Experience

Insight First

• Netherlands
• Information Services
• 1 - 100 Employee

• Owner

  • Aug 2020 - Present

  We transform your data into actionable insights. Get all your data from e.g. Google Analytics, Facebook Ads, Google Ads and Shopify together in one convenient and transparent dashboard. Customers include Nuud, Naïf Care, Veloretti, Stoov and Pink Gellac. www.insightfirst.nl We transform your data into actionable insights. Get all your data from e.g. Google Analytics, Facebook Ads, Google Ads and Shopify together in one convenient and transparent dashboard. Customers include Nuud, Naïf Care, Veloretti, Stoov and Pink Gellac. www.insightfirst.nl



Kim Baas Advies

• Amsterdam Area, Netherlands

• Freelance Marketing Analyst / Data visualisation

  • Mar 2018 - Aug 2020

  I specialise in developing and improving commercial marketing strategies based on data analysis. I excel at making data understandable and actionable by visualising in dashboards (Power BI, Data Studio, Klipfolio, Tableau, ZOHO Analytics) for any audience. Experience in deep-diving on both customer behaviour and financial data, building business cases and steering performance. I am driven, analytical and always see opportunity for improvement. Keywords: financial & customer data analysis, strategic advisory, management information, business intelligence, pricing/promotions, channel management, performance steering, business cases, P&L management. Show less



Noordhoff

• Netherlands
• Book and Periodical Publishing
• 300 - 400 Employee

• Category Manager Professional Market

  • Jun 2019 - Jan 2020

  Freelance assignment working as a category manager for the professional market within the HE/VE team @ Noordhoff. Responsible for go-to-market of new titles, marketing activities, channel & trade marketing and promotional activities. Freelance assignment working as a category manager for the professional market within the HE/VE team @ Noordhoff. Responsible for go-to-market of new titles, marketing activities, channel & trade marketing and promotional activities.



ReBids

• Amsterdam Area, Netherlands

• Co-Owner

  • Jun 2018 - Feb 2019

  A one stop shop for entrepreneurs to easily arrange their telecoms. A one stop shop for entrepreneurs to easily arrange their telecoms.



RTL Nederland

• Netherlands
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing Analyst Content Intelligence

  • Apr 2018 - Oct 2018

  Freelance assignment @ Marketing Branded Content and Content Intelligence RTL. Responsible for data analysis, reporting, dashboarding, evaluations and deep dives of programmes. Includes SKO data, website, social and app data. Tooling; PowerBI, Adobe Analytics, Klipfolio, AdvantEdge. Freelance assignment @ Marketing Branded Content and Content Intelligence RTL. Responsible for data analysis, reporting, dashboarding, evaluations and deep dives of programmes. Includes SKO data, website, social and app data. Tooling; PowerBI, Adobe Analytics, Klipfolio, AdvantEdge.



Abel Technologies B.V.

• Amsterdam Area, Netherlands

• Business Manager

  • Jul 2017 - Dec 2017

  One of two in the management of taxi start-up Abel (10FTE) in Amsterdam. Responsible for operations (100+ drivers, cars, forecasting & planning), finance, reporting & analysis, customer service and business strategy. Keywords: KPI steering, business development, project management, company leadership, coaching & external stakeholder management. Abel ceased to exist in December 2017. One of two in the management of taxi start-up Abel (10FTE) in Amsterdam. Responsible for operations (100+ drivers, cars, forecasting & planning), finance, reporting & analysis, customer service and business strategy. Keywords: KPI steering, business development, project management, company leadership, coaching & external stakeholder management. Abel ceased to exist in December 2017.



VodafoneZiggo

• Netherlands
• Telecommunications
• 700 & Above Employee

• Sr. Commercial Management Specialist B2B SME

  • Jul 2015 - Jul 2017

  Responsible for commercial management of Business Partner sales (SME, B2B). Includes performance monitoring & steering, net pricing frameworks, remuneration structures, launching commercial propositions, P&L management, target setting, driving NPS, design and execution of quarterly promotions, incentives and marketing related activities. The execution of these responsibilities incorporated a lot of data analysis, trend-line analysis (MoM/YoY), quantative and qualitive market research, business cases, presenting/storytelling and stakeholder management. In 2016 responsible for commercial launch of ONE Mobile and part of joint-venture project teams redesigning the overall VodafoneZiggo B2B distribution strategy & the joint Business Partner program. Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Distribution & Trade Marketeer Prepaid

  • May 2013 - Jul 2015

  Responsible for the effective and successful distribution & channel marketing of Prepaid products within the indirect (retail) sales channels. Deal management, remuneration models, target setting, promotional activities, campaigning, POS materials, incentives & training of employees.

• Discover Trainee

  • Sep 2012 - Aug 2013

  Part of the discover trainee programme which included various assignments within the company & a personal development traject