Khue (Kayla) Nguyen

Masters Student at Crandall University
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Contact Information
us****@****om
(386) 825-5501
Location
Moncton, New Brunswick, Canada, CA

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Credentials

  • Scale up to Digital Transformation
    Circus Street
    Sep, 2021
    - Oct, 2024
  • IAB Digital Marketing and Media Foundations Certification
    Google
    Apr, 2021
    - Oct, 2024
  • Advanced Google Analytics
    Google
    Aug, 2022
    - Oct, 2024
  • Content Marketing Certificate
    HubSpot
    Jul, 2022
    - Oct, 2024
  • Google Analytics for Beginners
    Google
    Jul, 2021
    - Oct, 2024

Experience

    • Canada
    • Higher Education
    • 1 - 100 Employee
    • Masters Student
      • May 2022 - Present

      - Acquiring valuable experience about the Canadian organization's culture - Gaining insight about the Canadian market and consumer - Acquiring valuable experience about the Canadian organization's culture - Gaining insight about the Canadian market and consumer

    • Regional Brand Manager
      • Apr 2017 - Aug 2022

      - Led and executed Dulux marketing programs. Innovation planning and management for Dulux sub-brand - Managed digital marketing campaigns and support tracking, measuring, and reporting - Own consumer insights, able to glean insights and make appropriate recommendation - Led and executed Dulux marketing programs. Innovation planning and management for Dulux sub-brand - Managed digital marketing campaigns and support tracking, measuring, and reporting - Own consumer insights, able to glean insights and make appropriate recommendation

    • Assistant Brand Manager
      • Oct 2013 - Apr 2017

      - Executed new product launches including launch events, sales training, instore visibility program- Managed marketing campaigns and marketing materials such as TVC, Print Ads, promotion- Analyzed market trends and consumers’ needs and recommend activities based on research results

    • Senior Brand Associate
      • Oct 2011 - Oct 2013

      - Executed marketing campaigns and promotions to build brand awareness- Managed marketing materials and inventories- Launched new products as per the brand strategy

    • Marketing Associate
      • Aug 2010 - Oct 2011

      - Support to execute marketing initiatives and communication- Support trade events and launch events to build brand awareness

Education

  • Crandall University
    Master of Organizational Management, Business Administration and Management, General
    2022 - 2023
  • University of Nottingham Malaysia
    Bachelor of Arts (B.A.), Management Studies
    2006 - 2010

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