Creative Partner

• Jul 2022 - Present

Brand Visual Design Lead, at NIOLife

• Oct 2021 - Jul 2022

In charge: • Managing visual creative for various brands / IP under NIOLife fashion studio with a team of 3 senior brands designers. • Visual positioning for key brands, NOMI and EPedition. • In charge of all visual assets for new collection of NOMI and EPedition and other IP from concept generation to execution to product launch and follow up customer satisfaction via company APP. • Lead inter-department work among creatives, contents, product design team, operation team, quality control and supply chain team. • Establishing standard work flow for fashion studio creatives and content copywriters. • Cross level collaboration on company events with other studios such as food and drink studio, outdoor studio, home & living studio. • Interact with NIO branches located in Europe for global company events. • Source vendors and partners that provides the most cost-effective service for the brand. Direct report line: Head of creative department & fashion studio Show less

Associate Creative Director

• Oct 2020 - Oct 2021

In charge: • Managed a team of more than 18 members comprised of senior art directors, senior copywriters and designers. • Won global accounts for a local agency while competing with 4A agencies. • Worked for AO retainer clients and pitches for potential new clients within the fashion, beauty and luxury industry. • Cross level collaboration with other teams in charge of video production concept, art direction and following up quality control. • Senior advisor to clients bringing a holistic approach which requires cross collaboration with all key team leaders of iBlue in order to deliver to clients advise on digital/social media and final execution on e-commerce and identifying channels that boost client’s revenues’ goals within the Chinese market. Client: Acqua Di Parma, Burberry, Gaggenau, Lanvin, Laura Mercier, Sephora, Stuart Weitzman Show less

Brand Design Director

• May 2020 - Oct 2020

NSB belongs to Maihe Inc., a conglomerate focused in personal care, home care, and skincare brands. In charge: • Provide new visual strategy which covers all channels (key visual, packaging concept, e- commerce, social media, etc.) for a tech-based skincare brand Natural Sea Beauty (NSB). • Senior advisor to content team for different owned media (WeChat, Weibo, Red) that belong to NSB • Work closely with e-commerce team for each promotion on T-Mall, develop the campaign mechanism and eventually convert them into visual language that fits brand tonality. • Visual strategy advisor to other Maihe’s skincare brands. Direct report line: Brand manager and Founder. Show less

Senior Art Director

• Dec 2016 - May 2020

Client: Atelier Swarovski, Swarovski Fine Jewelry, Guerlain, Biotherm, Boucheron, Cartier, Lancôme Client: Atelier Swarovski, Swarovski Fine Jewelry, Guerlain, Biotherm, Boucheron, Cartier, Lancôme

Founder / Writer

• Mar 2016 - 2020

A blog that focuses on interview with artists, designers, or other creatives about aesthectics. Follow Kiara_Tan on wechat or find more here: kiaratan.net A blog that focuses on interview with artists, designers, or other creatives about aesthectics. Follow Kiara_Tan on wechat or find more here: kiaratan.net