Experience

x Investment Bank

• Investment Banking
• 1 - 100 Employee

• Director of Culture and Communication

  • Mar 2021 - Present

  Coming from a brand caring perspective the first thing I had to done in my new position was to establish the approach with which we solve our day to day challenges and Design Thinking became the main tool in order to do so. Responsibilities:I was in charge of three major business functions: Public Experience (PR- Branding-Communication) Client Experience (CRM, Account Management) Employee Experience (Organizational Culture and Human Capital Development)Achievements: * Improved company’s knowledge management making it few times more integrated with online collaboration platforms. (Confluence)* Issue Tracking Management System (Jira) * Establishing databases for Human Capital Management* Establishing interactive databases for Company’s fixed assets* Creating templates for Daily and Weekly reports of the departments* Automating HR requests such as Teleworking. * Product branding and experience design (UI UX)* Procedure formatting and branding* Brand guideline development Show less

• Brand Communication Manager

  • Jan 2021 - Mar 2021


Vije School
• Iran
• Design Services
• 1 - 100 Employee
• Lecturer

  • Jun 2023 - Present


Tehran University of Art

• Iran
• Higher Education
• 1 - 100 Employee

• Guest Lecturer

  • Sep 2016 - Present

  Being a harsh critique of the way Design were taught as I experience it from day one of my teaching I was looking for a differentiator. Years went by and I realized I have learned so much from my students that the first question just vaporized. It was no longer a seeking mindset to make a design class different and effective, It was happening naturally and innately. The way I teach is to expose my students to real life challenges waiting for design thinkers to solve them. I bring new industry-based terminology into the class and it works. One thing I realized was that language as a tool is as powerful and mandatory as techniques and softwares we usually use to solve problems. New terminology makes the mind able to ideate in a different manner and hence be much more equipped and produce much more divergent solutions. Design Thinking, Lateral Thinking and creative ideation theories and practices have become constant (though ever changing from within) of my talks. I have made friends and colleagues by teaching differently. Show less



Faraz Capital

• Iran
• Capital Markets

• Brand Communications Manager

  • Apr 2020 - Jan 2021

  Responsibilities: PR and Branding infrastructure (Websites, Reports, Marketing materials and so on) Office Design and Development Achievements: Automating asset database Automating weekly and monthly reports (using Indesign) Brand identity development Office design Web design Responsibilities: PR and Branding infrastructure (Websites, Reports, Marketing materials and so on) Office Design and Development Achievements: Automating asset database Automating weekly and monthly reports (using Indesign) Brand identity development Office design Web design



Amin Investment Bank

• Iran
• Financial Services
• 1 - 100 Employee

• Senior Brand Manager

  • Sep 2019 - Apr 2020

  Responsibilities: Public relations Brand Management Marketing materials development Identity development Event management Achievements Hired as the main promoter of the company’s brand I started working on issues such as Visual Identity Public relations strategy and designs Way-finding Sign System Event Designs Web Design Print and Digital Contents Content Marketing (Youtube, Instagram) My team and I raised the quality bar of any promotional production. We established a shared understanding of the objectives of any given project and the way it relates to our Brand Vision and resonates with our brand's DNA. Then the Ideation phase began a divergent process in which we look for patterns of creative connections and we explore the values we could create. We used prototyping for the majority of the project and testing for some that were most important. Show less


INVERSE School
• Iran
• Education
• 1 - 100 Employee
• Design Thinking Lecturer

  • Oct 2019 - Jan 2020

Kaman Advertising Group
• Co-Founder

  • Oct 2018 - Apr 2019


Bardia Start-up Accelerator

• Branding and Advertising coach

  • Sep 2016 - Aug 2018

  Small businesses need professional guidance from different expertise, especially when they are in the first stages of germination. I was counseling various startup teams to make a plan for their identity and their communication strategy. Small businesses need professional guidance from different expertise, especially when they are in the first stages of germination. I was counseling various startup teams to make a plan for their identity and their communication strategy.



Negin Advertising Agency

• Iran
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Sep 2017 - May 2018

  As a creative director I had the responsibility of generating campaign core ideas based on creative brief. My team and I started working with different Ideation techniques like Lotus Blossom, and Double Diamond. We were presenting the ideas to the studio in order to be executed. Two major factors were influential in my decision to leave this place quite early. First it was the vivid lack of integrity in Negin Tabliqat's top leadership and second there was an excitement to start my own firm. Show less



Badkoobeh | Creative Communication Solutions

• Iran
• Advertising Services
• 100 - 200 Employee

• Studio Manager (B.T.L)

  • Apr 2015 - Sep 2016

  Responsibilities:Ideation for in-field campaigns promotion activities and brand activations.Directing a team of four visual design specialists through different phases of creative productionAchievements:Raising the creative standard. Increasing effective ideation speed. Elevating the report process. Making the team interact with other departments proactively.

• Graphic Designer

  • Mar 2014 - Apr 2015

  Responsibilities:At the time Badkoobeh had two different studios, ATL and BTL. I was a junior graphic designer trying to learn new stuff as I had moved to a much bigger agency. I was in charge of 360 degrees campaign core ideas and key visual development. I was also in charge of print media designs from lay-out to prepress. --Six months of this period were spent on the Badkoobeh general catalog. I tried copy writing and had some of my works executed while I was doing only visual design by definition. Show less



Noor Marketing & Advertising

• Iran
• Advertising Services
• 1 - 100 Employee

• Junior Art Director

  • Aug 2014 - Mar 2015

  As our creative director saw the creative potential in me I was promoted to junior art director and I started working on promotional campaigns fro different industries. Responsibilities:Campaign core-idea Key visual developmentPrototypingPresentation

• Graphic Designer

  • Aug 2014 - Jan 2015

  Since Noor Advertising Agency has had separated the design practices and made individual units based on the expertise of the employees I was in charge of identity design. Responsibilities:Ideating for Logos and Basic Brand elements of the given projectsDeveloping the drafts into a presentable identity designDeveloping brand guidlines based on the approved design.


Shahid Chamran University of Ahvaz (Jundi Shapur)
• Iran
• Higher Education
• 500 - 600 Employee
• Lecturer

  • Jan 2013 - Jun 2013