Experience

Sportsbet

• Australia
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Executive

  • Jul 2021 - Present



Melbourne Victory Football Club

• Australia
• Spectator Sports
• 100 - 200 Employee

• CRM Marketing & Ticketing Analyst

  • Mar 2020 - Jul 2021



South Sydney Rabbitohs

• Australia
• Spectator Sports
• 100 - 200 Employee

• Data & Insights Manager

  • Sep 2017 - Feb 2020

• Data and Analytics Executive

  • Sep 2016 - Sep 2017

  Key responsibilities in this role include:- Evaluate, monitor and improve effectiveness of existing databases, tools and services to improve- Produce and develop regular and ad-hoc data reports that provide accurate and actionable insight for management decisions - Communicate insight to inform decision making and strategy;- Produce meaningful client reporting;- Provide ad-hoc reports to assist in research projects- Compare source and conversion rate of prospect data into commercial relationships with the Club such as Membership, Corporate Sales, Sponsorship and Merchandise- Drive upload and segmentation of Club data onto NRL Salesforce solution, providing ongoing analysis and support as required- Build effective Facebook audiences to target with relevant campaigns- Assist marketing team with building and segmenting campaigns to ensure a relevant message is delivered in a timely manner

• Member Services Coordinator

  • Jan 2015 - Sep 2016

  • Sale and processing of Memberships/ season tickets using the Ticketmaster Archtics system• Communicating with members regarding tickets, season updates and special offers• Respond to Member enquiries through phone, email and post• Organisation and execution of Member Even• Assist in the retention of Members and achieve key KPIs• Respond to enquiries and assist Members through the Match Day Box Office• Assist with Match Day activations• Maintained the member records and assigned member numbers• Build rapport, listen, and manage customer complaints/questions



Sydney Blue Sox

• Intern

  • Aug 2013 - Feb 2014

  • Communicating with members regarding tickets, season updates and special offers • Sale and processing of tickets through the SABO system • Scanning tickets and recording attendance • Worked with a representative from Major League Baseball to organise the 2014 Training with the Pros clinic • Assisted with the running of the Blue Sox season launch. • Created a series of posters using Photoshop. • Produced an article for the Blue Sox website. • Maintained the member records and assigned member numbers • Assisted with game day operations • Assisting with the organisation of a ‘tailgate’ during the Hume Highway Cup against Canberra.



Hoyts Penrith

• Front of House

  • Mar 2006 - Jan 2013

  • Lead/ Trained a team of 2-6 people in achieving goals, KPIs and time management • Assisted with Ticketek sales • Involved in the onsite sales and promotion of the Hoyts Rewards membership program • Provided excellent customer service and behaved in a professional manner when liaising with stakeholders, in person and over the phone. • Sold tickets in a box office setting • Lead/ Trained a team of 2-6 people in achieving goals, KPIs and time management • Assisted with Ticketek sales • Involved in the onsite sales and promotion of the Hoyts Rewards membership program • Provided excellent customer service and behaved in a professional manner when liaising with stakeholders, in person and over the phone. • Sold tickets in a box office setting