Kim McBroom
Marketing Director at Bionix®- Claim this Profile
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Bio
Experience
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Bionix®
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Marketing Director
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Oct 2020 - Present
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Toledo Mud Hens
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United States
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Spectator Sports
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100 - 200 Employee
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Chief Marketing Officer
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May 2011 - 2020
As a member of the leadership team, responsibilities include all marketing and communications for the Toledo Mud Hens Triple A, International League baseball team and the Toledo Walleye ECHL hockey team, Hensville, an entertainment and shopping district adjacent to Fifth Third Field and located in Toledo's Historic Warehouse District. Hensville opened in Spring 2016. Direct brand and develop strategic marketing for ticket sales, food and beverage sales, sponsorships and fanwear sales. Direct Marketing and Communications for Toledo Walleye Winterfest and for the development of Hensville -- including two restaurants, party and corporate banquet spaces, office space and a park for concerts, theater, art, athletic and winter activities. Marketing liaison for community collaboration involving the arts, community attractions and economic development. Show less
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Bowling Green State University
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United States
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Higher Education
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700 & Above Employee
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Chief Communications Officer
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1999 - May 2011
Responsibilities included strategic marketing and communications planning and execution of: > Enrollment marketing > Internal and external communications > Media relations > Crisis communications > Athletic marketing > University branding and positioning > Development and Foundation marketing > Event planning Responsibilities included strategic marketing and communications planning and execution of: > Enrollment marketing > Internal and external communications > Media relations > Crisis communications > Athletic marketing > University branding and positioning > Development and Foundation marketing > Event planning
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Sunoco LP
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United States
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Oil and Gas
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700 & Above Employee
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External Relations Manager
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1996 - 1999
Responsibilities included all internal and external communications, community relations, public relations, media relations and crisis communications for a five-state region. The position also included government relations for Ohio and Michigan. Responsibilities included all internal and external communications, community relations, public relations, media relations and crisis communications for a five-state region. The position also included government relations for Ohio and Michigan.
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ProMedica
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United States
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Hospitals and Health Care
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700 & Above Employee
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Director, Public Relations, Marketing Communications
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1991 - 1996
Responsible for branding and strategic marketing planning, public relations, communications and community relations. Created marketing plans to increase product line revenue and build brand recognition. Responsible for branding and strategic marketing planning, public relations, communications and community relations. Created marketing plans to increase product line revenue and build brand recognition.
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The Andersons
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Maumee, Ohio
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Creative Manager
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1986 - 1988
Primary responsibility included public relations for a nationally marketed DIY lawn and garden product. This included working with Disneyland to have the product named an official product of Disneyland. Primary responsibility included public relations for a nationally marketed DIY lawn and garden product. This included working with Disneyland to have the product named an official product of Disneyland.
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Education
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The University of Toledo
B.A., Communications