Kim Anh Tran
Director of Communications at TÂN THÀNH HOILDINGS- Claim this Profile
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English Limited working proficiency
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Bio
Experience
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TÂN THÀNH HOILDINGS
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Vietnam
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Financial Services
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1 - 100 Employee
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Director of Communications
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Oct 2018 - Present
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Communication director | 10+ years experience
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Oct 2018 - Present
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Associate PR Manager
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May 2016 - Present
- Build communication strategy- Build, develop and implement PR & Digital marketing plans for many clients and brands, including Pampers, Head & Shoulders, Passion wine…- Build and maintain good relations with the celebrities, KOLs, hot bloggers and all the media in Vietnam and some international media such as BBC, Reuters...- Manage, recruit, train staff in the group according to regulation system of the company- Report activities status of the group directly to head of department weekly, monthly, quarterly, annual ..
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VTC Online
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Technology, Information and Internet
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100 - 200 Employee
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PR Manager
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May 2013 - Apr 2016
- Create, implement and measure the success of marketing campaigns, PR campaigns- Execute, manage and report all PR plan, social network plan, Online Advertising from concept, angles, media, selection to external & internal communication- Manage the budget of communication activities- Prepare, and publish newsletters and other company messages, briefing events or pitching stories to media, digital communication channels, including website, Facebook…- Handle media relationship and develop press relations activities - Crisis Handling- Support other marketing activities with team
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Tuyển dụng FPT Telecom (fptjobs.com)
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Vietnam
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Telecommunications
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300 - 400 Employee
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Brand Manager - Cty FPT Online
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Jan 2012 - Mar 2013
- Build, develop and implement a comprehensive marketing, PR in both short terms and long terms: Digital Ads, Print Ads, PR, Event, Roadshow, Taskforce…- Manage the assigned product portfolio by being thoroughly conversant with the target and recommend short tearm and long term brand strategies.- Make annual marketing plan, budget plan for assigned brand to enhance brand equity, obtain the targeted market share, sales volume, profit- Identify right advertising & media agencies and work closely with them for the marketing & communication campaigns- Be responsible for editorial direction, design, contents production and distribution of all printed materials, online materials and publications of assigned product- Crisis Handling- Project: Thien Long Bat Bo, Granado Espada, Dragonica, MU Vietnam…
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PR Leader
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Nov 2009 - Dec 2011
- Act as the Company’s representative with the media - Execute, manage and report all PR plan, social network plan, Online Advertising from concept, angles, media selection to external & internal communication- Prepare, and publish newsletters and other company messages, briefing events or pitching stories to media, digital communication channels, including website, Facebook…- Handle media relationship and develop press relations activities - Crisis Handling - Act as the Company’s representative with the media - Execute, manage and report all PR plan, social network plan, Online Advertising from concept, angles, media selection to external & internal communication- Prepare, and publish newsletters and other company messages, briefing events or pitching stories to media, digital communication channels, including website, Facebook…- Handle media relationship and develop press relations activities - Crisis Handling
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Education
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VHT Educatione
Digital marketing -
University of Social Sciences and HumanitiesVietnam National University of Ho Chi Minh City
Bachelor’s Degree, Faculty of Journalism and Communication