Experience

Louisiana's River Parishes

• United States
• Travel Arrangements
• 1 - 100 Employee

• Communications and Engagement Senior Manager

  • Mar 2022 - Present

  Directs and manages the Public Relations and Communications efforts and initiatives for Louisiana’s River Parishes by developing effective external communication strategies, building brand recognition and awareness with audiences, and engaging with key stakeholders•Develop and execute organization's annual Communication & Engagement Plan, using effective key messaging to clearly communicate the impact of the tourism economy in Louisiana’s River Parishes. •Develops and monitors online content on all LARP social media platforms•Communicates with followers and encourages audience engagement by facilitating online conversations•Identify, key strategic partners for brand positioning, media buying, and website technology•Foster positive, engaging relationships with community leaders & key stakeholders, to ensure informed alignment throughout the tri-parish region•Generate media interest through regular contact, creative story pitches and strong working relationships with national, international, regional, and local media outlets. Facilitates travel writers, influencers and media site visits•Coordinate press conferences for special announcements.•Develop crisis communications plans, to develop response on behalf of Louisiana’s River Parishes when necessary•Develop and maintain annual budget for department. •Create monthly reports for Board of Commissioners to demonstrate progress of departmental goals•Attends and participates in LARP events and other community engagement opportunities. Attends and participates in professional group meetings and trainings•Represent organization for by attending and participating in industry conferences and events, and trade shows and sales missions to promote Louisiana’s River Parishes as a destination. Represent organization in sales efforts for sports, foreign independent tour, international, leisure and performance marketing segmentations•Maintain active participation, through membership in various professional associations Show less

• Small Meetings and Events Manager

  • Mar 2021 - Mar 2022

  Meetings and Events with a twist... of lemon for your seafood boil! Swamp Tours, Plantation Homes, State of the Art Golf Courses, Arts Centers, Convention Facilities, Sports Areas, Waterfront Eateries... If you can dream of a space to host a meeting or event, I can make it happen in St. John the Baptist Parish, St. Charles Parish and St. James Parish. • Booking and servicing small groups throughout Louisiana’s River Parishes, and developing relationships with meeting, sports, events, and reunion planners.• Facilitate all inquirers, solicitations, and potential customers that are interested in renting the St. John Center and meeting facilities in Louisiana’s River Parishes.• Conduct site tours for prospective meeting planners, event planners, and other potential clients.• Maintain facility related webpages on websites.• Provide booked groups with complimentary convention services, such as name badges, bags, brochures, and pens.• Build strong relationships with local vendors and distributors.• Coordinate set-up and tear-down services for special events implemented by the River Parishes Tourist Commission.• Maintain a shared calendar of the St John Center with the Director of Sales and Business Development and the Coordinator in the St. John the Baptist Parish Economic Development Department.• Exhibit at tradeshows to promote the destination to meeting planners.• Establish contact with meeting, sports, events, and reunion planners who are scheduled to bring groups into the region and provide services.• Maintain a well-informed working knowledge of all hotels, attractions, and services, both public and private that are available in the region. Show less



Little Rock Convention and Visitors Bureau

• United States
• Travel Arrangements
• 1 - 100 Employee

• Tourism Sales Manager

  • Oct 2018 - Sep 2020

  (Position Eliminated Due to Covid-19) 1. Manages tourism market segment to achieve clearly defined performance goals and objectives. 2. Responsible for identifying potential business within an individual sales territory and/or market segment to generate detailed, accurate and qualified leads and follow-up as necessary to ensure customer needs are met, confirm business and achieve definite room night performance measurement expectations. 3. Serves as primary LRCVB representative by attending and participating in industry related meetings, conventions, conferences, tradeshows and promotional events; conducts sales presentations to generate leads and definite room night business to the destination. 4. Submits accurate and timely reports as directed by the Vice President of Sales and Services including expense, pre/post trip, production, action plans, sales call plans and detailed account information. 5. Prepares customized bid proposals and conducts bid presentations, develop and implement strategic sales activities, marketing initiatives and industry events; coordinates customer events, presentations, FAM trips and site inspections to/from assigned territory and/or market segment. 6. Presents accurate information to potential customers regarding all LRCVB managed facilities including booking policies, meeting facilities rental, capacities and features and conducts tours of facilities. 7. Maintains an accurate working knowledge of all hotels, attractions and services, both public and private, available in the area; develops and maintains a close working relationship with personnel from such facilities. 8. Researches and compiles information on assigned territory and/or market segment and contributes to the development of account strategies and the LRCVB strategic sales and marketing plan. Show less



New England Development

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • Apr 2017 - Oct 2018

  Outlets of Little Rock: 70+ Retail Shops • Develop an annual marketing strategy consistent with annual budget. • Execute marketing programs that drive traffic and sales. • Operate within local budget guidelines. • Develop sponsorship and event opportunities to increase income. • Work in conjunction with advertising agency to develop creative campaigns for all marketing programs, collateral pieces, advertising, email campaigns and website. • Nurture and develop ongoing retail partnerships with tenants. • Initiate and manage community relations and local PR with newspapers, radio and television stations in conjunction with designated PR agency. • Capitalize on target markets specific to the property (i.e. office, college). • Develop and maintain tourism program including relationship building (i.e. area hotels, group tour operators, area attractions), tourism advertising, traveling to conferences, etc. • Maintain website and social media programs. • Develop signature programs geared to target markets which are highly visible and which generate large traffic and sales increases. • Manager on Duty – Supervise all property functions on assigned dates and holiday periods. • Oversee Marketing Intern. Show less



Pinnacle Hotel Group

• Area Director of Sales and Marketing

  • Jan 2017 - Apr 2017

  Three locations in the Little Rock Arkansas Region: Maintaining and increasing sales of 3 hotels Reaching the targets and goals set for your area including new corporate accounts Establishing, maintaining and expanding your customer base Servicing the needs of your existing customers Increasing business opportunities through various routes of marketing including representing hotels at conventions, tradeshows, networking events, and local CVB. Setting sales targets for individual sales managers and your team as a whole Recruiting and training sales staff Monitoring your team's performance and motivating them to reach targets Compiling and analyzing sales figures, through weekly Revenue Management meetings, and daily reporting of numbers Keeping up to date with products and competitors Show less



Hampton Inn Hotels & Suites of New Orleans

• United States
• Hospitality
• 1 - 100 Employee

• Area Marketing Support Manager

  • Dec 2013 - Jan 2017

  • Assist the vice president of sales & marketing with all aspects of convention solicitation, contracting and servicing. • Monitor monthly expenses to ensure Profit & Loss statements are up-to-date. Submit tri-monthly expense reports for the sales department. • Develop and implement strategic short- and long-term marketing and public relations strategies. • Manage all aspects of advertising and assist with media buying and design work. • Manage all aspects of social media and maintain two individual websites and five brand websites. • Monitor and manage public sentiment and online reputation. • Assist each property in the preparation of yearly marketing plan for all five properties. • Represent company at trade shows, networking events and sales calls. Show less



Windsor Court Hotel

• United States
• Hospitality
• 1 - 100 Employee

• Assistant Front Office Manager/ Manager on Duty

  • Jul 2013 - Jan 2014

  • Manage all front-line employees by creating schedules and hiring. • Balance accounts for the hotel • Manage all up sells and new reservation incentives • Efficiently work to encourage and reward employees with incentives and coordinate all employee functions and training. • Provide concierge duties to take care of any VIP guest. • Responsible for all guest relation issues • Handle operational duties to maintain balance to the property by serving in any way that is needed. Show less

• Sales Coordinator / Assistant General Manager

  • May 2011 - Aug 2013

  Sales Coordinator / Manager on Duty • Regularly completed and stayed on top of all sales goals. • Make group folders, check-list, create and maintain calendars, observe occupancy and create valet report, send thank-you notes to all leaders, and review groups at 30, 60, and 90 days prior to arrival. • Responsible for all function space. Coordinate meetings, make contracts as well construct all food, beverage, and audio-visual orders. • Assisted Director of Sales, Managers, Reservations Manager, and General Manager on daily task. • Handled operational duties to maintain balance and order to the property by serving in any way that is needed. Assistant General Manager • Manage all front-line employees by creating schedules and hiring. • Efficiently work to encourage and reward employees with incentives and coordinate all employee functions and training. • Provide concierge duties to take care of any VIP guest. • Responsible for all guest relation issues and satisfaction surveys. • Assist General Manager on daily task. • Handle operational duties to maintain balance and order to the property by serving in any way that is needed. Show less