Experience

Tripoto

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Web Content Writer

  • Jun 2023 - Present

  -Produce high-quality, well-researched, and SEO-optimized content for websites and blogs. -Optimize content for search engines by incorporating relevant keywords, meta tags, and on-page SEO best practices. -Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continually improve content quality and relevance.



Credit Saison India

• India
• Financial Services
• 400 - 500 Employee

• Web Content Writer

  • Jul 2023 - Oct 2023

  -Produce high-quality, well-researched, and SEO-optimized content for websites and blogs. -Optimize content for search engines by incorporating relevant keywords, meta tags, and on-page SEO best practices. -Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continually improve content quality and relevance.



DRIM

• Software Development
• 1 - 100 Employee

• Content & PR

  • Sep 2022 - Sep 2023

  - Case Study and Awards Specialist Collaborate with cross-functional teams to identify successful projects, campaigns, or client engagements. Conduct interviews and research to gather data and insights for creating impactful case studies. Craft engaging narratives that effectively convey the challenges, solutions, and results of each case study. Ensure that the storytelling aligns with the organization's brand and messaging. -Awards won during the time: 1. Awarded as the best… Show more - Case Study and Awards Specialist Collaborate with cross-functional teams to identify successful projects, campaigns, or client engagements. Conduct interviews and research to gather data and insights for creating impactful case studies. Craft engaging narratives that effectively convey the challenges, solutions, and results of each case study. Ensure that the storytelling aligns with the organization's brand and messaging. -Awards won during the time: 1. Awarded as the best influencer marketing technology in the silver category by ET Brand Equity in 2023 2. Awarded gold title for the best Technology-led Marketing Campaign Masters of Modern Marketing Awards 2023 3. Received special mention for our performance-driven Social Media Campaign Masters of Modern Marketing Awards 2023 4. Silver Award at IMA South 2023 by exchange4media in the Talent/Influencer Marketing - Media category with the groundbreaking "McBuzz: How McDonald's got 4000 Influencers deliver 25k+ Online Orders" campaign. -Public Relations: 1. Develop and refine key messages and talking points that align with the organization's goals and values. Ensure consistent messaging across all communication channels. 2. Create compelling press releases, articles, speeches, and other PR materials. Tailor content for various media platforms, including print, digital, and social media. 3. Stay updated on industry trends, news, and emerging technologies to adapt PR strategies accordingly. Show less



The Unbottle Co.

• Brand Manager

  • Jun 2022 - Mar 2023

  Mumbai, Maharashtra, India -Pioneered the key branding efforts- Packaging, Content, Partnerships -Built a content team of 5 freelance writers and 2 video creators, through a change of process that trim 15% of the base cost -Launched the brand on key marketplaces, which contributes to 58% of the total revenue -Conducted market research and gathered customer testimonials to create more meaningful relationships with consumers -Planned monthly GTM strategy



DrinkPrime

• India
• Consumer Services
• 100 - 200 Employee

• Brand Strategist

  • Sep 2022 - Dec 2022

  Rebranding Project: -Assessment & Research: 1. Conduct a comprehensive evaluation of the startup's existing brand, including its values, positioning, messaging, and visual identity. 2. Analyze industry trends, target audience preferences, and competitive landscapes to identify opportunities for rebranding. 3. Collaborate with stakeholders to define the rebranding strategy, including clear goals, objectives, and key performance indicators. 4. Engage with internal teams, founders,… Show more Rebranding Project: -Assessment & Research: 1. Conduct a comprehensive evaluation of the startup's existing brand, including its values, positioning, messaging, and visual identity. 2. Analyze industry trends, target audience preferences, and competitive landscapes to identify opportunities for rebranding. 3. Collaborate with stakeholders to define the rebranding strategy, including clear goals, objectives, and key performance indicators. 4. Engage with internal teams, founders, and key stakeholders to ensure buy-in and alignment with the rebranding efforts. -Rebrand: 1. Redesign the brand's visual elements, including the logo, color palette, typography, and any other design assets. 2. Craft a compelling brand narrative and messaging framework that resonates with the startup's target audience and aligns with its mission and values. 3. Develop and update marketing materials, website content, and any other collateral to reflect the new brand identity. 4. Create and document brand guidelines that outline the proper usage of the new brand elements to maintain consistency. Show less



YourStory Media

• India
• Technology, Information and Media
• 300 - 400 Employee

• Web Content Writer

  • May 2022 - Jul 2022

  One Time Project: -Conduct in-depth interviews with D2C founders to extract their personal and business stories. Capture their experiences, challenges, and strategies in a conversational and engaging manner. -Transform interview transcripts into captivating and informative articles. Craft well-structured, SEO-optimized content that resonates with our audience. -Develop narratives that highlight the unique aspects of each founder's journey, emphasizing their vision, struggles, and… Show more One Time Project: -Conduct in-depth interviews with D2C founders to extract their personal and business stories. Capture their experiences, challenges, and strategies in a conversational and engaging manner. -Transform interview transcripts into captivating and informative articles. Craft well-structured, SEO-optimized content that resonates with our audience. -Develop narratives that highlight the unique aspects of each founder's journey, emphasizing their vision, struggles, and achievements. Show less



InterMiles (Jet Privilege Pvt. Ltd)

• India
• Travel Arrangements
• 1 - 100 Employee

• Assistant Manager Content Marketing

  • Oct 2020 - May 2022

  Mumbai, Maharashtra, India -Created and deployed the content marketing strategy for the organisation to showcase a unified messaging. -Improved the SEO of the blog with meticulous planning, grew organic visits - 25% mom. -Re-launched the InterMiles blog basis the business objective. Owning and managing project end to end from ideation to execution. -Scaled engagement videos for the brand, increased views on YouTube by 8x in a quarter. -Created the InterMiles newsletter; scaled engagement to 20% gradually… Show more -Created and deployed the content marketing strategy for the organisation to showcase a unified messaging. -Improved the SEO of the blog with meticulous planning, grew organic visits - 25% mom. -Re-launched the InterMiles blog basis the business objective. Owning and managing project end to end from ideation to execution. -Scaled engagement videos for the brand, increased views on YouTube by 8x in a quarter. -Created the InterMiles newsletter; scaled engagement to 20% gradually. -Support other functions content requirements including, but not limited to, Social, Digital, SEO, Products. Show less



Furlenco

• India
• Consumer Services
• 300 - 400 Employee

• Assistant Marketing Manager

  • Apr 2017 - Jul 2019

  Bengaluru Area, India -Lead the execution of marketing programs from start to finish, working with the in-house creative and digital marketing teams. -Tracking and analyzing the performance of campaigns and making timely interventions. Scaled CTR 3x and VR 4x. Grown top-line 8X over the last 2 years and brought down CAC to 10-12% of revenue. -Develop strategies and tactics to establish Furlenco as the leading brand in furniture rentals. -Develop marketing plans with specific objectives for different… Show more -Lead the execution of marketing programs from start to finish, working with the in-house creative and digital marketing teams. -Tracking and analyzing the performance of campaigns and making timely interventions. Scaled CTR 3x and VR 4x. Grown top-line 8X over the last 2 years and brought down CAC to 10-12% of revenue. -Develop strategies and tactics to establish Furlenco as the leading brand in furniture rentals. -Develop marketing plans with specific objectives for different segments across different channels (paid, non-paid) to bring in new customers and retaining existing ones. -Lead the media planning on Facebook, Instagram and Youtube. -Lead social media activities. Engagement grew 5x. Social traffic grew 10x. Also developed Furlenco's blog. -Being the brand custodian and ensuring that all marketing material (Ads, sales material, social media post etc.) is in line with our brand identity -Part of the launch of a new category and two cities on digital. Show less



BHIVE Workspace

• India
• Real Estate
• 100 - 200 Employee

• Marketing Executive

  • Jul 2016 - Mar 2017

  Bangalore - Events Management 1. Develop and execute a comprehensive event marketing strategy that aligns with the co-working space's goals and objectives. This includes defining event themes, goals, and target audiences. 2. Plan and coordinate a diverse range of events, including workshops, networking sessions, seminars, and social gatherings. Ensure that each event is well-organized, on-brand, and meets the needs of our community members. 3. Collaborate with local businesses, industry… Show more - Events Management 1. Develop and execute a comprehensive event marketing strategy that aligns with the co-working space's goals and objectives. This includes defining event themes, goals, and target audiences. 2. Plan and coordinate a diverse range of events, including workshops, networking sessions, seminars, and social gatherings. Ensure that each event is well-organized, on-brand, and meets the needs of our community members. 3. Collaborate with local businesses, industry influencers, and organizations to co-host events and expand our reach within the community. Content & Promotions 1. Create and implement marketing campaigns to promote events to both existing and potential members. Utilize various channels, including email marketing, social media, and partnerships, to maximize event attendance. 2. Generate engaging content, including event descriptions, blog posts, social media posts, and promotional materials. 3. Manage social media channels for the brand 4. Manage paid campaigns on Facebook & Youtube Show less



Gooseberry Holiday Homes

• Hospitality

• Marketing Executive

  • Sep 2013 - Apr 2016

  Mumbai Area, India • Liaising and networking with a range of stakeholders including customers, colleagues, clients and partner organisations • Communicating with target audiences and managing customer relationships • Managing the production of marketing materials, including e-newsletters, social media marketing • Content Creation • Arranging the effective distribution of marketing materials • Conducting market research, for example using customer questionnaires and focus groups • Contributing… Show more • Liaising and networking with a range of stakeholders including customers, colleagues, clients and partner organisations • Communicating with target audiences and managing customer relationships • Managing the production of marketing materials, including e-newsletters, social media marketing • Content Creation • Arranging the effective distribution of marketing materials • Conducting market research, for example using customer questionnaires and focus groups • Contributing, developing and evaluating marketing plans and strategies • Monitoring competitor activity • Developing a customer service policy • Locates or proposes potential business deals by contacting potential vacation rental owners discovering and exploring opportunities. Show less