Kim McConnie, MBus

Marketing Director at Kayo Sports
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU
Skills

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Bio

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5.0

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Gerard Smith

Kim is highly collaborative, smart and super hard working. Worked across the globe in developing and developed markets.

Darryn Wallace GAICD

During my time working directly with Kim what stood out the most was her high level of curiosity, to learn more about her customers, a great aptitude to listen and most importantly apply what she had heard and learnt to the task at hand. A terrific situational leader

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Experience

  • Kayo Sports
    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Director
      • Oct 2020 - Present

      Connecting people to all the sports they love when and where they want. Connecting people to all the sports they love when and where they want.

  • Foxtel Group
    • Australia
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Director
      • May 2019 - Oct 2020

  • Cricket Australia
    • Australia
    • Spectator Sports
    • 300 - 400 Employee
    • Head of Big Bash League
      • Sep 2017 - May 2019

      Managing central league operations whilst growing the commercial value of BBL & WBBL in a way that puts the fans first and introduces cricket to the next generation. Managing central league operations whilst growing the commercial value of BBL & WBBL in a way that puts the fans first and introduces cricket to the next generation.

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Senior Director, Sports Marketing
      • Nov 2014 - May 2017

      Leading the strategy and development of the sports marketing plans for PepsiCo Beverages, North America. Developing sports strategies for some the biggest beverage brands in the world including Pepsi, Mountain Dew and Aquafina. Kim's team leads strategy development along with event marketing, creating plans for some of the biggest events in the US including All Star programs, Super Bowl Halftime show and ongoing strategies / plans to leverage our many league & team relationships.

    • Marketing Director, ANZ Beverages
      • Aug 2009 - Oct 2014

      The purpose of the role is lead the development and execution of the Australia and NZ marketing strategy and plan for PepsiCo Beverages division. Key brand within the portfolio include; Pepsi, Pepsi Max, Dew and Gatorade

    • Marketing Director, Foods (Asia Pacific)
      • Oct 2004 - Jul 2009

      Working as part of the Asia Pacific Region team, build a growth agenda to accelerate Quaker and Snacks business.

Education

  • Griffith University
    Bachelor of Commerce (B.Com.), Marketing
    1992 - 1995
  • University of Technology Sydney
    Master of Business Administration (MBA), Business Administration and Management, General
  • University of Technology, Sydney
    Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services

Community

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