Kim Brown
Recreation Supervisor of Marketing at City of Palm Coast- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Credentials
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Advanced Public Information Officer
FEMAJul, 2022- Oct, 2024 -
Basic Public Information Officer
FEMAJan, 2022- Oct, 2024 -
American Red Cross Lifeguard Certificate (Additional Specialties)
American Red CrossMar, 2021- Oct, 2024 -
Basic Life Support for Healthcare and Public Safety (BLS)
American Red CrossMar, 2021- Oct, 2024 -
100 Ton Masters License
U.S. Coast GuardDec, 2013- Oct, 2024 -
Auxiliary Sail Endorsment
U.S. Coast GuardDec, 2013- Oct, 2024 -
Operator of Uninspected Passenger Vessel License
U.S. Coast GuardApr, 2009- Oct, 2024
Experience
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City of Palm Coast
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United States
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Government Administration
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100 - 200 Employee
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Recreation Supervisor of Marketing
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Jan 2020 - Present
-Create a new department brand and long-term marketing plan, resulting in a 300% increase in engagement on digital channels. -Develop succinct and timely press releases and media relations material that is regularly featured in local publications and regional news outlets. -An integral member of the City’s crisis communications team, creating critical communications materials during the COVID-19 pandemic. -Spearhead the department’s sponsorship program by creating an entirely new fundraising approach, securing over $15,000 in sponsorships in the first year. -Part of a specialized team tasked with redesigning and rebranding the city's website. The final look was largely based on my original design. Show less
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Cape Leisure Corporation
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1 - 100 Employee
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General Manager/Marketing Manager
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Jun 2017 - Jan 2020
-Revitalized dormant digital channels and created a marketing strategy that contributed to profits surpassing every previous year by 33% and increased visitors by 40%. -Developed and executed educational programs to engage the local population and park visitors. Programs saw more than 100% growth in the first year of implementation. -Liaison with local government tourism organizations to promote business through publications, visits, and FAM trips. Secured feature spots with international travel influencers, Outdoor T.V., and NBC News. Show less
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St. Francis Inn
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Saint Augustine, FL
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Social Media Manager and Innkeeper
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Jun 2016 - Dec 2017
-Worked with the inn’s advertising agency to update the website with engaging promotions and utilized social media channels to share intimate lifestyle content. The strategy built a strong community of regular patrons who loved seeing an in-depth look at the inner workings of a bed and breakfast. -Researched and wrote about local restaurants and tourist hotspots to keep visitors apprised of the newest spaces to explore. -Engage in proactive customer service training, which resulted in perfect scores on 90% of all quality control secret shop calls. Show less
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Schooner Freedom Charters
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St. Augustine, FL
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Operations Manager
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Feb 2005 - Jun 2016
-Built the business' brand, website, blog, and digital advertising from scratch. -Utilized customer research to develop and implement new marketing techniques and reservation strategies that increased sales each year with a record-setting 127% increase in 2015. -Independently learned WordPress to create an entirely new website experience. -Facilitated site visits; drafted event contracts; assisted groups in booking, planning, and executing weddings and corporate events. By the end of my tenure, select events had a 1-year waiting list. -Liaised with local government tourism organizations to promote business with spots secured with international travel influencers, USA Today, Jacksonville Jaguars, and Disney. Show less
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AFC Franchising, LLC
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United States
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Hospitals and Health Care
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100 - 200 Employee
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Administrative Director
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Oct 2010 - Jun 2011
-Conceptualized brand, social media presence, and website from scratch. -Designed unique advertising and marketing campaigns that resulted in the most successful franchise opening in corporate history. -Interviewed, hired, trained, and supervised over 20 employees. -Created and enforced office policies to maintain a positive and profitable environment. -Researched, contracted, and maintained relationships with vendors. -Conceptualized brand, social media presence, and website from scratch. -Designed unique advertising and marketing campaigns that resulted in the most successful franchise opening in corporate history. -Interviewed, hired, trained, and supervised over 20 employees. -Created and enforced office policies to maintain a positive and profitable environment. -Researched, contracted, and maintained relationships with vendors.
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Knowles Chiropractic
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Carlsbad, CA
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Front Office Manager
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Sep 2009 - Mar 2011
-Maintained efficient and practical schedules for multiple doctors and therapists. -Learned to verify patient benefits, as well as bill and receive insurance payments to a professional capability. -Engaged in dynamic conversation with potential patients at marketing events. -Corrected and entered two years of ill maintained accounts and back payments. -Assisted doctor with minor procedures. -Facilitated open communication between doctors, therapists, and patients. -Maintained efficient and practical schedules for multiple doctors and therapists. -Learned to verify patient benefits, as well as bill and receive insurance payments to a professional capability. -Engaged in dynamic conversation with potential patients at marketing events. -Corrected and entered two years of ill maintained accounts and back payments. -Assisted doctor with minor procedures. -Facilitated open communication between doctors, therapists, and patients.
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Captain
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Apr 2009 - Aug 2009
-Manage day to day operations. -Responsible for the safe operation of M/V Liberty with six passengers -Provided customized ecological and wildlife focused tours of the inland waterways adjacent to St. Augustine, FL. -Vessel inspection and maintenance. -Construct brand, website, social media channels, and print and digital advertising from scratch. -Manage day to day operations. -Responsible for the safe operation of M/V Liberty with six passengers -Provided customized ecological and wildlife focused tours of the inland waterways adjacent to St. Augustine, FL. -Vessel inspection and maintenance. -Construct brand, website, social media channels, and print and digital advertising from scratch.
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University of Florida
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United States
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Higher Education
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700 & Above Employee
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Field Archaeologist
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Jun 2001 - Apr 2002
-Excavate features at the Pedro Menendez landing site a the Fountain of Youth Park, a hugely significant site in St. Augustine history, for a 1 year contract. -Terrestrial excavation. -Feature and artifact interpretation. -Mapping of features and artifacts using survey equipment. -Clean, identify, label and store artifacts. -Foster public interaction and interest at site. -Excavate features at the Pedro Menendez landing site a the Fountain of Youth Park, a hugely significant site in St. Augustine history, for a 1 year contract. -Terrestrial excavation. -Feature and artifact interpretation. -Mapping of features and artifacts using survey equipment. -Clean, identify, label and store artifacts. -Foster public interaction and interest at site.
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Education
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1999 - 2005
Flagler College
Bachelors, English & Anthropology
Community
