Director, Brand Marketing

• Jun 2023 - Present

Senior Brand Manager

• Jul 2022 - Jun 2023

Director of Sales and Marketing

• Sep 2021 - Jun 2022

Head of Guest Experiences

• Sep 2020 - Sep 2021

Senior Manager, Direct to Consumer

• Dec 2016 - Sep 2020

● Manage financial planning and execution for hospitality, inn, and events business at Landmark Vineyards to deliver contribution margin by achieving revenue plan while managing expenses ● Set strategic direction for Landmark, including developing the long-range plan as well as portfolio and pricing strategy ● Monitor industry trends to find areas for growth and mitigate risk ● Effectively lead a team of 12 employees including hospitality manager and staff to achieve sales and club recruitment goals for two tasting rooms ● Grown sales by 12% and club by 20% in three years ● Present financial results to the senior leadership team on a quarterly basis ● Create a Capex plan for Hop Kiln Estate property ● Manage community relations for Landmark Vineyards with community groups, not-for-profit organizations, neighbors, industry, and elected officials Show less

Trade Marketing Manager

• Apr 2015 - Dec 2016

● Supported brand marketing, including product development, packaging, media, consumer research, direct-to-consumer, and wholesale businesses for JUSTIN Vineyards & Winery and Landmark Vineyards ● Developed ‘Exceptional from Every Angle’ national campaign for JUSTIN Vineyards & Winery from consumer research through creative brief to campaign execution ● Project managed Wine Enthusiast ‘Winery of the Year’ campaign for JUSTIN Vineyards & Winery across all sales channels ● Executed retail and on-premise national, regional and account-specific trade marketing initiatives for FIJI Water, JUSTIN Vineyards & Winery and Landmark Vineyards ● Liaised between sales and marketing to activate the brand plan in the wholesale market ● Developed a shopper marketing strategy to better align with our retailers’ initiatives ● Managed $3MM channel marketing budget Show less

Business Development Manager

• Feb 2014 - Apr 2015

Built the business of LearnAboutWine, by streamlining marketing procedures, growing business with current clients and finding new business opportunities, while maintaining best-in-class event execution of all current projects. • Created event proposals and presented them to partner organizations, such as winery associations and wine marketing companies, to develop events in the Los Angeles market • Established long-term planning calendar to schedule profitable events throughout 2015 and then track yearly revenue, budget, and personnel needs • Developed an event marketing plan for all events from conception to execution to post-event analysis • Worked with creative designer to create marketing collateral, such as email ads, sponsorship decks, marketing brochures and event proposals • Marketed our product to customers (wineries, distributors, retail, restaurants) and consumers alike, through email marketing, social media and partnership marketing • Partnered with public relations firm to successfully market our largest events • Promoted partnership and sponsorship packages for our large, marquis events, by creating sponsorship decks, and networking with like-minded companies to foster mutually beneficial relationships between businesses • Recruited wineries to participate in our marquis trade events • Assessed all events as they occur to find efficiencies and solve problems for future events and record in post-event recap • Maintained extensive knowledge of current market conditions Show less

Trade Marketing Coordinator

• Jul 2012 - Nov 2013

• Executed all trade shows, festivals, tastings and regional wine fairs for Western Canada – over 30 events yearly • Successfully executed largest Wine Festival in Canada, Vancouver International Wine Festival, for Constellation Brands, including scheduling 60 employees and 20 events for 9 wineries, managing all décor and merchandising elements, and acting as PR contact during the festival • Collected sampling data and created event assessment tool to ascertain ROI of events and value to business • Acquired and managed ad hoc sponsorship opportunities for Western Canada, including managing all pre-event and event activation requirements • Managed all the elements of brand program execution across all trade channels in Western Canada including Independent Channel programs, all Western Liquor Board programs, and all Strategic Chain programs • Directed the inventory, shipping and execution of all the programming elements through our third party warehouse • Managed trade marketing promo budget, by tracking spends, accruing for future spends and coding all invoices • Oversaw all tasting and special events, including working with third party tasting companies and creating all accompanying POS materials • Created programming and POS materials for the independent channel • Submitted all programming applications to the BC Liquor Board, including display programs, tastings, shelf-talkers and value adds Show less

Inside Sales Representative

• Aug 2010 - Aug 2012

• Drove profitability through direct sales in British Columbia with many channels of customers, including retail, on-premise, and chains, while providing excellent customer service and product support • Processed orders, monitored inventory levels and checked pricing through the JDE system • Successfully engaged in Revenue Generating Incentives, by up-selling incremental cases of selected product to direct delivery customers • Managed territory of accounts that are not serviced by Field Sales Execution team, by effectively communicating with accounts in an effort to increase their direct delivery sales and expand the business Show less

Deputy Venue Workforce Manager

• Nov 2009 - Mar 2010

Description:See examples

Administrator, Games Time Training

• Sep 2009 - Dec 2009