Khyati Singh
Growth Specialist at Matt Young Media- Claim this Profile
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Bio
Credentials
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Becoming a Product Manager: A Complete Guide
LinkedInFeb, 2023- Nov, 2024 -
Product Management
UpraisedJan, 2023- Nov, 2024
Experience
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Matt Young Media
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United States
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Advertising Services
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1 - 100 Employee
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Growth Specialist
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Jul 2023 - Oct 2023
Market Research: - Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. - Conduct customer surveys, interviews, and focus groups to gather insights on preferences and pain points. - Evaluate demographic and psychographic data to segment target markets and tailor strategies accordingly. - Monitor industry publications, reports, and online forums to stay updated on market developments. - Utilize tools like Google Analytics… Show more Market Research: - Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. - Conduct customer surveys, interviews, and focus groups to gather insights on preferences and pain points. - Evaluate demographic and psychographic data to segment target markets and tailor strategies accordingly. - Monitor industry publications, reports, and online forums to stay updated on market developments. - Utilize tools like Google Analytics, market research platforms, and social media listening tools to gather quantitative and qualitative data. Growth Research: - Identify and assess potential channels for customer acquisition, retention, and revenue generation. - Conduct A/B testing, analyze conversion funnels, and track key performance indicators (KPIs) to optimize growth strategies. - Explore partnerships, collaborations, and integrations to expand the reach and impact of the product. - Investigate emerging technologies, trends, and methodologies to stay ahead of the curve in growth hacking. - Leverage data-driven insights to develop and refine growth experiments and campaigns. Product Research: - Gather user feedback through surveys, interviews, and usability testing to inform product development. - Conduct competitive analysis to understand the strengths, weaknesses, and unique selling points of similar products. - Collaborate with cross-functional teams to translate customer needs into actionable product features and improvements. - Evaluate emerging technologies, frameworks, and methodologies to enhance product capabilities. - Monitor user engagement metrics, user satisfaction scores, and product usage data to iterate and optimize the product.
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Product Manager II
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Feb 2023 - Sep 2023
• Experience in Software-as-a-Service (SaaS) development, responsible for driving the success of a product from ideation to launch and beyond. My role requires me to work closely with cross-functional teams, including development, design, marketing, and sales, to ensure that the product meets customer needs, is competitive in the market, and generates revenue for the organization. • Possessed a deep understanding of the market and customer needs. Also, conduct extensive research, analyze… Show more • Experience in Software-as-a-Service (SaaS) development, responsible for driving the success of a product from ideation to launch and beyond. My role requires me to work closely with cross-functional teams, including development, design, marketing, and sales, to ensure that the product meets customer needs, is competitive in the market, and generates revenue for the organization. • Possessed a deep understanding of the market and customer needs. Also, conduct extensive research, analyze data, and gather feedback from customers to identify opportunities and develop effective strategies for product development. • Developing product roadmaps and prioritizing features. This requires considering customer needs, market trends, and business objectives to ensure the product is continuously evolving and meeting the ever-changing needs of customers. • To effectively collaborate with cross-functional teams, I have expertise in Agile methodologies. This approach ensures that the development process remains focused and efficient, enabling the timely delivery of products. • Effective communication and collaboration with major stakeholders, while collaborating closely with development and design teams to ensure the product meets customer needs and is delivered on time. • Experience in data analysis to gather valuable insights into customer behavior, market trends, and product performance. • Additionally, I have a solid understanding of the technical aspects of SaaS development. This includes software architecture, APIs, and integrations, as well as working closely with development teams to ensure the product meets technical requirements and can scale efficiently. • Overall, I have a combination of technical knowledge, market expertise, and strong communication and collaboration skills. With a deep understanding of customer needs, prioritize features, work closely with cross-functional teams, and ensure that the product meets business objectives.
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Upraised
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India
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E-Learning Providers
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1 - 100 Employee
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Product Management fellowship
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Sep 2022 - Jan 2023
•Up-skill to solve real-world problems, how set product strategy, develop customer empathy, prioritize features, create visual roadmaps, and Conduct market research strategy and go-to-market approach. •PRD 1 – Pinterest – Increasing Engagement by 25% 09/2022 – 01/2023 •PRD 2 – Increase Retention by 30% (Case study on Blu smart –changing the future of ride-sharing in India). •Case study on Netflix – Revenue and subscriber growth •Product teardown - B2C – Almabetter… Show more •Up-skill to solve real-world problems, how set product strategy, develop customer empathy, prioritize features, create visual roadmaps, and Conduct market research strategy and go-to-market approach. •PRD 1 – Pinterest – Increasing Engagement by 25% 09/2022 – 01/2023 •PRD 2 – Increase Retention by 30% (Case study on Blu smart –changing the future of ride-sharing in India). •Case study on Netflix – Revenue and subscriber growth •Product teardown - B2C – Almabetter, Ed-tech platform •Detailed study of the current situation i.e., how users’ segments, user journey, pain points, possible solutions, and their impact •Product RoadMap – Increase Healthians retention. •Study the user pain points, ideated possible solutions, prioritized among them, and created a roadmap of the prioritized solutions Show less •Up-skill to solve real-world problems, how set product strategy, develop customer empathy, prioritize features, create visual roadmaps, and Conduct market research strategy and go-to-market approach. •PRD 1 – Pinterest – Increasing Engagement by 25% 09/2022 – 01/2023 •PRD 2 – Increase Retention by 30% (Case study on Blu smart –changing the future of ride-sharing in India). •Case study on Netflix – Revenue and subscriber growth •Product teardown - B2C – Almabetter… Show more •Up-skill to solve real-world problems, how set product strategy, develop customer empathy, prioritize features, create visual roadmaps, and Conduct market research strategy and go-to-market approach. •PRD 1 – Pinterest – Increasing Engagement by 25% 09/2022 – 01/2023 •PRD 2 – Increase Retention by 30% (Case study on Blu smart –changing the future of ride-sharing in India). •Case study on Netflix – Revenue and subscriber growth •Product teardown - B2C – Almabetter, Ed-tech platform •Detailed study of the current situation i.e., how users’ segments, user journey, pain points, possible solutions, and their impact •Product RoadMap – Increase Healthians retention. •Study the user pain points, ideated possible solutions, prioritized among them, and created a roadmap of the prioritized solutions Show less
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Events 4 Sure
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United States
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Events Services
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1 - 100 Employee
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Associate Product Manager
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May 2022 - Oct 2022
• Development of websites on Wix based on effective user experience research and user-friendly design. • Establish a roadmap and work with the team to ensure that all the needs of development are on the same page. • Create content based on client requirements, such as content for websites, marketing campaigns, videos, and blogs. • Participated in stakeholder meetings with cross-functional teams and helped define go-to-market strategies. • Provide comprehensive and timely market… Show more • Development of websites on Wix based on effective user experience research and user-friendly design. • Establish a roadmap and work with the team to ensure that all the needs of development are on the same page. • Create content based on client requirements, such as content for websites, marketing campaigns, videos, and blogs. • Participated in stakeholder meetings with cross-functional teams and helped define go-to-market strategies. • Provide comprehensive and timely market research, analysis of business implications, and compelling insights and recommendations to influence client decisions. • Set success metrics for product performance and evaluate them regularly. • Developing ideas to match the needs of potential users to provide the best suitable design. Show less • Development of websites on Wix based on effective user experience research and user-friendly design. • Establish a roadmap and work with the team to ensure that all the needs of development are on the same page. • Create content based on client requirements, such as content for websites, marketing campaigns, videos, and blogs. • Participated in stakeholder meetings with cross-functional teams and helped define go-to-market strategies. • Provide comprehensive and timely market… Show more • Development of websites on Wix based on effective user experience research and user-friendly design. • Establish a roadmap and work with the team to ensure that all the needs of development are on the same page. • Create content based on client requirements, such as content for websites, marketing campaigns, videos, and blogs. • Participated in stakeholder meetings with cross-functional teams and helped define go-to-market strategies. • Provide comprehensive and timely market research, analysis of business implications, and compelling insights and recommendations to influence client decisions. • Set success metrics for product performance and evaluate them regularly. • Developing ideas to match the needs of potential users to provide the best suitable design. Show less
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NEKTOR ENNGINEERING AND PROJECT CONSULTATNT
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Assam, India
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Project Manager
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Feb 2021 - Mar 2022
• Partnered with the Assam government to lead the development of 4 major cities for the next 25 years, using population projections and user research to inform long-term and short-term solutions. I have collaborated with major stakeholders to ensure that the solutions align with their interests and existing policies. Additionally, I have utilized project management tools to manage various projects effectively. • Conducted Geoinformatics research and prepared graphical representations of data… Show more • Partnered with the Assam government to lead the development of 4 major cities for the next 25 years, using population projections and user research to inform long-term and short-term solutions. I have collaborated with major stakeholders to ensure that the solutions align with their interests and existing policies. Additionally, I have utilized project management tools to manage various projects effectively. • Conducted Geoinformatics research and prepared graphical representations of data to provide insights into urban design solutions that meet stakeholder and public interests. • Contributed to the development of the official Master Plan document, future policy proposals, and building bylaws by working closely with the transportation and housing sectors. • Prepared development plans and roadmaps for over 50 Lakhs of the population in different sectors in 4 cities of Assam, prioritizing various sections to build the upcoming future of the cities. I have leveraged data visualization techniques to present information in a clear and concise manner. • Created online portals for conducting surveys to understand user behavior, and developed heat maps to identify key trends and insights. In summary, I have taken a holistic approach to partner with the government and stakeholders to develop sustainable solutions that meet the needs of the population. Show less • Partnered with the Assam government to lead the development of 4 major cities for the next 25 years, using population projections and user research to inform long-term and short-term solutions. I have collaborated with major stakeholders to ensure that the solutions align with their interests and existing policies. Additionally, I have utilized project management tools to manage various projects effectively. • Conducted Geoinformatics research and prepared graphical representations of data… Show more • Partnered with the Assam government to lead the development of 4 major cities for the next 25 years, using population projections and user research to inform long-term and short-term solutions. I have collaborated with major stakeholders to ensure that the solutions align with their interests and existing policies. Additionally, I have utilized project management tools to manage various projects effectively. • Conducted Geoinformatics research and prepared graphical representations of data to provide insights into urban design solutions that meet stakeholder and public interests. • Contributed to the development of the official Master Plan document, future policy proposals, and building bylaws by working closely with the transportation and housing sectors. • Prepared development plans and roadmaps for over 50 Lakhs of the population in different sectors in 4 cities of Assam, prioritizing various sections to build the upcoming future of the cities. I have leveraged data visualization techniques to present information in a clear and concise manner. • Created online portals for conducting surveys to understand user behavior, and developed heat maps to identify key trends and insights. In summary, I have taken a holistic approach to partner with the government and stakeholders to develop sustainable solutions that meet the needs of the population. Show less
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National Council of Applied Economic Research (NCAER)
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India
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Government Administration
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1 - 100 Employee
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Research Assistant
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Jun 2019 - Jul 2019
-Analysis of Land records and land values -Social Impact assessment of East Delhi area for new solid waste site -Surveys and Data analysis. -Analysis of Land records and land values -Social Impact assessment of East Delhi area for new solid waste site -Surveys and Data analysis.
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Sri Lanka Urban development authority
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Sri Lanka
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Research Assistant
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Jun 2018 - Jul 2018
-Study of all 9 provinces of the country including all their potentials and issues -Research and planning to Uplift tourism economy -Development of cities with United Nations and other development programs -Study of all 9 provinces of the country including all their potentials and issues -Research and planning to Uplift tourism economy -Development of cities with United Nations and other development programs
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Education
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2016 - 2020
Nirma University, Ahmedabad, Gujarat, India
Bachelor's of town and country planning, Urban Studies/Affairs
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