Kim Bates (Jewell)

Office Manager at Clark Woods LLP
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Contact Information
us****@****om
(386) 825-5501
Location
Vancouver, British Columbia, Canada, CA
Languages
  • English Native or bilingual proficiency

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LinkedIn User

Thank you Kim for answering the call to mentor students in the annual BC Provincial Case Competition during the Tourism Industry Conference this past October 20th. It is great to see the strong values and commitment to community you demonstrated in the Hospitality Management program a number of years ago are still being demonsrated today. Very gratefully, Mark Elliott Program Chair Hospitality Management Douglas College

Larry D.

Kim was one of my brightest students I have taught over the years. She understands the brand and marketing principles are transferable from industry to industry, sector to sector. This ability is not common even among seasoned marketing professionals. Kim demonstrated this insight working with Con-Space Global Hardline Search and Rescue systems in developing the marketing plan and activation strategy. Kim set the bar high amongst her peers, and I have used her paper as an example of exceptional work over the years. I would highly recommend Kim to any organization looking for a sharp marketing mind to build brand and reveneue.

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Experience

    • Canada
    • Law Practice
    • 1 - 100 Employee
    • Office Manager
      • Feb 2019 - Present

    • Canada
    • Manufacturing
    • 700 & Above Employee
    • Sales Consultant
      • Jun 2011 - Present

      •Direct Sales of an extensive line of food and kitchen products predominately at in-home Tasting Parties and online •Direct Sales of an extensive line of food and kitchen products predominately at in-home Tasting Parties and online

    • Utilities
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2017 - Jan 2019

      •Purchase and coordinate advertising initiatives including, but not limited to; online, newspaper, print, radio, direct and email campaigns •Manage and distribute all incoming sales leads •Build and analyze internal reports to maximize sales •Develop creative social media marketing strategies for the brand •Manage online marketing campaigns •Liaise with third party's to ensure accurate and timely setup and communication of marketing initiatives and promotions •Ensured company positioning and information is accurate and up-to-date across all advertising platforms •Write and maintain an industry specific blog published on the company's website •Research and coordinate industry relevant trade shows •Offered administrative assistance and support to other internal departments Show less

    • Canada
    • Food & Beverages
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2016 - Oct 2017

      •Responsible for managing and developing innovative social media content •Developed and maintained online Shopify store; functionality, content, blog posts, products and inventory •Completed Weekly/Monthly reporting on sales metrics and marketing initiatives •Coordinating and executing in store events and catering bookings •Created and monitored weekly email blasts to database •Executive assistant and liaison to proprietor - completed administrative work as requested including; securing travel, managing schedules, and coordinating retail requests Show less

    • United States
    • Software Development
    • 700 & Above Employee
      • Feb 2016 - Oct 2016

      The Associate Market Manager's primary responsibility in his assigned territory is to initiate, develop and maintain a high quality portfolio of hotel products (i.e. relevant, attractive and competitive) for Expedia's fast-growing global customer base.In doing so, Associate Market Managers will also continuously work with their hotel partners to help them maximize the production potential from their participation in the Expedia marketplace by smartly utilizing the power of Expedia LPS' unique data insights, marketing, distribution and revenue management toolset.Position Responsibilities:• Build and progressively expand their portfolio of local hotel partners by introducing prospective high potential partners to Expedia's global value proposition and facilitating their onboarding process• Develop and sustain strong partner relationships by providing relevant data insights and superior consulting services to hotel partners (revenue management advice, marketing opportunities on the Expedia marketplace)• Ensure that their partner hotels' product (content, rates and availability) is consistently optimized and competitive on the Expedia sites to maximize customer conversion• Secure additional inventory over high demand and compression periods to satisfy customers' pressing needs• Secure seasonal deals, evergreen and dynamic promotions within the guidelines set by Management to support the brands' merchandising and marketing efforts.This role focuses on the core of the Market Management's team responsibility, which is to ensure that Expedia's brands' global customers always find the most suitable hotel for their dream trip wherever they want to go, and that our hotel partners can effectively, efficiently and throughout the year, reach Expedia's unique breath of global traveler demand. Show less

      • Oct 2014 - Feb 2016

      The core focus of this role is maximizing revenues for both Expedia Inc. & key hotel partners in the assigned region. The primary focus of this role is to aid internal management teams and key supply partners in identifying,implementing, and executing strategic initiatives which improve key business metrics, ensure Expedia’s offerings are appropriately positioned to be competitive, and maximize opportunities for distribution and marketing of product offerings within the assigned region.Position Responsibilities:•Effectively consult with hotel partners to secure competitive rates and deliver improved metrics; improve product competitiveness through effective price renegotiations•Evaluate market trends and competitor activity; provide the Market Management team with analysis and recommendations for potential actions and next steps. This includes, but is not limited to: analyzing market competitiveness reporting, prioritizing daily/weekly hotel calls, reporting and tracking progress of programs and initiatives, and analyzing their impact on market performance•Manage promotional campaigns in market, including pitching promotional opportunities to partners and soliciting deals from hotels•Work with Market Management team to develop and implement strategies which ensure competitive pricing•Maintain constant communication with Market Managers to ensure consistency of communications, partner messaging, and implementation and execution of market strategies•Develop and share best practices with Revenue Specialist and Market Management teams to help optimize market competitiveness•Review the quality of rates, inventory, and content on Expedia sites against competitors•Support Market Management team with the development and delivery of partner communications•Assist the Market Management team in prospecting new hotels and/or regional chains•Participate in contract negotiations as needed•Educate current partners on the full use of products and tools Show less

    • Canada
    • Recreational Facilities
    • 400 - 500 Employee
      • Mar 2013 - Oct 2014

      •Responsible for daily yielding and managing inventory and rates in the Property Management System & other extranets and distribution channels•Updating several distribution channel extranets – keeping hotel inventory and rates up to date•Completing Weekly/Monthly reporting on sales metrics and Tourism Whistler requirements•Fielding inventory requests and ensuring all reservations are room assigned •Completing bookings and maximizing revenue•Fielding Wholesale vendor calls and manage rates, blocks, inventory, new net rates and stop sells•Managing relationships with overseas wholesale partners Show less

      • Aug 2007 - Mar 2013

      •Developed and implemented a social media marketing strategy for the brand•Completed and submitted Advertising Request Forms (ARFs) to the Business Support Group and ensure accurate and timely setup and communication of marketing initiatives, promotions, packages etc.•Coordinated advertising initiatives including, but not limited to; online, newspaper, print, radio, direct and email campaigns•Ensured property positioning and information is accurate and up-to-date as advertised via all Lodging Ovations distribution channels•Wrote and maintained an industry and market specific blog published on the property's website•Worked with the Director, Sales & Marketing and the central Web Team to ensure Lodging Ovations website content is kept up-to-date•Listened to live and recorded reservations calls and channel feedback from customers and call centre agents to the Sales & Marketing Team in Whistler, with the goal of improving the call center’s ability to close sales and to refine Marketing efforts•Organized and leading site tours/familiarization trips•Offered assistance and support to Conference Services Coordinator to service upcoming and in-house groups Show less

    • Canada
    • Recreational Facilities
    • 400 - 500 Employee
    • Sales Administrator
      • 2006 - 2007

      •Keyed reservations made via various sales channels into the hotel property management system (PMS) •Handled incoming telephone calls for the sales & marketing department – fielding inventory requests and general inquires relating to Lodging Ovations properties •Monitored sales & marketing email inboxes and respond to partner requests and queries •Established friendly and productive working relationships with business to business clients •Provided Lodging Ovations sales support for call centre teams •Provided backup and administrative support to the sales & marketing team Show less

    • United States
    • Travel Arrangements
    • 300 - 400 Employee
    • Travel Consultant
      • Jul 2005 - Aug 2006

      • Organize travel arrangements for clients • Research information for lodging, activities, transportation and travel insurance based on client’s request • Make accurate bookings by using a computerized reservation system and intranet • Apply sales skills on each call, showing commitment to increase revenues and meet monthly targets and company objectives • Effectively use up-selling and cross selling techniques to enhance client experience and increase company revenue and promote travel destinations Show less

Education

  • British Columbia Institute of Technology
    Certificate, Marketing Management
    2008 - 2011
  • Douglas College
    Diploma, Hotel & Restaurant Management
    2005 - 2007
  • Burnaby North Secondary
    Graduated with Honors
    2000 - 2005

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