Kiara Mijares
User Experience Researcher at BlueOptima- Claim this Profile
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Bio
Credentials
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Research Method to Madness: How to build a UXR practice at a start-up
CondensJun, 2023- Nov, 2024
Experience
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BlueOptima
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United Kingdom
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Software Development
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100 - 200 Employee
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User Experience Researcher
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Oct 2022 - Present
- Autonomously scopes, designs and plans research projects: from ideation, to execution, and insights synthesis for 3/4 product offerings; deliverables range from identifying UI usage opportunities, creating an end-to-end user onboarding flow, and establishing an analytics benchmark for better user experiences (i.e. HEART framework, Lean Research, A/B testing) - Executed a Jobs-To-Be-Done framework for product innovation; Ran workshops with Head of Product & Product Managers to identify market opportunities (i.e. outcome segmentation) and implement JTBD within the Product ecosystem - Research democratisation: built a repository using Jira & Confluence; positioned myself as a ‘consultant’ for other stakeholders to conduct their own research (i.e. Learning & Development Team, Marketing, to name a few) - Created and standardised a comprehensive UX Research process that included short and long-form deliverables that directly impact Product & UX strategy Research Operations: - Ideates on how to optimise recruitment process, reporting, and cataloging research within the company. - Works with Sales & Customer Success teams to empower clients via feedback sessions, discovery calls, and exploratory interviews that helps Product make data-driven decisions - Worked with Legal to create a standard NDA and ensure privacy & consent from external users Show less
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Ipsos
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France
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Market Research
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700 & Above Employee
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Senior Research Executive
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Jul 2021 - Aug 2022
- Account Manager for at least 5 research projects within a given period; Strong project management and research consulting skills -- ability to deliver requirements against multiple timelines, budget constraints, while advising clients on best-course-of-action (based on findings) - Qualitative analyst with expertise in moderation and social intelligence analysis for B2C research; Experience in exploratory studies, co-creation, concept testing, and product development studies; Moderated interviews, dyads, and focus groups - Actively contributes to the agency's new business/revenue generation leg by building strong client-relationships (i.e. prioritising Global partnerships, and inter-agency relations; constantly pitches new research project plans to local and international clients) - Provided recommendations to Customer Insights, Marketing or Brand teams from several industries, notably on: Share of Voice, Product Development Experience, User Experiences, Top of Mind Brand Choice, Emotions Association, etc. Research Operations: - Experience working with Research Managers, Service Line Leaders and Project Managers for participant recruitment, and incentivization - Created recruitment screeners, discussion guides, and reports analysis per project (end-to-end account deliverables, including client servicing) - Proven history of managing large research operations within the Philippines and in-coordination with other Ipsos Agencies globally Internal Roles: - Functioned as the internal auditor for the IUU team - Ambassador of the Ipsos Storytelling Circle with additional training in Censydiam Analysis - Member of the Inclusion & Diversity circle Show less
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Ateneo de Manila University
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Philippines
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Higher Education
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700 & Above Employee
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University Lecturer
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Jun 2021 - Aug 2022
Taught the following subjects in the John Gokongwei School of Management: - Principles of Management - Consumer Behaviour - Strategic Marketing Management Taught the following subjects in the John Gokongwei School of Management: - Principles of Management - Consumer Behaviour - Strategic Marketing Management
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M2.0 Communications Inc.
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Philippines
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Public Relations and Communications Services
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1 - 100 Employee
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Data Analyst/Project Manager
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Jan 2021 - Aug 2021
- Served as a client-facing account manager for all key data analytics accounts - Co-facilitated creation of new media analytical products where I liaised between software engineers, analysts, and other account managers - Experience in Agile Project Management - Served as a client-facing account manager for all key data analytics accounts - Co-facilitated creation of new media analytical products where I liaised between software engineers, analysts, and other account managers - Experience in Agile Project Management
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University of Melbourne
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Australia
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Higher Education
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700 & Above Employee
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Academic Tutor
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Jan 2020 - May 2020
Tutored Consumer Behaviour at the University's Faculty of Business & Economics (department: Marketing and Management)
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Graduate Research Assistant
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Feb 2019 - May 2020
Worked at the Centre for Program Evaluation and Melbourne Centre for Behaviour Change- Designed effective measurement instruments for multiple quantitative research projects.- Conducted social experiments that generated valuable insights and actionable data for future academic projects.- Produced comprehensive case studies and quantitative reports which were used to inform behavioural interventions, marketing campaigns, and program evaluations.
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Roy Morgan
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Australia
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Market Research
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200 - 300 Employee
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Research Support
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Oct 2019 - Dec 2019
Roy Morgan is Australia's longest-established social, political market research and public opinion statistics company. I assisted as a CATI Interviewer in one of their longest running research projects to understand Australians' perception of ageing Report: https://agedcare.royalcommission.gov.au/sites/default/files/2020-07/research_paper_4_-_what_australians_think_of_ageing_and_aged_care.pdf Roy Morgan is Australia's longest-established social, political market research and public opinion statistics company. I assisted as a CATI Interviewer in one of their longest running research projects to understand Australians' perception of ageing Report: https://agedcare.royalcommission.gov.au/sites/default/files/2020-07/research_paper_4_-_what_australians_think_of_ageing_and_aged_care.pdf
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Forethought
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Analyst Intern (Marketing Science)
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Jul 2019 - Oct 2019
Forethought Research is a leading market science research and consultancy firm in Australia. As an intern, I was assigned to work with the Marketing Science team in the following areas: - Analysed large quantitative data for their 3 trade accounts, specifically on choice modelling, prophecy thoughts & feelings, and customer experience modelling - Designed measurements to test brand awareness, brand health, and market impact for clients across Victoria, Australia Software: SPSS, R, Excel Show less
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Education
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University of Melbourne
Master's degree, Applied Psychology -
Ateneo de Davao University
Bachelor’s Degree, Psychology
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