Experience

C & F Enterprises, Inc.

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Nov 2022 - Present

  • Collaborated with Marketing VP to plan D2C Shopify campaign strategies, timetables, and guidelines.• Develop a quarterly schedule for 4 Amazon storefronts based on consumer analytics.• Design 6 wholesale catalog spreads to showcase collections and product themes while maximizing product visibility and overall sales.• Successfully execute high volume photo styling for 6 wholesale brands to be used across various marketing platforms ensuring their individual brand standards are met.• Collaborate with the on-set photographer to develop catalog and e-commerce shot lists; meet all shot requests and/or requirements in appropriate timelines.• Coordinate additional photography needs with the Shanghai office; providing product information for 3 brands and monitoring timelines.• Partner closely with Marketing, Product Development, and Creative teams to bring brand and product stories to life within the showroom environment.• Ensures smooth operations and efficient workflow in the creative department; monitors progress, sets deadlines, and prioritizes tasks effortlessly.• Manage the creation of marketing materials, collateral, and sales support tools.• Implemented persuasive and engaging copy for diverse marketing campaigns.• Planned and facilitated the opening of a pop-up shop to deliver short-term experiences while reinforcing our brand's messages, and providing a sense of urgency to drive sales.• Monitored various logistic processes at the pop-up, including shipments, inventory, and purchasing to alleviate discrepancies in workflows.• Planned and led team meetings to review business results and communicate new and ongoing priorities. Show less

• Marketing Coordinator

  • May 2021 - Nov 2022

  • Collaborate with the marketing manager to plan out both wholesale & D2C campaign strategies, timetables, and guidelines.• Design 5 wholesale catalog spreads to showcase collections and product themes while maximizing product visibility and overall sales.• Successfully execute high-volume styling for 5 wholesale brands to be used across various marketing platforms ensuring their individual brand standards are met.• Collaborate with the on-set photographer to meet all shot requests and/or requirements.• Partner closely with Marketing, Product Development, and Creative teams to bring brand and product stories to life within the showroom environment.• Planned and facilitated the opening of a pop-up shop to deliver short-term experiences while reinforcing our brands' messages, and providing a sense of urgency to drive sales.• Monitored various logistic processes at the pop-up, including shipments, inventory, and purchasing to alleviate discrepancies in workflows.• Planned and led team meetings to review business results and communicate new and ongoing priorities. Show less



The Yankee Candle Company, Inc.

• United States
• Retail
• 700 & Above Employee

• Senior Visual Designer

  • Jun 2018 - Apr 2021

  • Design & create impactful large scale displays, organize, group, and merchandise stock to capture customer interest & drive revenue.• Create and construct floor plans that convey a family retail entertainment atmosphere in a 90,000 square feet establishment, with an annual sales volume of $8 million.• Strategize with Director of Operations, Director of Retail Activation, Director of Marketing, Buyers, to discuss brand strategies, visual collaterals, special events, new product launches, and promotions in conjunction with overall national branded marketing programs.• Enhance store and display appearance 8 times annually utilizing seasonal props; support store strategy and drove positive revenue streams.• Maintain over 1,000 graphics, signage and related sales collateral.• Direct a visual team of 4 annually; increased to 10 seasonally. Show less

• Marketing Coordinator

  • Aug 2013 - Jun 2018

  • Supported national Marketing Director with all marketing and branding strategies by project coordination to include timelines, proofing, and evaluating marketing copy and design with internal and external vendors.• Created & directed interactive customer friendly events monthly and quarterly to achieve and exceed previous year's traffic while effectively maintaining a $250K budget.• Led the group tour brochure campaign resulting in the average of $750K+/- annual sales over 5 years.• Leveraged email, print and social media campaign strategies to strengthen brand awareness with target consumers.• Developed key relationships with over 50 vendors & local partners for potential engagements and detailed information on events.• Excelled at tight project timelines, high quality standards, and a positive ROI for events. Show less



Chrysler Museum of Art, Glass Studio

• Assistantship, Glass Instructor

  • 2012 - 2013

  Teachers Assistant for Glass Blowing and Fusing Teaser classes along with attending and helping with special event glass demonstrations featuring visiting artists. Teachers Assistant for Glass Blowing and Fusing Teaser classes along with attending and helping with special event glass demonstrations featuring visiting artists.



The Yankee Candle Company, Inc.

• United States
• Retail
• 700 & Above Employee

• Visual Merchandiser

  • 2011 - 2012

  Maintain an awareness of all promotions and advertisements while assisting in floor moves, merchandising, display maintenance, and solid product knowledge. Maintain an awareness of all promotions and advertisements while assisting in floor moves, merchandising, display maintenance, and solid product knowledge.



Russell/Projects

• Richmond, VA

• Art Intern

  • 2010 - 2010

  Installing shows of various mediums while attending and helping with openings, assisting guests with questions about the exhibitions and history of the new age local artists. Installing shows of various mediums while attending and helping with openings, assisting guests with questions about the exhibitions and history of the new age local artists.