Experience

She Built This City

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing & Communications Manager

  • May 2023 - Present

  I effectively convey the voice, brand, and strategy of SBTC to internal and external audiences across various communication channels and topics. I develop and maintain engagement channels such as the website, social media, podcast, newsletters, and blog. With a focus on timely information dissemination, I create and implement comprehensive communications plans, including articles, Q&As, talking points, memos, video scripts, infographics, presentations, press releases, and social media posts. I collaborate with partners from various organizational functionalities and teams to develop essential communications for diverse audiences. Additionally, I report on campaign results, support day-to-day communication strategy functions, and undertake special projects to enhance employee engagement. In the realm of marketing and analytics, I create captivating graphics for digital, print, and social media advertising, ensuring consistent brand presentation. I seek new forums to deliver company messages and track engagement and reactions from partners, participants, and donors. To maximize social media reach and effectiveness, I devise strategies and engage with the audience through comments, direct messages, and other interactions. I conduct surveys to evaluate the effectiveness of marketing efforts and strive to optimize donor and supporter outreach. Show less



WRIGHT CREATIVE

• Australia
• Advertising Services

• Social Media Manager

  • Mar 2022 - Present

  Manage all social media platforms and digital advertising to increase brand outreach, engagement, and productivity. Create and maintain social media calendar and established signature hashtags. Generate content based on client needs and be accountable for timely publication. Social media graphic designer. Analyze data and generate weekly/ monthly reports to actively measure the effectiveness of social media outreach. Manage all social media platforms and digital advertising to increase brand outreach, engagement, and productivity. Create and maintain social media calendar and established signature hashtags. Generate content based on client needs and be accountable for timely publication. Social media graphic designer. Analyze data and generate weekly/ monthly reports to actively measure the effectiveness of social media outreach.



JSW Media Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Presentations and Social Media Content Creator

  • Nov 2022 - Present

  Craft compelling digital presentations and social media posts to help create brand engagement and awareness with a proven ability to deliver projects on time and within budget. Develop marketing and public relations strategies for clients by utilizing a variety of digital tools and platforms. Skilled in researching, analyzing, and interpreting data to create content that resonates with target audiences using exceptional communication, writing, and organizational skills that are highly creative and detail-oriented showing my passion for creating effective digital experiences. Show less



SheVentures Podcast

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Producer and Social Media Manager

  • Jan 2022 - Jul 2022

  Schedule and confirm podcast guests using the Zencastr podcast recording platform. Organize guests and their assets in google sheets. Manage and create content for social media and podcast editorials. Create social goals for the podcast, the company website Facebook group, and page, and report social media metrics weekly. Create and present templates and a social calendar with video and static posts. Liaise with the sound editor for rough-cut episodes and edit show episodes on the podcast’s Squarespace site. Write show notes for each episode. Schedule social media assets using Later and Sendible. Create most visual assets using Canva and Adobe Illustrator. Research and create ideas for social media campaigns. Devise strategies for ‘Lives’ to help entrepreneurs on the platform. Survey episode transcripts to identify smaller actionable social media copy, listicles, and How-Tos. Publish and design visuals and affiliate advertisements on Squarespace. Utilize the Trello workflow management tool to communicate projects with team. Familiarity with Convertkit and email marketing tactics. Set up YouTube channel for current and past episodes. Collect and identify basic knowledge of SEO to share with the team. Set up, design, and organize Amazon and Etsy e-commerce stores to help monetize the business structure. Show less



Island Def Jam

• Musicians
• 1 - 100 Employee

• Marketing Manager

  • Nov 2006 - Jul 2010

  Developed quarterly marketing budgets for all new releases and for existing projects. Managed all marketing budgets in consultation with Finance Department and Marketing Directors. Advised product managers and Vice Presidents regarding budget adherence (including preparing finance add/move forms, event budgets, weekly Marketing budget snapshots, etc.). Reviewed and processed all Def Jam/Roc-A-Fella Marketing & Radio invoices for payment (including vendor add/change forms, obtaining vendor agreement letters, adhering to all finance guidelines, etc.) Assisted Promotions Director in managing monies allotted to them within Marketing. Assisted Marketing Directors and Video Promotions Representatives by negotiating stylists rates for artist events and appearances. Prepared all Def Jam/Roc-A-Fella advertising paperwork. Managed Island Def Jam Point of Purchase(P.O.P) inventory. Maintained, processed and distributed weekly IDJ P.O.P. inventory report and invoices. Obtained, compiled and distributed weekly IDJ Current Project Report. Show less



Def Jam Recordings

• United States
• Musicians
• 200 - 300 Employee

• Senior Executive Assistant

  • Jun 2003 - Nov 2006

  Provided administrative support to the Senior Vice President of Radio Promotion. Pulled Daily Radio Research Reports. Created and Provided Weekly Input for All Budget Tracking for the Radio Promotion Department. Maintained Daily Artist/Sponsorship Calendar. Served as a Liaison between Radio Program Directors/Music Directors and Corporate Executives. Created Detailed Travel Itineraries. Updated Weekly Radio Add Boards for the Department. Posted Daily Reports on the Corporate Internal Online System. Interviewed and Trained Department Interns. Processed and Approved Promotional Department Expense Reports. Managed all Update to Media Reporting Systems for the Record Label. Distributed Radio Add Information and Billboard Charted Reports Internally to all Record Label Departments. Show less



Music Corporation of America, Inc.

• Entertainment Providers

• Administrative Assistant

  • Jan 2000 - Jun 2003

  Provided administrative support for the National Director of R&B Radio Promotion. Maintained Budget Tracking. Coordinated travel and created detailed itineraries. Organized and processed Travel Expense Reports for Field Staff. Prepared Personal Travel & Expense Reports for Directors as needed. Responsible for distribution and tracking of mass recording product mailings. Maintained, organized and updated files on artist events and department information. Pulled various album reports daily. Updated the Radio & Records Add Boards on the MCA intranet weekly. Updated Weekly Priority Sheets for Departmental Distribution. Responsible for distributing new music videos to departmental staff. Show less



RCA Records

• United States
• Musicians
• 200 - 300 Employee

• Radio Promotion Assistant

  • Feb 1999 - Jan 2000

  Assistant to the Vice President of Urban Promotion, including 9 regional staff members nationwide. Tracked song activity and reporter bases in addition to accessing playlists and station logs for several radio formats using BDS and R&R. Created customized tracking sheets, workbooks, playlists and mailing labels for regions, stations and record label association using BDS and R&R Music tracking systems. Contributed to weekly trade publications (Tip Sheets), including gathering data, page preparation, and proofreading ad drafts. Distributed promotional items for Artist Roster to staff and radio stations nationwide. Maintained servicing lists for Mainstream, Adult and College Radio, Mix Show, Record Pools, Street Teams, Trade Publications and Staff. Created and maintained calendars and itineraries for artists.Scheduled and confirmed on-air radio interviews, performances and appearances, including autograph signings and “Meet & Greet” sessions for artists. Certified supervisor for Y.E.S. to JOBS Internship Program. Show less



Bertelsmann Music Group

• Germany

• Payroll Assistant

  • Jun 1997 - Feb 1999

  Administered employment verifications. Reported new hires to participating states. Employee Time card extension & data entry. Administered employee data entry (New Hires, Benefits, Direct Deposits, 401 K, Promotions, Salary Increases). Assisted tax coordinator with weekly/biweekly employee garnishments, monthly state and local withholding tax payments, notified tax agencies of employee inactivity, and recreated files for the company’s quarterly tax returns.

• Receptionist

  • May 1994 - Jun 1997

  Received visitors at the front desk. Answered, screened and forwarded incoming phone calls. Operated computerized company directory. Dispatched legal data entry and processing. Responsible for accepting and receiving guest and bulk packages.