Experience

icebreaker, a VF Company

• New Zealand
• Retail Apparel and Fashion
• 200 - 300 Employee

• Marketing & Partnerships, Americas (Head of North America Marketing)

  • Aug 2020 - Present

  As the Marketing Lead for North America, I manage multi-million dollar budgets to drive record-breaking revenue and market share growth. I oversee the full marketing mix, including paid media, creative, PR, influencer, retail and wholesale marketing, and lead high-performing teams to execute strategies. I work closely with sales, e-commerce, merchandising, and global counterparts to ensure seamless collaboration and execution of marketing initiatives.

• Manager Regional Marketing, North America

  • Aug 2020 - Aug 2021



Motive: A Project WorldWide Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Jun 2019 - Jan 2020

  Integrated account lead managing cross-functional teams in digital, events, production, and creative to develop and execute marketing strategies for top North American brands such as Gatorade, Pepsi, Corona, Budweiser, and The Macallan across various media channels. Skilled in TV, billboard, print, digital, social, experiential, and influencer marketing.

• Senior Account Manager

  • Sep 2018 - Jun 2019

• Advertising Account Manager

  • Aug 2017 - Sep 2018



Ad Club CO NEXT

• United States
• Advertising Services

• Board of Directors - Director Of Brand

  • Nov 2018 - Dec 2019



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jul 2016 - Feb 2017

  Toyota, Lexus, Heineken & Tui Accounts

• Account Executive

  • Jan 2015 - Jul 2016



Commercial Communications Council

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Young Leaders Committee Member

  • Apr 2015 - Feb 2017



Ignite Consultants

• Business Consulting and Services
• 1 - 100 Employee

• Consultant (Contract)

  • Mar 2014 - Aug 2014



Ilt kidzone

• Marketing Manager (Annual Season)

  • Jul 2006 - Jul 2014

  Part time Part time