Experience

influence group

• United States
• Information Services
• 1 - 100 Employee

• Sponsorship Sales Executive

  • Aug 2023 - Present



Emerald

• United States
• Advertising Services
• 400 - 500 Employee

• National New Business Development Director

  • 2020 - Aug 2023

  Develop and execute strategies that help the company grow. Analyze data or insights to determine industry and consumer trends. Devise long-term development strategies for product categories. Develop exit strategies for unsuccessful products. Collaborate with a team of salespeople to identify new markets, create products or services, and forge business partnerships with buyers/purchasers and senior decision makers. Assess key business opportunities that are aligned with business goals and proactively promote new profit-generating concepts to drive profitable growth. Generate and maintain strategic business plans utilizing Salesforce CRM, with targeted new accounts and completely mapped deliverables. Innovate strategies for penetrating/layering within accounts and generate leads through prospecting, both in-person utilizing previous contacts and social networking tools and techniques. Show less



TRANS HIGH CORPORATION

• United States
• Printing Services
• 1 - 100 Employee

• National Sales Director

  • 2018 - 2020

  Managed key accounts and remained responsible for the operations and oversight of 6 Regional Sales Directors and a team of Key Account Managers who sold print/digital package and media assets for businesses seeking to advertise in High Times Magazine. Delivered on all contractual obligations, as well as personnel and operational requirements. Worked across the organization and collaborated both internally and with the clients to ensure effective execution of integrated marketing solutions. Served as client's main point of contact working closely with the client partner to create, manage, and maintain project plans and timelines including key milestones, business rules, workflows, and ensure alignment with and client objectives. Facilitated clear communication to all relevant internal and external stakeholders, relaying in-depth understanding of decisions, deliverables, action items direction, through regular status reports and project meetings. Individually sold $1MM+ in print and media assets, in less than 1 year; lead a team that sold $4MM annually. Sold sponsorship packages valued anywhere from $30K to $400K as a part of the High Times Cannabis Cup event. Managed key accounts; recognized as a strong sales professional and won Top Sales Leader during the 4th quarter of fiscal year 2018. Increased team revenue by 30%; drove, analyzed, and reported on performance/progress, KPI's, priorities, and key deliverables. Show less



Southland Publishing, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Regional Sales Manager

  • 2011 - 2020

  Directed the professional success of 4 direct reports and led 5 Sales Representatives. Key component to the success of the organization, managing the direction of the magazine. Established positive business relationships with new clients in a designated market. Drove the sale of print/digital packages by educating potential clients on the features and advantages. Implemented innovative sales and merchandising initiatives to achieve the revenue goals and customer satisfaction objectives. Boosted sales by performing cost benefit/needs analysis presentations for clients/prospects that highlight solutions. Developed and executed marketing strategies to compete with other companies who sell similar deliverables. Met or exceeded established sales quotas while maintaining accepted delinquency/loss levels on the portfolio. Show less