Khoo Seng Hong

Advertising & Promotion Executive at 1 Utama Shopping Centre
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • Chinese Professional working proficiency
  • English Professional working proficiency
  • Malay Limited working proficiency

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Experience

    • Malaysia
    • Retail
    • 1 - 100 Employee
    • Advertising & Promotion Executive
      • Dec 2021 - Present

      - Assisted in planning & implementing all the in-mall major activities / events - Initiated tactical promotions / events to improve mall's footfall - Proposed and arranged advertising space including Light-box / Lift Wrap / LED Screen Advertising to tenants and third parties - Familiar with Tenant Management System - Organized festive events in the mall and invite vendors / performers to participate in mall's activity. - Coordinated necessary job between internal & external stakeholders - Conducted retail trends market survey - Stock counted and keep track on events redemption gifts & items in-and-out Show less

    • Marketing Executive
      • Oct 2020 - Dec 2021

      - Assisted in day to day marketing related task - Content writing for Facebook and Instagram post - Managed merchant relation and conduct marketing campaign following guideline - Aligned with operation team to manage sales volume - Assisted in day to day marketing related task - Content writing for Facebook and Instagram post - Managed merchant relation and conduct marketing campaign following guideline - Aligned with operation team to manage sales volume

    • Singapore
    • Information Technology & Services
    • 1 - 100 Employee
    • Sales And Marketing Intern
      • Jan 2020 - Apr 2020

      Working Experience 1. 2020 Marketing plan for the company From this task, I realized that when we are doing any kind of marketing task, marketing mix is a must and should be thought of before the task begin. 2. Marketing proposal for a Singapore government project As the whole marketing proposal was create by myself, there were a lot of flaws and modifications needed. The most memorable feedback I received was the language used in document should be more professional instead of just like those essay we wrote in college. Also, I should observe more big organization newsletter to learn how professional languages used. 3. Cold calling For what I had learnt from this task, I realized that we as marketer should provide our customers what they need when they did not expected, but not provide them what they need when it was emergency. For instance, I had created 2 customer call list and the first call list was the one with their statutory submission date around April or May: the second call list was the one with their statutory submission date around November or December. I realized that for customers who had later submission date were more likely to sign up because most of the customer with early submission date have already figure out their own way to file their report. 4. Info-graphic From this task, I did learnt that any kind of poster or advertisement should have a back-up or plan B, because design is subjective, however if majority of the population consider the design of the advertisement to be wrongful, then it will perform the effect as it should. Back-up plan is very important for any kind of advertisement design no matter it is poster, infographic, billboard or even video. Show less

    • Malaysia
    • Education
    • 1 - 100 Employee
    • Parttime Operational Manager Assistant
      • Apr 2019 - May 2019

      • Job Scope: - Primary student tuition teacher - Arrange files and print documents - Deliver workbooks • Skill Learned: - First experience in an office environment - Follow orders directly from the direct manager and supervisor • Job Scope: - Primary student tuition teacher - Arrange files and print documents - Deliver workbooks • Skill Learned: - First experience in an office environment - Follow orders directly from the direct manager and supervisor

    • Parttime Sales Assistant
      • Sep 2017 - Jan 2019

      • Job Scope -Serve and provide best customer service -Maintain and upkeep store cleanliness daily -Maintain food quality, make sure customer get the best experience -Work as a team to achieve overall company sales target • Skill Learned: - Able to work fast and well under pressure - Have to be responsible and independent while solving problem - Ability to multitask - Willing to work on shifts • Job Scope -Serve and provide best customer service -Maintain and upkeep store cleanliness daily -Maintain food quality, make sure customer get the best experience -Work as a team to achieve overall company sales target • Skill Learned: - Able to work fast and well under pressure - Have to be responsible and independent while solving problem - Ability to multitask - Willing to work on shifts

Education

  • INTI International University & Colleges
    Bachelor's degree, Marketing
    2016 - 2020

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