Experience

Standard Life Ireland
• Ireland
• Financial Services
• 1 - 100 Employee
• Digital Marketing Executive

  • Jun 2023 - Present


Carr Golf

• Ireland
• Travel Arrangements
• 1 - 100 Employee

• Senior Digital Marketing Executive

  • Aug 2022 - May 2023

  • Responsible for all digital marketing functions of Carr Golf Travel & Irish Golf Tours, working with agency & stakeholders on digital campaigns including PPC, Search & Paid Social. • Successfully commissioned and onboarded a third-party agency in November 2022. • Worked closely with another 3rd party agency in re-developing the Carr Golf & Irish Golf Tours brands. • Review & manage marketing budgets on a weekly, monthly & annual basis. • Handle social media accounts, organic… Show more • Responsible for all digital marketing functions of Carr Golf Travel & Irish Golf Tours, working with agency & stakeholders on digital campaigns including PPC, Search & Paid Social. • Successfully commissioned and onboarded a third-party agency in November 2022. • Worked closely with another 3rd party agency in re-developing the Carr Golf & Irish Golf Tours brands. • Review & manage marketing budgets on a weekly, monthly & annual basis. • Handle social media accounts, organic content planning and paid social activations through Meta Ads. • Currently working on the development of a new website for Irish Golf Tours. • Responsible for all Email Marketing activations through Mailchimp platform. Show less • Responsible for all digital marketing functions of Carr Golf Travel & Irish Golf Tours, working with agency & stakeholders on digital campaigns including PPC, Search & Paid Social. • Successfully commissioned and onboarded a third-party agency in November 2022. • Worked closely with another 3rd party agency in re-developing the Carr Golf & Irish Golf Tours brands. • Review & manage marketing budgets on a weekly, monthly & annual basis. • Handle social media accounts, organic… Show more • Responsible for all digital marketing functions of Carr Golf Travel & Irish Golf Tours, working with agency & stakeholders on digital campaigns including PPC, Search & Paid Social. • Successfully commissioned and onboarded a third-party agency in November 2022. • Worked closely with another 3rd party agency in re-developing the Carr Golf & Irish Golf Tours brands. • Review & manage marketing budgets on a weekly, monthly & annual basis. • Handle social media accounts, organic content planning and paid social activations through Meta Ads. • Currently working on the development of a new website for Irish Golf Tours. • Responsible for all Email Marketing activations through Mailchimp platform. Show less



TalentHub | Digital, eCommerce & I.T Recruitment

• Recruitment Resourcer

  • Apr 2021 - Aug 2022

  We have been referred to as “talent spotters”, “career engineers”, “business partners”, “digital trend spotters” and even psychologists! Regardless of titles, our ethos is simple: expert consultative approach, uncomplicated process, high integrity and an obsession over candidate experience, mindful that candidates in your recruitment process are also your customers. What makes us unique is that we take care of both clients and candidates. From a client perspective, our service mirrors… Show more We have been referred to as “talent spotters”, “career engineers”, “business partners”, “digital trend spotters” and even psychologists! Regardless of titles, our ethos is simple: expert consultative approach, uncomplicated process, high integrity and an obsession over candidate experience, mindful that candidates in your recruitment process are also your customers. What makes us unique is that we take care of both clients and candidates. From a client perspective, our service mirrors that of an executive search firm, from a candidate’s perspective we are akin to a career coach. If you are seeking a new challenge, or you need someone on your team to accelerate your business, get in touch with us today. Tell us what you need, and let us do the work for you. To make this happen mail me at killian@talenthub.ie. Show less We have been referred to as “talent spotters”, “career engineers”, “business partners”, “digital trend spotters” and even psychologists! Regardless of titles, our ethos is simple: expert consultative approach, uncomplicated process, high integrity and an obsession over candidate experience, mindful that candidates in your recruitment process are also your customers. What makes us unique is that we take care of both clients and candidates. From a client perspective, our service mirrors… Show more We have been referred to as “talent spotters”, “career engineers”, “business partners”, “digital trend spotters” and even psychologists! Regardless of titles, our ethos is simple: expert consultative approach, uncomplicated process, high integrity and an obsession over candidate experience, mindful that candidates in your recruitment process are also your customers. What makes us unique is that we take care of both clients and candidates. From a client perspective, our service mirrors that of an executive search firm, from a candidate’s perspective we are akin to a career coach. If you are seeking a new challenge, or you need someone on your team to accelerate your business, get in touch with us today. Tell us what you need, and let us do the work for you. To make this happen mail me at killian@talenthub.ie. Show less



Ryanair - Europe's Favourite Airline

• Ireland
• Airlines and Aviation
• 700 & Above Employee

• Marketing Executive

  • Nov 2019 - Apr 2021

  Achievements & Responsibilities: • Responsible for planning and buying Ryanair’s paid advertising campaigns across the brand’s core media platforms (TV, Radio, Digital, Press & Social) • Manage Ryanair social media channels – Creating content, weekly promo schedules and social media admin work daily. Responsible for creating Ryanair’s paid social campaigns via Facebook Ads Manager. • Manage Ryanair brand communications & advertising in core European Markets - Ireland, Germany… Show more Achievements & Responsibilities: • Responsible for planning and buying Ryanair’s paid advertising campaigns across the brand’s core media platforms (TV, Radio, Digital, Press & Social) • Manage Ryanair social media channels – Creating content, weekly promo schedules and social media admin work daily. Responsible for creating Ryanair’s paid social campaigns via Facebook Ads Manager. • Manage Ryanair brand communications & advertising in core European Markets - Ireland, Germany, Poland, Portugal, France, Belgium & Hungary. • Manage external media agencies in key markets across Europe to ensure all Ryanair campaigns are planned in a timely manner & with the competitors & consumers in mind. • Ensure all brand marketing campaigns are executed in a timely manner, on-brand & on-budget, delivering against business objectives. • Timely sharing of plans & creative within the marketing team to ensure integrated marketing communications. • Oversee and work on invoices/filing and other administration tasks. • Drive cost saving initiatives & improve ways of working within the marketing department. Show less Achievements & Responsibilities: • Responsible for planning and buying Ryanair’s paid advertising campaigns across the brand’s core media platforms (TV, Radio, Digital, Press & Social) • Manage Ryanair social media channels – Creating content, weekly promo schedules and social media admin work daily. Responsible for creating Ryanair’s paid social campaigns via Facebook Ads Manager. • Manage Ryanair brand communications & advertising in core European Markets - Ireland, Germany… Show more Achievements & Responsibilities: • Responsible for planning and buying Ryanair’s paid advertising campaigns across the brand’s core media platforms (TV, Radio, Digital, Press & Social) • Manage Ryanair social media channels – Creating content, weekly promo schedules and social media admin work daily. Responsible for creating Ryanair’s paid social campaigns via Facebook Ads Manager. • Manage Ryanair brand communications & advertising in core European Markets - Ireland, Germany, Poland, Portugal, France, Belgium & Hungary. • Manage external media agencies in key markets across Europe to ensure all Ryanair campaigns are planned in a timely manner & with the competitors & consumers in mind. • Ensure all brand marketing campaigns are executed in a timely manner, on-brand & on-budget, delivering against business objectives. • Timely sharing of plans & creative within the marketing team to ensure integrated marketing communications. • Oversee and work on invoices/filing and other administration tasks. • Drive cost saving initiatives & improve ways of working within the marketing department. Show less



Paddy Power Betfair

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Creative Studio Traffic Planner

  • Jan 2018 - Aug 2018

  Achievements: • Part of the Creative Studio team that worked on major Betfair campaigns. • Worked on the Betfair re-brand launch in 2018. Worked closely with key stakeholders, brand executives and managers in launching the new “Where gut instincts meets smarts” campaign in June 2018. • Worked on the launch of Betfair’s 2018 World Cup campaign. Worked with the Betfair branding team in launching the campaign through digital, social and print platforms. • Worked on the Betfair… Show more Achievements: • Part of the Creative Studio team that worked on major Betfair campaigns. • Worked on the Betfair re-brand launch in 2018. Worked closely with key stakeholders, brand executives and managers in launching the new “Where gut instincts meets smarts” campaign in June 2018. • Worked on the launch of Betfair’s 2018 World Cup campaign. Worked with the Betfair branding team in launching the campaign through digital, social and print platforms. • Worked on the Betfair Cheltenham 2018 campaign. • Worked with Betfair marketing and branding teams from different teams including Betfair Casino, Sportsbook and Betfair International. • Was the point of contact for key stakeholders and managers for specific campaigns throughout the calendar year. • Managed over 150 marketing and advertising briefs from stakeholders per week. • Oversaw the production of Betfair digital display banners, social and print advertisements. • Responsible for communicating with in-house graphic designers and clients to deliver creatives and meet brief deadlines. • Responsible for conducting meetings with Betfair branding teams and making decisions on production regarding specific campaigns.

• TV Producer

  • Mar 2017 - Jan 2018

  Achievements: • Successfully produced two Paddy Power TV stations, PPTV 1 & PPTV 2, which were broadcast daily to over 600 retail bookmakers across Ireland and the UK. • Responsible for producing and conducting live broadcasts on a daily basis. • Developed a very strong rapport with on-air broadcasters and communicating instructions for live broadcasts. • Ensured the priorities of the production team were always delivered and the standards set out by Paddy Power Betfair were… Show more Achievements: • Successfully produced two Paddy Power TV stations, PPTV 1 & PPTV 2, which were broadcast daily to over 600 retail bookmakers across Ireland and the UK. • Responsible for producing and conducting live broadcasts on a daily basis. • Developed a very strong rapport with on-air broadcasters and communicating instructions for live broadcasts. • Ensured the priorities of the production team were always delivered and the standards set out by Paddy Power Betfair were met. • PPTV provides live footage of racing from all around the world to all its retail shops in Ireland and the UK. • Responsible for providing and maintaining the highest standard of live on-air production for all of Paddy Power Betfair’s racing content. • In charge of creating a daily running order for each day’s service using Microsoft Excel. • Communicated with colleagues based in Salford and Milton Keynes in the UK. • Established a strong level of communication with senior Retail and Marketing executives.

• Screens Operator

  • Jan 2014 - Mar 2017

  Worked as a Screens Operator for Irish bookmakers Paddy Power in their main headquarters in Clonskeagh, Co. Dublin. Working as part of the screens department means that I am responsible for managing, cultivating and displaying betting odds for numerous live sporting events in all of Paddy Power’s retail shops across both Ireland and the UK. This job requires me to have great technical skills as we use Microsoft Windows 8 and our very own system known as BIDS (Bookmakers… Show more Worked as a Screens Operator for Irish bookmakers Paddy Power in their main headquarters in Clonskeagh, Co. Dublin. Working as part of the screens department means that I am responsible for managing, cultivating and displaying betting odds for numerous live sporting events in all of Paddy Power’s retail shops across both Ireland and the UK. This job requires me to have great technical skills as we use Microsoft Windows 8 and our very own system known as BIDS (Bookmakers Information Display System) on a daily basis. The amount of information that is in the system is extremely large, and my ability to learn the system inside out in just under a month during my training period shows how quickly I can adapt to new surroundings. The job comes with a lot of demand and pressure as our content and the nature of the betting industry means that we must always be updating information minute by minute as betting odds change constantly. My ability to thrive in this kind of work atmosphere really gives me a great advantage in any workplace. The screens department in Paddy Power is responsible for displaying content for well over 500 retail outlets across Ireland and the UK, so my role in the company is a significant one and I always make sure to match the demands and expectations that are set out for me with the highest standard.


Paddy Power Bookmakers
• Screens Operator

  • Jan 2014 - Mar 2017


Newstalk 106-108

• Production Assistant

  • May 2013 - Dec 2013

  Worked as part of the production team for three of Newstalk's main radio shows; The Right Hook, The Lunchtime Show, and the Newstalk Weekend Sports shows. Worked closely with presenters such as George Hook, Ger Gilroy and Jonathan Healy in the preparation and production of some of Ireland’s leading national radio shows. As a Production Assistant, I was responsible for gathering very important information pertaining to guests and segments of each show. Working in the radio station,… Show more Worked as part of the production team for three of Newstalk's main radio shows; The Right Hook, The Lunchtime Show, and the Newstalk Weekend Sports shows. Worked closely with presenters such as George Hook, Ger Gilroy and Jonathan Healy in the preparation and production of some of Ireland’s leading national radio shows. As a Production Assistant, I was responsible for gathering very important information pertaining to guests and segments of each show. Working in the radio station, particularly in the sports department, meant that I regularly had to keep an eye out for breaking developments throughout the day and make subsequent adjustments. The radio industry is one that involves very strict deadlines and this was very much part of my job. I was always held responsible for getting work done to regular deadlines, and this certainly gives me an advantage in any workplace. My job at the station required me to have a very high standard of technical skills. I had to work with a variety of software in order to edit audio files to go out on air, as well as compiling many important lists and contact details by using spreadsheets and Microsoft Excel. Working on all three of these shows, I was responsible for sourcing viable story and segment ideas that would be suitable for the tailored audience of each show. I was also responsible for researching things such as statistics, archived footage and articles, background information, and anything else that was relevant to my work. I was also responsible for writing up my own personal scripts and briefs for the presenters to read in order to get a better understanding of guests or segments that would be coming up on their show. This is a very important task, so I always made sure that my work was concise, well-structured and always to the highest standard possible. Show less Worked as part of the production team for three of Newstalk's main radio shows; The Right Hook, The Lunchtime Show, and the Newstalk Weekend Sports shows. Worked closely with presenters such as George Hook, Ger Gilroy and Jonathan Healy in the preparation and production of some of Ireland’s leading national radio shows. As a Production Assistant, I was responsible for gathering very important information pertaining to guests and segments of each show. Working in the radio station,… Show more Worked as part of the production team for three of Newstalk's main radio shows; The Right Hook, The Lunchtime Show, and the Newstalk Weekend Sports shows. Worked closely with presenters such as George Hook, Ger Gilroy and Jonathan Healy in the preparation and production of some of Ireland’s leading national radio shows. As a Production Assistant, I was responsible for gathering very important information pertaining to guests and segments of each show. Working in the radio station, particularly in the sports department, meant that I regularly had to keep an eye out for breaking developments throughout the day and make subsequent adjustments. The radio industry is one that involves very strict deadlines and this was very much part of my job. I was always held responsible for getting work done to regular deadlines, and this certainly gives me an advantage in any workplace. My job at the station required me to have a very high standard of technical skills. I had to work with a variety of software in order to edit audio files to go out on air, as well as compiling many important lists and contact details by using spreadsheets and Microsoft Excel. Working on all three of these shows, I was responsible for sourcing viable story and segment ideas that would be suitable for the tailored audience of each show. I was also responsible for researching things such as statistics, archived footage and articles, background information, and anything else that was relevant to my work. I was also responsible for writing up my own personal scripts and briefs for the presenters to read in order to get a better understanding of guests or segments that would be coming up on their show. This is a very important task, so I always made sure that my work was concise, well-structured and always to the highest standard possible. Show less