Khue (Kayla) Nguyen
Masters Student at Crandall University- Claim this Profile
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Bio
Credentials
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Scale up to Digital Transformation
Circus StreetSep, 2021- Oct, 2024 -
IAB Digital Marketing and Media Foundations Certification
GoogleApr, 2021- Oct, 2024 -
Advanced Google Analytics
GoogleAug, 2022- Oct, 2024 -
Content Marketing Certificate
HubSpotJul, 2022- Oct, 2024 -
Google Analytics for Beginners
GoogleJul, 2021- Oct, 2024
Experience
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Crandall University
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Canada
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Higher Education
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1 - 100 Employee
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Masters Student
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May 2022 - Present
- Acquiring valuable experience about the Canadian organization's culture - Gaining insight about the Canadian market and consumer - Acquiring valuable experience about the Canadian organization's culture - Gaining insight about the Canadian market and consumer
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AKZO NOBEL Singapore
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Singapore
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Regional Brand Manager
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Apr 2017 - Aug 2022
- Led and executed Dulux marketing programs. Innovation planning and management for Dulux sub-brand - Managed digital marketing campaigns and support tracking, measuring, and reporting - Own consumer insights, able to glean insights and make appropriate recommendation - Led and executed Dulux marketing programs. Innovation planning and management for Dulux sub-brand - Managed digital marketing campaigns and support tracking, measuring, and reporting - Own consumer insights, able to glean insights and make appropriate recommendation
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Assistant Brand Manager
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Oct 2013 - Apr 2017
- Executed new product launches including launch events, sales training, instore visibility program- Managed marketing campaigns and marketing materials such as TVC, Print Ads, promotion- Analyzed market trends and consumers’ needs and recommend activities based on research results
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Senior Brand Associate
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Oct 2011 - Oct 2013
- Executed marketing campaigns and promotions to build brand awareness- Managed marketing materials and inventories- Launched new products as per the brand strategy
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Marketing Associate
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Aug 2010 - Oct 2011
- Support to execute marketing initiatives and communication- Support trade events and launch events to build brand awareness
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Education
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Crandall University
Master of Organizational Management, Business Administration and Management, General -
University of Nottingham Malaysia
Bachelor of Arts (B.A.), Management Studies