Kiley Hayward
Director at 104 West Partners- Claim this Profile
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Bio
Ana Gabriel
Kiley Hayward is one of the best managers I’ve ever had, and I’m thankful to still have her as a mentor today! After working closely with her for three years, these are the top things that struck me most about her: 1. Project Management: Kiley is extremely organized and is a machine when it comes to launches – not only can she can be relied on to get the job done, she does so efficiently while exceeding expectations. But don’t let the metaphor fool you. Unlike machines, Kiley is constantly thinking of how we can incorporate new and creative elements into announcements, campaigns, etc. so that we always delivered fresh ideas to our clients. Not to mention, she’s quick to address feedback and keeps an open mind so that when processes fail, she’s already working on a new solution to keep things running smoothly. 2. Leadership: Kiley will always remind you to never lose sight of the big picture, no matter how deep in the trenches you might be. She keeps the team motivated through her constant positivity. And because she places so much value in building relationships with individual team members, she’s been able to earn the trust of senior leadership and junior staff alike. It’s hard to be a leader when you don’t see your teams every day, but Kiley made it look easy! 3. Mentorship: Kiley has had such a big influence on who I am as a professional today, especially in building my confidence. She helped me navigate through new challenges I had as a new supervisor – whether it was with providing client counsel or managing teams. She never let me back away from making uncomfortable choices and always reminded me that these are the ones that would help me grow. At the same time, she never let me feel alone and always offered a sounding board when I needed it. Any team would be lucky to have Kiley, and I couldn't have asked for a better manager and mentor!
Ana Gabriel
Kiley Hayward is one of the best managers I’ve ever had, and I’m thankful to still have her as a mentor today! After working closely with her for three years, these are the top things that struck me most about her: 1. Project Management: Kiley is extremely organized and is a machine when it comes to launches – not only can she can be relied on to get the job done, she does so efficiently while exceeding expectations. But don’t let the metaphor fool you. Unlike machines, Kiley is constantly thinking of how we can incorporate new and creative elements into announcements, campaigns, etc. so that we always delivered fresh ideas to our clients. Not to mention, she’s quick to address feedback and keeps an open mind so that when processes fail, she’s already working on a new solution to keep things running smoothly. 2. Leadership: Kiley will always remind you to never lose sight of the big picture, no matter how deep in the trenches you might be. She keeps the team motivated through her constant positivity. And because she places so much value in building relationships with individual team members, she’s been able to earn the trust of senior leadership and junior staff alike. It’s hard to be a leader when you don’t see your teams every day, but Kiley made it look easy! 3. Mentorship: Kiley has had such a big influence on who I am as a professional today, especially in building my confidence. She helped me navigate through new challenges I had as a new supervisor – whether it was with providing client counsel or managing teams. She never let me back away from making uncomfortable choices and always reminded me that these are the ones that would help me grow. At the same time, she never let me feel alone and always offered a sounding board when I needed it. Any team would be lucky to have Kiley, and I couldn't have asked for a better manager and mentor!
Ana Gabriel
Kiley Hayward is one of the best managers I’ve ever had, and I’m thankful to still have her as a mentor today! After working closely with her for three years, these are the top things that struck me most about her: 1. Project Management: Kiley is extremely organized and is a machine when it comes to launches – not only can she can be relied on to get the job done, she does so efficiently while exceeding expectations. But don’t let the metaphor fool you. Unlike machines, Kiley is constantly thinking of how we can incorporate new and creative elements into announcements, campaigns, etc. so that we always delivered fresh ideas to our clients. Not to mention, she’s quick to address feedback and keeps an open mind so that when processes fail, she’s already working on a new solution to keep things running smoothly. 2. Leadership: Kiley will always remind you to never lose sight of the big picture, no matter how deep in the trenches you might be. She keeps the team motivated through her constant positivity. And because she places so much value in building relationships with individual team members, she’s been able to earn the trust of senior leadership and junior staff alike. It’s hard to be a leader when you don’t see your teams every day, but Kiley made it look easy! 3. Mentorship: Kiley has had such a big influence on who I am as a professional today, especially in building my confidence. She helped me navigate through new challenges I had as a new supervisor – whether it was with providing client counsel or managing teams. She never let me back away from making uncomfortable choices and always reminded me that these are the ones that would help me grow. At the same time, she never let me feel alone and always offered a sounding board when I needed it. Any team would be lucky to have Kiley, and I couldn't have asked for a better manager and mentor!
Ana Gabriel
Kiley Hayward is one of the best managers I’ve ever had, and I’m thankful to still have her as a mentor today! After working closely with her for three years, these are the top things that struck me most about her: 1. Project Management: Kiley is extremely organized and is a machine when it comes to launches – not only can she can be relied on to get the job done, she does so efficiently while exceeding expectations. But don’t let the metaphor fool you. Unlike machines, Kiley is constantly thinking of how we can incorporate new and creative elements into announcements, campaigns, etc. so that we always delivered fresh ideas to our clients. Not to mention, she’s quick to address feedback and keeps an open mind so that when processes fail, she’s already working on a new solution to keep things running smoothly. 2. Leadership: Kiley will always remind you to never lose sight of the big picture, no matter how deep in the trenches you might be. She keeps the team motivated through her constant positivity. And because she places so much value in building relationships with individual team members, she’s been able to earn the trust of senior leadership and junior staff alike. It’s hard to be a leader when you don’t see your teams every day, but Kiley made it look easy! 3. Mentorship: Kiley has had such a big influence on who I am as a professional today, especially in building my confidence. She helped me navigate through new challenges I had as a new supervisor – whether it was with providing client counsel or managing teams. She never let me back away from making uncomfortable choices and always reminded me that these are the ones that would help me grow. At the same time, she never let me feel alone and always offered a sounding board when I needed it. Any team would be lucky to have Kiley, and I couldn't have asked for a better manager and mentor!
Experience
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104 West Partners
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Director
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Aug 2021 - Present
Manages the organization’s B2B tech accounts and leads multiple client teams. Oversees the development of high-level strategy and project management with clients to ensure successful media strategies. Serves as a member of the Senior Leadership team and acts as a mentor to account teams on client management, quality assurance, professional development, and strategic guidance. • Promotes the company’s individualized and personalized approach to media relations; creates compelling narratives and content to help companies stand out in the crowded media and technology landscapes. • Focuses on strategies centered on media relations, executive thought leadership campaigns, product launches, events, and product reviews. • Consults with clients and leads messaging sessions to establish and develop succinct narratives. Show less
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CEO and Founder
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Dec 2020 - Present
Envisioned, launched, manages, and sustains a life, health, and wellness coaching consultancy aimed at partnering with and helping working moms find their purpose, change their mindset, and create healthy habits to banish burnout. Collaborates with and coaches women who are seeking to make changes in their lives to find joy and meaning. • Helps clients create healthy habits that lead to an increase in self-confidence, strength, well-being and overall harmony in life. • Enables working moms to follow their dreams; helps clients become better moms, wives, employees, and leaders. • Displays a deep passion for personal development and empowering working moms to develop and implement lifelong, positive habits that result in success. • Partners with high achievers who desire more in life and want to create an impact. Show less
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FleishmanHillard
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Managing Supervisor
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Jan 2021 - Aug 2021
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Account Manager
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Jul 2020 - Aug 2021
Oversaw day-to-day integrated, influencer, and PR programs for some of the agencies largest technology brands including Cisco, Equinix and Atos. • Managed and lead the execution of strategic media and influencer relations programs for clients among vertical, technology trade and business press. • Directed and executed multiple ongoing PR programs, including product launches, proactive and reactive media relations, and reporting.• Authored, edited, and led the implementation of varied pieces of collateral, including strategic plans, press releases, presentations, award submissions, and reports; secured top awards that included CRN’s Women of the Channel and CRN’s Channel Chiefs • Built and maintained relationships with key influencers in varied markets; enabled advocacy that influenced buying decisions. • Coached and mentored junior staff members located across the United States during the pandemic and helped team members adjust to the remote working situation, leveraging my decade+ of remote work experience• Managed and mentored junior staff on executional elements of client projects; cultivated diverse teams and contributed to an inclusive working and learning environment. Show less
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Porter Novelli
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Manager (Senior Account Supervisor)
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Dec 2012 - Jul 2020
Tasked with managing and overseeing some of the organization’s largest technology accounts, including HP Inc., NetApp, and Western Digital in a fully remote environment. Responsible for planning, staffing, budgeting, and media relations programs for a Fortune 200 company and tech startup. Earned recognition as a go-to team leader and “fixer” with excellent interpersonal skills by Senior Leadership. • Directed and executed multiple ongoing PR programs, including product launches, proactive and reactive media relations, and reporting. • Managed and implemented a results-oriented model that converted media skeptics into allies; resulting in improved relationships and increased media coverage with NetApp’s Top 10 Media Influencers. • Called on to fix problem accounts and achieved quick results; successfully mended difficult relationships. • Planned, managed, and executed worldwide product launches with 100+ media outlet attendees annually; results delivered extensive media coverage and press. • Organized launch activities spanning many vertical markets in conjunction with Lucas Films, SpaceX, Intel, and other technology stakeholders. • Authored, edited, and led the implementation of varied pieces of collateral, including strategic plans, press releases, presentations, award submissions, and reports; secured top awards that included CRN’s Tech Innovators Award and Mashable’s Top 10 Tech Award. • Built and maintained relationships with key influencers in varied markets; enabled advocacy that influenced buying decisions. • Coached and mentored 10 junior staff members located across the United States and Canada on all areas of PR development; helped multiple team members secure promotions and advance in their careers. Show less
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Supervisor
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Jan 2008 - Nov 2012
Recruited to serve as a representative on-the-ground in Colorado for HP’s Printers and Personal Systems Group and drive the worldwide launch of the high-end workstation business. Operated in a remote environment while planning and managing media relations endeavors associated with two business units of the #10 company on the Fortune 500. • Successfully planned, managed, and executed worldwide B2B tech product launches in Los Angeles and Las Vegas, which had audiences comprised of 100+ media outlets annually and resulted in hundreds of news articles, blog posts, and reviews. • Coordinated launch activities spanning multiple vertical markets with organizations that included DreamWorks Animation, SKG, BMWDesignWorksUSA, SpaceX, Intel, and other technology partners and stakeholders. • Led the execution of momentum PR programs, including proactive pitching, a world-class product review program, trade shows, and other events; results delivered more than 50 positive product reviews annually as well as cover stories and features in top-tier technology and vertical market publications, including a feature story in FastCompany. HP workstations ultimately ended up taking the #1 market share position from its top competitor. • Advanced from Account Executive overseeing one product line to Account Supervisor responsible for two product lines comprised of nine total products during tenure with the organization. Show less
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PR Account Manager
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2004 - 2008
Onboarded to manage a broad range of initiatives for high-profile clients, including consumer, hospitality, and government accounts. • Led the launch of Cricket Communications into the Colorado Springs market; subsequently earned the Silver Pick and Gold Spur awards from the Colorado Chapter of the Public Relations Society of America. • Managed public communications programs for the Colorado Department of Transportation (CDOT) on the three-year project, “COSMIX,” which was the largest highway construction project in Colorado Springs history. Oversaw community relations and employee information programs while planning and executing several high-profile events, including groundbreaking and the grand opening. Show less
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Education
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2001 - 2004
University of Colorado Colorado Springs
Bachelor of Arts in Communications, Communication, Marketing -
2000 - 2001
Grand Canyon University
Bachelor of Arts, Communications -
Eaton High School
Community
