Experience

Defense Media Activity

• Public Relations and Communications Services
• 300 - 400 Employee

• Chief, Digital Platforms - American Forces Network

  • Aug 2022 - Present

  Tampa, Florida, United States Program Manager for the American Forces Network video streaming platform, AFN Now.



U.S. Department of Veterans Affairs

• United States
• Government Administration
• 700 & Above Employee

• Chief, Communications & Media Service (CMS)

  • Jan 2021 - Aug 2022

  Tampa, Florida, United States Chief of Communications and Media Service at the James A Haley Veterans’ Hospital.

• Deputy Director American Forces Network (AFN) - Pacific

  • Mar 2019 - Jan 2021

  Yokota AFB, Japan

• Chief of Voluntary Services & Public Affairs

  • Apr 2018 - Mar 2019

  Albuquerque, New Mexico

• Social Media Team Lead & Digital Engagement

  • Aug 2017 - Apr 2018

  Fort Meade, MD Serves as Social Media Team Lead and manages social media editorial content produced by military, civilian and contract employees within DoD Social Media. Responsible for developing and executing social media programs and products in support of DoD communication strategies and public affairs objectives. Manages the identification of communication opportunities, coordinates with key leadership and public affairs elements to ensure consistency, develop strategy and tactics to… Show more Serves as Social Media Team Lead and manages social media editorial content produced by military, civilian and contract employees within DoD Social Media. Responsible for developing and executing social media programs and products in support of DoD communication strategies and public affairs objectives. Manages the identification of communication opportunities, coordinates with key leadership and public affairs elements to ensure consistency, develop strategy and tactics to achieve goals and objectives, and integrate new media tactics into communications programs. Supports Department of Defense Public Affairs Program, to include emerging media, identifies communications tools, evaluate and test tools for DoD use, identifies and overcome obstacles to implementation and adoption, develop and initially execute tactics to leverage new tools in support of OSD-level public affairs goals and objectives. Additionally, serves as social media liaison in the Joint Operations Center at DMA advising components on social media strategy.

• Public Affairs Specialist, American Forces Network (AFN) Broadcast Center, Defense Media Activity

  • Apr 2015 - Aug 2017

  March Air Reserve Base, California Command Staff for the AFN-Broadcast Center Director. Advise leaders and personnel on the implications of programs, policies, and actions. Manage relationships between AFN and our viewers, DoD clients, and radio and television industry. BROADCAST MEDIA: Prepares, coordinates and responds to international, national, regional, and local news media inquiries on AFN activities when appropriate. Assists affiliates to successfully develop campaigns to communicate local command information… Show more Command Staff for the AFN-Broadcast Center Director. Advise leaders and personnel on the implications of programs, policies, and actions. Manage relationships between AFN and our viewers, DoD clients, and radio and television industry. BROADCAST MEDIA: Prepares, coordinates and responds to international, national, regional, and local news media inquiries on AFN activities when appropriate. Assists affiliates to successfully develop campaigns to communicate local command information directly to DoD personnel and their families in their regions. COMMUNICATIONS: Uses a variety of communication techniques and methods to convey the mission. Coordinates with other organizations or parts of the organization to accomplish goals. Determines appropriate audiences, communication methods, vehicles, measurement and analysis to target agency messages and determine effectiveness. Anticipates potential threats or opportunities. Advises or briefs AFN-BC and DMA leadership and program specialists on public implications of regional, national, and international activities of the organization. Develops communication products, often working directly with SES and other senior leaders and technical subject matter experts. STRATEGIC COMMUNICATIONS expertise in developing internal and external public affairs guidance, strategies, plans and events, and prepare communications products. Establishing appropriate short-term and long-term goals and developing appropriate strategies to achieve those goals. Participate in coordination of plans, policies and products across the activities supported to ensure accuracy of information and frame. Create trend analysis reports. DEMONSTRATED USE OF INGENUITY and understanding of technical and business methodologies to establish operating processes by keeping current on best practices, trend analysis, and industry standards. Ability to quickly research and ascertain new ways to present content in the fast-paced, ever-changing digital environment.



USCENTCOM

• Armed Forces
• 500 - 600 Employee

• Senior-Level Media Manager

  • May 2010 - Apr 2015

  Tampa, Florida SENIOR LEVEL CONTRACTOR, Defense Intelligence Agency (DIA), United States Central Command (USCENTCOM), J-2 Intelligence Directorate, Chief of Production. Contract position with BAE Systems, Inc. for 4+ years and Leidos for 8 months. BROADCAST MEDIA, Chief of Production for the newly constructed, multi-million dollar, broadcast media facility which produced classified and unclassified video, audio, print, web and social media products for the Intelligence Directorate, in support of… Show more SENIOR LEVEL CONTRACTOR, Defense Intelligence Agency (DIA), United States Central Command (USCENTCOM), J-2 Intelligence Directorate, Chief of Production. Contract position with BAE Systems, Inc. for 4+ years and Leidos for 8 months. BROADCAST MEDIA, Chief of Production for the newly constructed, multi-million dollar, broadcast media facility which produced classified and unclassified video, audio, print, web and social media products for the Intelligence Directorate, in support of Military Intelligence, Training Tasks, Command Exercises and Operational Intelligence Activities. Responsible for: personnel administration, technical requirements, contract responsibilities, maintenance, logistics, operating processes, content management, and video product approval authority. Exercised a high degree of ingenuity, expertise, and professionalism in television production. Coordinated with other parts of the organization to accomplish goals. ABILITY TO PRIORITIZE AND HANDLE MULTIPLE TASKS/PROJECTS by utilizing the Media Center equipment and personnel capabilities to save government manpower and money. PROVIDE EXCELLENT CUSTOMER SERVICE through ability to analyze and evaluate complex issues and direct staff on how to execute the client’s needs. Provided strategic planning to intelligence analysts in order to turn their intelligence products, software programs, or briefings into multi-media products; assigned work to media center staff (contractors and military) and provided feedback and direction throughout the process. Coordinated with USCENTCOM Public Affairs Office to produce messages on behalf of the Commander and with DoD-level themes and messages in mind. DEVELOPED CONTRACTING SUPPORTING DOCUMENTS AND ESTABLISHED OPERATING PROCESSES, enforced primary work statements, provided technical direction, supervised contractor work and determined performance measures. Developed Standard Operation Procedures. Show less



Miss Universe Organization

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Director of Communications and Public Relations

  • 1998 - 2012

  Ormond Beach, FL ADEPT IN TIME MANAGEMENT AND PROJECT MANAGEMENT, this position was a secondary, volunteer position while working full-time and attending school full-time. Additionally, while managing the daily operations of the organization, I had to simultaneously act as manager and publicist for the titleholders, principle recruiter, and event planner for the annual pageants. Responsible for all aspects of running a non-profit organization including: licensing, budgeting (finance management), public… Show more ADEPT IN TIME MANAGEMENT AND PROJECT MANAGEMENT, this position was a secondary, volunteer position while working full-time and attending school full-time. Additionally, while managing the daily operations of the organization, I had to simultaneously act as manager and publicist for the titleholders, principle recruiter, and event planner for the annual pageants. Responsible for all aspects of running a non-profit organization including: licensing, budgeting (finance management), public relations, staffing, fundraising, event planning, etc. Responsible for all strategic planning, setting short and long-term goals, determining objectives, setting priorities, resource allocation, monitoring progress and evaluating the outcome. SUPERVISED STAFF CONSISTING OF VOLUTEERS. Responsible for supervising the actions of 30 active volunteers in different sections (Marketing, Recruiting, Fundraising). Inspired others to action through my vision and passion for the organization and our mission. Perfected leadership skills and emotional intelligence. PROVIDED GUIDANCE, INPUT AND DIRECTION TO CLIENTS, PROVEN TEAMWORK SKILLS; inspired and guided others to use a combination of logic, analysis, and experience to make decisions and solve problems. Effectively engaged clients in achieving goals by identifying strengths of clients and assigning tasks accordingly. Continuously evaluated processes for efficiency, modifying or eliminating those that hinder desired outcomes. Instituted a group training environment to benefit all clients. Mentored over 60 clients (women ages 15-25) in communications, public speaking, networking, extemporaneous speaking, how to handle reporters, researching and responding to current events, and on-air camera development. Planned, organized, and directed all social media, radio (spot), video, web, and print products on behalf of the organizations. Developed and managed online presence. Show less



Daytona Spine & Rehab

• United States
• Medical Practices

• Director of Communications

  • Jul 2005 - May 2010

  Daytona Beach, Florida Area DIRECTOR OF COMMUNICATIONS, served as advisor to the clinic owner, responsible for planning, public relations, business development, contract performance, operations, internal communications, short and long range implementation of communication program, community relations, policy compliance, development of processes, marketing, and overall communications. Designated spokesperson and representative at all meetings, regional and national conferences. BROADCAST MEDIA: supervised and… Show more DIRECTOR OF COMMUNICATIONS, served as advisor to the clinic owner, responsible for planning, public relations, business development, contract performance, operations, internal communications, short and long range implementation of communication program, community relations, policy compliance, development of processes, marketing, and overall communications. Designated spokesperson and representative at all meetings, regional and national conferences. BROADCAST MEDIA: supervised and directed all subordinate and contract work for production, including: web, print, television, radio, social media, print advertisements, direct mail, brochures, and conferences. Developed, implemented, and delivered social media, print, and broadcast news products to commercial media outlets and the general public. Studied trade publications for trends analysis. Reviewed and edited work of others to ensure accuracy, quality and completeness of written document and message. Managed and supervised print and broadcast producers and directors throughout production process. Provided operational guidance and developed all communications policies. Identified and effectively used appropriate communication channels and methods. Managed communications with industry partners. Enhanced print and radio exposure through relationships with local media industry allowing for successful negotiation of contracts and commitments. Developed and disseminated communications plans, press releases, fact sheets, and media kits. Provided physician with comprehensive assessments of success of products and materials. Monitored program success, organized trend analysis and program effectiveness. Developed professional relationship with regional print, television and radio industry and high ranking executives. UTILIZED SKILL IN INNOVATION, streamlined workflow; considered the costs, benefits, risks, and chances for success, when making decisions; independently exercised sound and consistent judgement. Show less



PBS Distribution

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Video Production Specialist

  • Apr 2008 - Sep 2008

  Daytona Beach, Florida Area • Monitored four LIVE on-air TV Channels to ensure quality and accuracy of spots, promos, and programming. She also ran automation systems, logs, tapes and tape decks, quality control stations, and satellite feeds on 64 monitors • Processed and performed quality control inspections; developed, organized, and administered quality assurance programs; provided training and technical assistance • Maintained liaison with professionals in the PBS library field. • Conducted specialized… Show more • Monitored four LIVE on-air TV Channels to ensure quality and accuracy of spots, promos, and programming. She also ran automation systems, logs, tapes and tape decks, quality control stations, and satellite feeds on 64 monitors • Processed and performed quality control inspections; developed, organized, and administered quality assurance programs; provided training and technical assistance • Maintained liaison with professionals in the PBS library field. • Conducted specialized research and reference related to the PBS; modified and edited online records; provided reference services related to the PBS programming • As a Video Production Specialist, duties included: camera operator on location and in-studio, teleprompter operator, audio operator, talent co-coordinator, principle editor responsible for editing broadcast quality television programs, selected, prepared and arranged video and graphic segments to conform to script, outline or verbal commands • Served as an acting producer, responsible for all aspects of each assigned program from reviewing production needs, determine set and prop requirements, and coordinating with clients, technical specialists, and other team members • Worked on several programs for national distribution Show less



American Forces Network

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Broadcast Journalist/Public Affairs Specialist

  • Feb 2000 - Dec 2003

  Germany • Produced Television Spots, News Stories (Live and Taped) and web based internal command information multimedia products along with anchoring broadcasting live and taped network Television newscasts and special programs • Worked with digital editing equipment to prepare TV Newscasts, spots and web stories; researched archives for material and information to include print news wires, audio and video news feeds, public affairs releases and telephone and/or personal interviews; recommended… Show more • Produced Television Spots, News Stories (Live and Taped) and web based internal command information multimedia products along with anchoring broadcasting live and taped network Television newscasts and special programs • Worked with digital editing equipment to prepare TV Newscasts, spots and web stories; researched archives for material and information to include print news wires, audio and video news feeds, public affairs releases and telephone and/or personal interviews; recommended news story selection and sequence; performed news and sports reporting in a live, taped radio or television format as well as a web version • Operated as field producer/reporter and served as camera operator; post-produced material on digital video and audio equipment as well as software and equipment required to post stories to a web site • Served as primary camera operator, teleprompter operator, technical director (switching), graphics designer, on-air talent, primary editor, producer, and director • Became the Radio Department Manager after three months as the junior member • Maintained and supervised all Radio operations and automation systems; scheduling programming on both AM and FM radio stations • Collected and analyzed music industry data & programming all music for entertainment shows • Coordinated, organized, and managed all radio remotes, interviews, and spot production • Produced, wrote and performed as the on-air talent for the daily four-hour morning radio show • Featured producer for AFN Newswatch, the daily news program televised Europe-wide • Produced field shoots with ENG equipment; conducted interviews; filmed, wrote, voiced, and edited news and feature packages; developed, filmed, and wrote Public Service Announcements; interviewed and performed as on-air talent for spot and news productions; developed, wrote, and edited 30 and 60 second spots and promos for broadcast Europe-Wide; produced, wrote, and edited news and feature stories. Show less