Kia Wooi, Edison E.

Executive of Visual Merchandising & Merchandising at Elianto Make Up
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Contact Information
us****@****om
(386) 825-5501
Location
Petaling Jaya, Selangor, Malaysia, MY
Languages
  • English Professional working proficiency
  • Malay Professional working proficiency
  • Chinese Full professional proficiency

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Suzanne Lim

Edison is someone that I would love to have in my team. He is not only resulted oriented but also is very passion with what he does and gives 101% every time. He is for sure a benefit to any organization.

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Experience

    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Executive of Visual Merchandising & Merchandising
      • Jun 2022 - Present

      Key responsibilities 1. VM Coaching for Store Leader Team. 2. Execution on campaign launches. 3. Conceptualize the events, vm sets, and creative sign packs. 4. Budgeting on printing & props. 5. Collaboration and communication with respective cross-functional department to ensure objective meets. 6. Creative solutions with Marketing, Operation and Product Development Team. 7. Store Opening partnership with Sales & Operations, also with Project Team. Key responsibilities 1. VM Coaching for Store Leader Team. 2. Execution on campaign launches. 3. Conceptualize the events, vm sets, and creative sign packs. 4. Budgeting on printing & props. 5. Collaboration and communication with respective cross-functional department to ensure objective meets. 6. Creative solutions with Marketing, Operation and Product Development Team. 7. Store Opening partnership with Sales & Operations, also with Project Team.

    • Marketing Executive, Video Content and Graphic Communication
      • Sep 2020 - Feb 2022

      Key Responsibilities: 1. Directing the video shooting & photo shooting. 2. Post-production activities including offline editing, color grading, motion graphics, visual effects and music control. 3. Create visual material to support digital media and printed media. 4. Creative solutions with collaboration with Marketing team to enrich brand identity. 5. Conceptualize campaign and execute the creative material. 6. Budgeting on prints and props Key Responsibilities: 1. Directing the video shooting & photo shooting. 2. Post-production activities including offline editing, color grading, motion graphics, visual effects and music control. 3. Create visual material to support digital media and printed media. 4. Creative solutions with collaboration with Marketing team to enrich brand identity. 5. Conceptualize campaign and execute the creative material. 6. Budgeting on prints and props

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Supervisor, Visual Merchandising and Graphic Communication
      • Mar 2017 - Apr 2020

      Key Responsibilities: 1. VM Coaching for Junior VMs & in-Store team. 2. Execution on campaign launches. 3. Conceptualize the events, window sets, and creative sign packs. 4. Budgeting on printing & props. 5. Collaboration and communication with respective cross-functional department to ensure objective meets. 6. Creative solutions with Marketing, Operation and Merchandising Team. 7. Store Opening partnership with Sales & Operations Manager and Project Team. Timeline of success and dedication: 2017 : In-charge of the boutiques & outlets’ VM matters and graphic support. Assist with new consignment counters setup. Research & develop, leading the expansion team to setup and open the new concept premium outlet stores at Genting Highlands Premium Outlet & Mitsui Outlet Park. 2018: Open the line of Wacoal Sports exclusively in boutique level, including create logo & signage, trend forecast, design & development and marketing activities. Lead launch the major campaign ‘Bra Recycle’ with the collaboration with shopping malls, to gain the social awareness toward the global environmental issues, which also representing Wacoal Malaysia to carry out the social responsibilities. 2019 : Oversee the standard of visual communication tools to be used in major departmental stores such as i-Setan, SOGO and Parkson Elite. Published the 1st Visual Merchandising Strategy(monthly), a handbook for boutique team member as guidance while VM floorset change. Over the 4 months in 2019, been leading the expansion team setup and successfully opened 7 stores across Malaysia including the Southern region. (2 LUX boutiques, 1 premium outlet, 2 stores in SOGO departmental store and 2 Pop-up boutiques). Afterwards, be the pioneer of the Counter Revamp Project, which is implemented the lifestyle feminine concept into the top 20 departmental stores. Show less

    • Malaysia
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Senior Visual Merchandiser
      • Dec 2015 - Mar 2017

      December 2015-November 2016 as Visual Merchandiser November 2016-February 2017 as Senior Visual Merchandiser Brand in-charged: -Sun Paradise & Sun Paradise+ -Arena Water Instinct -Le Coq Sportif Responsibility: -Researching lifestyle and design trends and making sure designs will appeal to the target audience. -Working with other members of the design, marketing and buying team to develop themes and color schemes for displays - for example Christmas, Chinese New Year, sales and special promotions -Sketching designs and developing floor plans, making the most of the space available. -Preparing visual merchandising packs, including plans and photographs, for other stores in the chain, to make sure all displays present a consistent image. -Using artistic skills or computer design packages, such as Adobe Creative Suite, to create visuals and plans. -Creating visual merchandising packs to communicate visual guidelines including layout principles, visual dressings and signage. -Visiting branches to coach in-store visual merchandising or sales teams to interpret the guidelines and training them in the execution of the visual concept. -Carrying out 'comp (comparison) shops' to maintain awareness of other retailers' visual merchandising concepts. -Seeking feedback from colleagues and customers on the visual impact of displays and implementing changes. -Conducting the training for Junior Visual Merchandiser and Store Visual Merchandiser. -Preparing the annual visual plan including the concepts and themes for the launches, also for the monthly brand guide updates. -Leading the expansion team on the new store opening, roadshow setup, warehouse sale, sponsorship setup and wholesale sponsorship setup. Liaising with the retail team, merchandising team and wholesale team on the new store opening matters. -Execute the work tasks to the team and motivating the team to complete the displays to tight deadlines. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Store Visual Merchandiser cum Retail Associate
      • Jun 2014 - Nov 2015

      -Focus on designing displays, stands and panels for new launching fragrance/ new floorset. -To create window and in-store displays of goods for store. -Involves researching to get an understanding of what is needed, and coming up with new floorset. -Involves in installing and dismantling displays. -Researching lifestyle and design trends and making sure designs will appeal to the target audience. -Working with other members of the team to ready for displays -for example Christmas, Valentine's day, sales and special promotions. -Developing floor plans, making the most of the space available. -Taking direction from head office on corporate schemes when appropriate. Show less

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior Video Editor
      • Mar 2014 - Jun 2014

      -Produce designs that get the clients' messages across with high visual impact. -Involve in the TV Program shooting. -Create the visual to support the projects. -Produce designs that get the clients' messages across with high visual impact. -Involve in the TV Program shooting. -Create the visual to support the projects.

Education

  • Universiti Sains Malaysia
    Bachelor's Degree (Hons), New Media Design & Technology
    2010 - 2013
  • Jit Sin High School
    STPM, Arts
    2008 - 2009
  • Jit Sin High School
    SPM, Commerce
    2003 - 2007

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