Kim Leibowitz
Director Marketing Strategy at Intelisent- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Anne Stroud
Kim is one smart cookie. She is a big picture thinker who has no problem cutting through the clutter to get to the meat of what's important. She is an energetic team player who consistently brings a different way of thinking to any conversation, challenging the status quo with respect. At her core, she needs to understand the customer and what matters most to the end user. She brings that lens to any project she works on. I had the pleasure of working with Kim on several projects, and look to her as a trusted advisor when I am thinking through big problems. I would hire her in a minute--no quuestion.
Traci Ford
I had the opportunity to work with Kim and have to say, she was one of the best managers I have ever worked with. Kim is collaborative and thoughtful, and provides valuable insights every step of the way. She is a strong strategic thinker and encourages her team to think beyond the expected. Her positive attitude and infectious spirit elevates morale and inspires others. I wish her the best of luck and hope that our career paths cross again.
Anne Stroud
Kim is one smart cookie. She is a big picture thinker who has no problem cutting through the clutter to get to the meat of what's important. She is an energetic team player who consistently brings a different way of thinking to any conversation, challenging the status quo with respect. At her core, she needs to understand the customer and what matters most to the end user. She brings that lens to any project she works on. I had the pleasure of working with Kim on several projects, and look to her as a trusted advisor when I am thinking through big problems. I would hire her in a minute--no quuestion.
Traci Ford
I had the opportunity to work with Kim and have to say, she was one of the best managers I have ever worked with. Kim is collaborative and thoughtful, and provides valuable insights every step of the way. She is a strong strategic thinker and encourages her team to think beyond the expected. Her positive attitude and infectious spirit elevates morale and inspires others. I wish her the best of luck and hope that our career paths cross again.
Anne Stroud
Kim is one smart cookie. She is a big picture thinker who has no problem cutting through the clutter to get to the meat of what's important. She is an energetic team player who consistently brings a different way of thinking to any conversation, challenging the status quo with respect. At her core, she needs to understand the customer and what matters most to the end user. She brings that lens to any project she works on. I had the pleasure of working with Kim on several projects, and look to her as a trusted advisor when I am thinking through big problems. I would hire her in a minute--no quuestion.
Traci Ford
I had the opportunity to work with Kim and have to say, she was one of the best managers I have ever worked with. Kim is collaborative and thoughtful, and provides valuable insights every step of the way. She is a strong strategic thinker and encourages her team to think beyond the expected. Her positive attitude and infectious spirit elevates morale and inspires others. I wish her the best of luck and hope that our career paths cross again.
Anne Stroud
Kim is one smart cookie. She is a big picture thinker who has no problem cutting through the clutter to get to the meat of what's important. She is an energetic team player who consistently brings a different way of thinking to any conversation, challenging the status quo with respect. At her core, she needs to understand the customer and what matters most to the end user. She brings that lens to any project she works on. I had the pleasure of working with Kim on several projects, and look to her as a trusted advisor when I am thinking through big problems. I would hire her in a minute--no quuestion.
Traci Ford
I had the opportunity to work with Kim and have to say, she was one of the best managers I have ever worked with. Kim is collaborative and thoughtful, and provides valuable insights every step of the way. She is a strong strategic thinker and encourages her team to think beyond the expected. Her positive attitude and infectious spirit elevates morale and inspires others. I wish her the best of luck and hope that our career paths cross again.
Credentials
-
Certified Scrum Master
Scrum Alliance
Experience
-
Intelisent
-
United States
-
Marketing Services
-
1 - 100 Employee
-
Director Marketing Strategy
-
Apr 2022 - Present
-
-
-
JMI
-
United States
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Senior Director of Brand Strategy and Account Management
-
May 2019 - Oct 2021
-
-
-
CSC Digital Brand Services
-
United States
-
Technology, Information and Internet
-
200 - 300 Employee
-
Senior Global Marketing Leader
-
Jul 2017 - Sep 2018
Brand Strategy & Product Innovation •Designed global Cyber security product launch of CSC’s Security Center; qualitative research development through in-market launch of product •Developed new strategic alliances with SI’s, Verisign, Comodo, etc. extending market reach through partner ecosystem. Responsible for onboarding and extending partners by 35% •Managed global marketing team across US, London, Singapore and Paris charged with marketing strategy and execution of the Global Cyber Security suite of products •Oversaw tactical marketing plans and manage the budget to a 47% gain in profits •Innovated, created and enhanced the prospect and client experience including product, collateral, user guides and communications strategies Show less
-
-
-
Capital One
-
United States
-
Financial Services
-
700 & Above Employee
-
Senior Brand Strategist
-
Oct 2011 - Oct 2016
•Directed all aspects of the product development funnel, including marketplace strategic assessment, consumer research, product design and positioning, naming, claims development, prototyping and commercialization. •Championed new consumer credit card segments via content marketing digital channel employing agile practices, managing high-value initiatives and developing new insight territories to maximize business effectiveness by 107% •Motivated a top-performing team of 7 by setting a clear strategic vision and goals, championing continuous personal development and empowering people. This led to two team members receiving promotions •Created customer positioning and integrated campaigns for high-opportunity segments, utilizing targeted media channels and leveraging agency partners to deliver impactful, result-driving campaigns. Goals exceeded by 400% •Achieved 34% increase in account bookings for Small Business consumer segment based upon activating insights and cross-channel best practices for customer acquisition growth •Crafted new customer segmentation models to support experiential marketing strategy promotion. •Collaborated on the annual product strategy roadmap for Upmarket segment (Venture & Quicksilver credit cards), recommending product evolution based on consumer insights and corporate strategy •Authored, planned and presented at first annual macro-demographic Capital One Trend Talk (“TED Talk Style”), a leadership market segment conference for an audience of 300+ business leaders Show less
-
-
-
GNF Marketing
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Account Director
-
Mar 2010 - Oct 2011
Account Group Lead •Cultivated 2 new opportunities in the first 6 months. Manage $MM program budgets and oversee reconciliation for Sprint, Virgin Mobile, Boost and UFC brands •Spearheaded Amazon Advertising Campaigns, which led to agency win against tough competitive field •Activated Boost Mobile's promotion in Best Buy stores nationwide - featuring Danica Patrick •Drove Boost Mobile's annual sponsorships of the New York Knicks and UFC via in-venue promotions, national sweepstakes and media placements •Increased OEM participation by 32% and drove retail consideration with experiential programs for Virgin Mobile: FreeFest and Rumor Mall (with Jersey Shore cast appearances) •Led Sprint Prepaid Group's Local Marketing planning and promotions Show less
-
-
-
Discovery Inc
-
United States
-
Entertainment
-
700 & Above Employee
-
Senior Marketing Director
-
Apr 1999 - Mar 2010
Animal Planet, TLC, Discovery Channel & Discovery Kids •Produced all promotions, sweepstakes and had budgetary oversight to drive viewership, customer acquisition and retention •Coordinated all aspects of brand campaigns: outside agencies, legal, in-house creative and PR •Transformed the Discovery Kids business from a 3-hour programming block into a fully distributed channel available in 60+ million households •Expanded the Discovery Kids brand into an award-winning channel. Recipient of dozens of awards including: Four Daytime Emmy Award wins in 2008 and a record 17 Daytime Emmy nominations in 2007. #1 real world entertainment brand for kids •Oversaw multimillion-dollar budgets in support of campaigns for Animal Planet, Discovery Channel and Discovery Kids properties •Ensured compliance with COPPA, CARU and FCC in all sweepstakes and promotions Show less
-
-
Education
-
Virginia Commonwealth University
Bachelor of Music, Vocal Performance: Opera
Community
