Experience

De Buitenboordmotor

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Chief Financial Officer

  • Apr 2022 - Present



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Go to Market Manager Mashreq

  • Jan 2019 - Jun 2022

  Leading execution and planning of the strategic agenda of Unilever Mashreq (Egypt & Sudan). Key working areas: Long Term Strategic Planning, Business Development, Change Management, Route to Market Design, Distributor Business Modelling, Innovation Project Management, E-commerce, Cashless Operations, M&A, saving projects: Zero Based Budgetting and Net Revenue Management.

• Commercial Finance & Operations manager Personal Care

  • Jul 2017 - Dec 2018

  Member of Personal Care business management team. Responsible for Integrated Business Planning, Performance Management, Budgetary Control and Governance of BPC business. Building and implementation of BPC strategic plan 2022: implemented new business models, led several projects for portfolio optimization and building channel strategy. Drove change management for Finance organization (Unilever Future Finance project).

• Commercial Finance Manager Customer Development

  • Jul 2015 - Jun 2017

  Sales Controller Albert Heijn (biggest Unilever customer of the Benelux). Responsible for: co-designing long term customer strategy, budgetary control and governance, support annual contractual negotiation with complex deal structure, performance managment, Order to Cash process. Led in depth financial risk assessment of the Ahold Delhaize merger (2016).

• Commercial Finance Business Partner Marketing

  • Mar 2013 - Jun 2015

  Finance manager Home and Personal Care Marketing team, responsible for: Performance management and monthly financial forecasting & analysis, budgetary control and governance Homecare & BPC business. Rolled out several innovation projects and designed new way of working innovation process.

• Unilever Future Leadership progamme

  • Mar 2013 - Jun 2015



Palladium: Make It Possible

• Australia
• Business Consulting and Services
• 700 & Above Employee

• Coach Challenge Fund for Youth Employment

  • Dec 2020 - Sep 2021

  Support Egyptian applicants (SME's) of the CFYE to successfully submit their business case by providing technical assistance during their business model and project design process. Build partnerships with other donor organizations (IFC, ERBD etc) and set up network in private sector to support SME’s in the programme Support Egyptian applicants (SME's) of the CFYE to successfully submit their business case by providing technical assistance during their business model and project design process. Build partnerships with other donor organizations (IFC, ERBD etc) and set up network in private sector to support SME’s in the programme



KPMG UK

• United Kingdom
• Accounting
• 700 & Above Employee

• Intern Transaction Services

  • Feb 2012 - Jul 2012



Stockholm School of Economics

• Higher Education
• 300 - 400 Employee

• Stockholm Model United Nations - Delegate Human Rights Council

  • Nov 2011 - Nov 2011

  Model United Nations organinzed by Stockholm School of Economics in Sweden. Delegate of Pakistan in Human Rights Council. Theme of MUN: Arabic Spring Model United Nations organinzed by Stockholm School of Economics in Sweden. Delegate of Pakistan in Human Rights Council. Theme of MUN: Arabic Spring



KPMG

• Canada
• Accounting
• 700 & Above Employee

• Business Experience

  • Nov 2011 - Nov 2011



Enactus UvA

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Board member - SIFE (Enactus)

  • Sep 2010 - Sep 2011

  SIFE UvA is a student organization with a mission to create economic opportunities for the less fortunate in society. Social entrepreneurship plays a key role in achieving this mission. For the academic year 2010-2011 I was financially responsible for the foundation. SIFE UvA is a student organization with a mission to create economic opportunities for the less fortunate in society. Social entrepreneurship plays a key role in achieving this mission. For the academic year 2010-2011 I was financially responsible for the foundation.



Race of the Classics

• Maritime
• 1 - 100 Employee

• Team Captain UvA

  • Apr 2011 - Apr 2011

  Biggest sailing event for University students of the Netherlands Biggest sailing event for University students of the Netherlands



UNISCA

• Netherlands
• International Affairs
• 1 - 100 Employee

• Chair Fourth Committee: Special Political and Decolonization

  • Oct 2010 - Jan 2011

  Leading a committee during a model United Nations Conference in Amsterdam. Leading a committee during a model United Nations Conference in Amsterdam.



Enactus

• United States
• Non-profit Organizations
• 700 & Above Employee

• 'Building Tomorrow Today' in the Gambia

  • Sep 2009 - Jul 2010

  Developed a minor program entrepreneurship with three other team members for the students of the Institute for Travel and Tourism of the Gambia. Supported several start-ups in the tourism and hospitality industry with micro-finance and coaching Developed a minor program entrepreneurship with three other team members for the students of the Institute for Travel and Tourism of the Gambia. Supported several start-ups in the tourism and hospitality industry with micro-finance and coaching