employee
    • Director of Product Development
      • Jun 2002 - Jun 2010

      Develop, manage and market the family of licensed products that are currently under the Gemmy Industries umbrella. Present and negotiate new license properties as opportunities arise. Track all licensed product development from design to retailers selling floor. Develop a product matrix that would be utilized as a tracking tool for all licensed projects. Developed and maintained relationships with all the licensors brand assurance personnel in an effort to stay informed on all opportunities with the licensors and to insure timely turn-a-round for product approval. Identify product related issues and liaise with all parties to ensure timely resolutions. Work with the orient on product development and packaging to develop the correct look as dictated by the licensor. Work closely with the sales managers, reps and buyers to custom design programs. Perform financial analysis including quarterly forecasting for licenses, product cost breakdowns, and product sales analysis Show less

    • Forecast Analyst
      • Sep 2000 - Sep 2001

      Maintained the most accurate forecast information in Demand Solutions Forecast Software. Developed an effective management reporting analysis for reviewing actual to plan. Interpreted forecast variables and analyze monthly figures to present to Sales Department for necessary adjustments. Performed special projects and studies for management information and reporting. Maintained the Joint Forecast maintenance System with our thirty-two Rep Groups ensuring monthly exchange of sales and forecast data by customer. Acted as a liaison between Sales and Planning Departments. Show less

    • Finland
    • Manufacturing
    • 700 & Above Employee
    • Marketing Analyst
      • Sep 1999 - Sep 2000

      Utilized market research to help guide business and product line strategies. Executed competitive product feature/benefit research to determine competitive advantages and cost reduction opportunities within existing product lines. Completed retail price point surveys which provided valuable information on price point gaps / opportunities as well as competitive retails in like channels of distribution. Researched and refined knowledge of the industry and its competitors. Utilized planogram and pallet programs to develop gondola / H-frame and pallet displays for the sales force to use as tools out in the field. Coordinated tradeshows for sales personnel. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Assistant
      • 1998 - 2000

    • Market Analyst
      • Jun 1998 - Sep 1999

      Analyzed sales history and Planograms in order to develop presentations for use in marketing company’s products. Provided various reports, such as unit movement and YTD reports, utilizing raw and informational databases. Worked closely with other analysts to determine new product lines. Made recommendations to product managers pertaining to the life of a product.

Education

  • New Mexico State University
    B.A, Marketing
    1994 - 1998

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