Kim Regalado

Account Director, Amazon CPG Strategy and Client Services at Run AMZ
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Location
Portland, Oregon Metropolitan Area

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director, Amazon CPG Strategy and Client Services
      • Jan 2021 - Present

      Provide strategic consultation to CPG brands on how to optimize their catalog of products on the Amazon marketplace to build their brand identity, leverage the traffic to gain new customers and ultimately exceed revenue goals. Manage a team of Client Success Managers & Catalog Specialists to provide expertise and manage and guide CPG brands to win the digital shelf. Work internally across functional teams of logistics, creative services and marketing experts to offer full service management strategy and execution. Show less

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Director of Sales, E-commerce/International Sales
      • Jan 2019 - Jan 2021

      Manage e-commerce strategy and execution across all channels and platforms to include broker management, sales strategy and execution. Drive marketing, promotion and sales initiatives with broker partners and internal brand team to develop and execute Amazon dual platform seller strategy which includes maintaining and updating catalog assortment through packaging recommendations and new product launches, building sales and demand forecasts, driving search and digital optimization and conversion through Amazon's advertising vehicles as well as brand digital/social media strategy. Work with internal operations team, broker logistic partners and 3PLs to maintain healthy inventory levels, reduce chargebacks and fees and execute purchase order fulfillment. Show less

    • Senior Regional Business Manager-West
      • Nov 2016 - Jan 2019

    • Real Estate
    • 1 - 100 Employee
    • Sales and Marketing Consultant
      • Jan 2014 - Dec 2016

      Provide sales and marketing consultation to CPG companies from prospecting to launch to retail merchandising. Combine entrepreneurial drive with business-management skills to drive gains in retail placement, market share and ecommerce sales. Collaborate with executives to define distribution channels and key accounts. Develop overall marketing initiatives including retail promotions, social media campaigns and consumer sampling programs. Currently representing the following brands: KEYSOCKS, Babytime!, Refresh-a-Baby, Thera Wise, and EZ Gate Latch Pull. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Client Relationship Manager
      • Mar 2015 - Mar 2016

      Client Relationship Manager I work exclusively with Healthcare accounts to find qualified Technology candidates who support the mission and values of your organization. I want to support your business and provide the best customer service possible and understand that every employee and contractor directly impacts the service you provide your customers. At Kforce, we believe strong relationships are the key to success for both our clients and consultants. I am supported by specialized delivery teams within: Healthcare IT Big Data/Analytics/BI Project Management Business Analysis Marketing Revenue Cycle Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • National Sales Manager
      • Jun 2007 - Jun 2014

      Drove sales strategy to retail partners to drive sales, enhance brand positioning, and develop strong, collaborative relationships with large and small retail accounts. Managed outside brokers to develop and maintain new sales channels for Boogie Wipes. Developed the international sales strategy and execution with distribution in Europe, Australia, China, Indonesia, Peru and several other countries. Worked with marketing team to drive marketing initiatives at the retail level and created sales/marketing collateral to support retail growth. Helped grow BW sales from start-up in 2007 to 15m brand in 2014. Show less

    • United States
    • Insurance
    • 700 & Above Employee
    • Communications Consultant
      • Jul 2002 - Dec 2007

      Sell, design and promote on-line benefit programs for USI Health and Welfare clients. Work collaboratively with sales producers, account managers, insurance carriers, and clients to develop online enrollment benefit tools. Provide training for clients and employees in website communication and utilization. Lead quarterly seminars for USI clients and prospects on innovative technology in benefits communication. Sell, design and promote on-line benefit programs for USI Health and Welfare clients. Work collaboratively with sales producers, account managers, insurance carriers, and clients to develop online enrollment benefit tools. Provide training for clients and employees in website communication and utilization. Lead quarterly seminars for USI clients and prospects on innovative technology in benefits communication.

    • United States
    • Mental Health Care
    • 100 - 200 Employee
    • Director of Human Resources
      • Dec 1994 - Oct 1998

      Areas of responsibility included recruiting, staffing, diversity, workforce planning/succession planning, wage and salary administration, classification and compensation, wellness and benefits management, employee and labor relations, dispute resolution, training and development, human resources information systems (HRIS), workers compensation, safety and risk, and policy administration. Developed compensation and benefit management structures which resulted in 10% reduction in employee turnover. Show less

Education

  • St. Mary's University
    Master of Science (M.S.), Industrial and Organizational Psychology
  • University of Oregon
    Bachelors of Science, Psychology

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