Kim Ruggiero Satallante

Marketing Consultant at AAA National Office
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Contact Information
us****@****om
(386) 825-5501
Location
Winter Garden, Florida, United States, US

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5.0

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Christian Dhyne

A strategic thinker and creative problem solver! I've seen Kim combine these core strengths with her can-do positive attitude to successfully lead cross-functional teams and strategic marketing plans at Disney. I've had the pleasure of working with Kim on multiple projects over the years and greatly appreciate her partnership and contributions to the work.

Marie Lee

Kim Satallante is an accomplished marketing professional who consistently demonstrates a commitment to excellence and a passion for achieving outstanding results. I had the pleasure of working closely with Kim for nearly 10 years at Disney Parks, Experiences and Products. Throughout that time, I experienced firsthand her exceptional skills and remarkable performance. Kim is a dynamic marketing professional who consistently strives for excellence in all aspects of her work. She possesses a deep understanding of marketing strategies and techniques and has successfully led many innovative and effective programs and campaigns to drive revenue. One of Kim's most impressive qualities is her compassionate leadership style. She has a genuine concern for the well-being and success of her team members, and she fosters a supportive and inclusive work environment. Her leadership style encourages collaboration and open communication. Kim's ability to forge strong, long-standing relationships is truly remarkable. She possesses exceptional interpersonal skills and easily connects with people from diverse backgrounds. Her friendly nature coupled with her consistent reliability works to quickly establish trust and credibility with partners. Furthermore, Kim consistently demonstrates her commitment to achieving win-win solutions through collaboration. She actively seeks input from all stakeholders and leverages their expertise to develop comprehensive strategies that deliver results. I was always confident that if Kim was on the project it would get done and get done well with buy-in from key stakeholders. In conclusion, I have the utmost confidence in recommending Kim Satallante as a dynamic and strategic marketing professional. Her commitment to excellence, compassionate leadership style, ability to develop win-win solutions through collaboration, and talent for building strong, long-standing relationships make her an exceptional asset to any organization. I am certain that she will continue to achieve great success in her future endeavors.

Sahra Moreno-Roberts, MBA, CIPP-US

Kim is one of the best internal partners I have ever worked with. She is well-informed on the products she has worked on that allows her to be strategic and suggest the right marketing channels and segments to drive results. She also has the ability to connect with partners and understand their perspectives. I had the opportunity to work with Kim on efforts for Walt Disney World which had a compliance component. She listed and adjusted her marketing messages where needed to comply. I am a fan of Kim's, and anyone would make a mistake not to hire her. CRM - across all channels, marketing strategy, strong partnerships and drives results.

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Experience

    • United States
    • Consumer Services
    • 200 - 300 Employee
    • Marketing Consultant
      • Aug 2023 - Present

      • Responsible for project-managing a variety of credit card marketing-related initiatives from conceptualization to completion. • Drive creative assets and promotional campaigns as well as efforts with broader, strategic impacts such as the digital acquisition experience, card reissues or early activation engagement. • Responsible for project-managing a variety of credit card marketing-related initiatives from conceptualization to completion. • Drive creative assets and promotional campaigns as well as efforts with broader, strategic impacts such as the digital acquisition experience, card reissues or early activation engagement.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Partnerships Marketing Lead
      • Jul 2022 - Jun 2023

      • Developed a long-term sustainment promotional strategy that positions Enterprise Rental Car Company as an organic fit within the TRON Attraction story, highlighting their brand evolution and partnership as the attraction sponsor.• Collaborate with key stakeholders on global initiatives and campaigns with LEGO and Bel Brands partners, driving portfolio growth through strategic evaluation and framework development.• Leverage digital platforms and analytics to optimize in-park activations, promotions, and events, improving marketing efforts and maximizing ROI.• Maximize strategic and financial value as a trusted resource and thought partner to global licensing, business development, and site teams, fostering collaboration in co-branded initiatives and campaigns. • Support special projects, recommending process and procedure efficiencies to ensure effective collaboration and alignment with partners. Show less

    • Customer Relationship Management Manager
      • May 2013 - Jul 2022

      • Led high-performing team in executing multi-channel campaigns for Booked Guests, maximizing revenue growth for Walt Disney Resort hotels.• Increased email engagement by +14.2% through data-driven go-to-market strategies, aligning with promotional plans and synergy initiatives to drive revenue growth.• Developed a strategic framework across social media and digital platforms, ensuring consistent brand messaging and enhancing consumer engagement.• Utilized data and analytics to measure email impact, optimized and introduced new channels such as SMS and in-app messaging for shopDisney.com. Efforts resulted in exceeding record-breaking revenue goals by +7%.• Leveraged analytics to uncover trends, industry insights, and innovations to deliver impactful, data-driven content strategies for successful go-forward campaigns.• Collaborated cross-functionally, leveraging data and KPIs to inform testing and targeted marketing campaigns for successful Theme Park ticketed special events, exceeding attendance goals. Show less

    • Multi-Channel Marketing Manager
      • Feb 2007 - May 2013

      • Responsible for delivering against initial awareness and intent levels needed to support and successfully launch new consumer-facing enterprise system MyDisneyExperience.com.• Championed strategic roadmap for the successful launch of New Fantasyland, delivering impactful results for the largest expansion in Magic Kingdom's history. • Drove brand visibility, engagement, and revenue growth through strategic direction and collaboration with cross-functional teams for Theme Parks and Resort hotels marketing programs, achieving 98% hotel occupancy. • Achieved record-breaking ticket sales by developing strategic roadmap and communications plan for Halloween and Christmas events, driving revenue growth.• Regained Water Parks attendance momentum (+3%) by analyzing consumer segment visitation metrics. Identified international audience as a new growth opportunity to increase awareness. Show less

    • Account Manager, Disney’s Yellow Shoes Creative Group - Consultant
      • Sep 2006 - Feb 2007

      • Account management for internal Resort Hotels and Theme Parks line of businesses.• Acted as a liaison between Marketing Strategy and agency partners, ensuring alignment of strategic priorities in marketing campaigns and tactics

    • Entertainment Providers
    • 700 & Above Employee
    • Brand Marketing Manager
      • 2005 - 2006

      • Developed the strategic plan for Florida Resident Marketing. • Implemented offers and promotions to increase ticket sales, revenue, and park attendance. • Launched new products, communications, promotions, and events to enhance the Annual Pass program. • Managed a team of two direct reports and 13 sales and service call center team members. • Developed the strategic plan for Florida Resident Marketing. • Implemented offers and promotions to increase ticket sales, revenue, and park attendance. • Launched new products, communications, promotions, and events to enhance the Annual Pass program. • Managed a team of two direct reports and 13 sales and service call center team members.

    • United States
    • Retail
    • 700 & Above Employee
    • Executive Team Leader
      • 2004 - 2005

      • Provided leadership and implemented company communication objectives for a team of over 100 members. • Collaborated with HR in recruitment, training, and performance management. • Oversaw guest service and merchandising for 17 departments, driving sales in a high-volume store. • Provided leadership and implemented company communication objectives for a team of over 100 members. • Collaborated with HR in recruitment, training, and performance management. • Oversaw guest service and merchandising for 17 departments, driving sales in a high-volume store.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Manager, Mattel Inc., American Girl Place
      • Sep 2003 - Oct 2004

      • Led the Personal Shopping team, delivering exceptional guest experiences and driving sales. • Successfully hired, trained, and developed a team of 50 for the store opening. • Contributed to exceeding revenue goals by +71% and optimizing labor efficiency. • Led the Personal Shopping team, delivering exceptional guest experiences and driving sales. • Successfully hired, trained, and developed a team of 50 for the store opening. • Contributed to exceeding revenue goals by +71% and optimizing labor efficiency.

    • Previous Experience
      • 2000 - 2003

      Marketing Manager - Invisible Fence® products, Wilton, Connecticut Senior Marketing Manager - Best Friends Pet Care, Inc., Norwalk, Connecticut Account Executive - Publicis, New York, New York (Serviced accounts: Nestle Waters, Lancôme, L’Oreal, Bacardi, Miller Lite, M&M Mars, Scott Paper Company) Marketing Manager - Invisible Fence® products, Wilton, Connecticut Senior Marketing Manager - Best Friends Pet Care, Inc., Norwalk, Connecticut Account Executive - Publicis, New York, New York (Serviced accounts: Nestle Waters, Lancôme, L’Oreal, Bacardi, Miller Lite, M&M Mars, Scott Paper Company)

Education

  • Stetson University
    MBA, Business
  • Western Connecticut State University
    BA, Marketing

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