Experience

Alpha Lifecare

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Graphic Designer/2IC to Head of Marketing

  • Dec 2016 - Present

  Leading creative art direction and developing visual identities for multiple brands. I excel in managing projects and collaborating with internal and external stakeholders to create compelling marketing collateral that reflects the company's values and unique selling propositions. My skills span across various mediums, including print and digital, such as brochures, user manuals, web UI/UX, EDMs, social media, product packaging, and POS collateral. I have a proven track record of working closely with agencies, freelancers, and supplier brands to deliver cohesive designs and innovative campaigns. By leveraging website analytics and consumer insights, I continuously optimise the brand's marketing communications to enhance the consumer journey and drive impactful results in diverse markets. Show less



Self Employed

• Sydney, New South Wales, Australia

• Contract

  • May 2013 - Dec 2016

  Senior Graphic Design - Sydney Tools (sydneytools.com.au) Senior Picture Researcher - Daily Mail (dailymail.co.uk/auhome) Graphic Design & Photography - Ya-Malaysia (yamalaysia.com.au) Photography - Metal World (metalworldrecycling.com.au) Photography - Heat Craft (heatcraft.com.au) Graphic Design & Photography - MSC Bikes (mscbikes.com.au) Graphic Design - Brave Solider (bravesolider.com.au) Photography/Contributor - iStock, Shutterstock, Adobe Stock, Alamy During my time as a freelancer, I have had the privilege of collaborating with a diverse range of clients and projects, showcasing my versatility and creative vision. As the Senior Graphic Designer for Sydney Tools, I played a key role in developing visually captivating designs for their website. As a Senior Picture Researcher for Daily Mail, I utilised my expertise in sourcing and selecting compelling images to enhance their online articles. With Ya-Malaysia, MSC Bikes, Brave Solider, and others, I provided comprehensive graphic design and photography services, working closely with clients to develop strong brand identities and marketing collateral that resonated with their target audience. Additionally, I have contributed my photography skills to renowned stock platforms like iStock, Shutterstock, Adobe Stock, and Alamy. These experiences have allowed me to build a strong portfolio, showcasing my ability to create captivating visuals, employ effective composition techniques, and tell compelling stories through imagery. I take pride in receiving positive client testimonials and referrals, as they attest to my professionalism, reliability, and dedication to delivering outstanding design solutions. I am passionate about utilising my design skills to help clients achieve their business goals and create impactful visual experiences. Show less



Grays

• Australia
• Retail
• 100 - 200 Employee

• Studio Photographer

  • Sep 2014 - Jan 2016

  Worked closely with buying and marketing teams to understand project requirements and bring concepts to life through captivating imagery. I meticulously planned logistics for photo shoots, including prop selection, backgrounds, and lighting setups, ensuring a seamless process from start to finish. I consistently composed shots with precision, considering framing, perspective, and product placement. Beyond capturing images, I meticulously enhanced and retouched photographs, achieving a polished final look while maintaining consistent quality and style. I fostered positive relationships with buyers and designers, earning their trust and confidence. Working collaboratively with a team of professionals, including stylists, makeup artists, and models, I successfully executed photo shoots, aligning visions and delivering exceptional results for multiple sales campaigns. Show less



Australian Men's Living Magazine

• Sydney, New South Wales, Australia

• Graphic Designer & Photographer

  • Mar 2008 - Apr 2013

  I have had the opportunity to combine my passion for design and photography to create visually appealing and engaging content. With a strong adherence to brand guidelines and editorial standards, I consistently produce well-structured layouts for articles, features, and advertisements that captivate readers. I ensure the magazine's branding remains consistent across various design elements, including the masthead, cover designs, and promotional materials. As a photographer, I have captured captivating and visually striking images that bring stories to life. Collaborating closely with writers, editors, and team members, I have gained a deep understanding of content requirements, allowing me to design visuals that effectively communicate the intended message. I take pride in designing eye-catching and effective advertisements that align with the magazine's style and meet clients' branding objectives. Furthermore, I am proficient in preparing design files for both print and digital publishing, ensuring optimal resolution, color accuracy, and format compatibility. Show less