Experience

FPT Retail

• Retail
• 100 - 200 Employee

• Trade Marketing Manager

  • Mar 2013 - Present

  Trade marketing manager - FPT Retail and Fpt Long Chau Pharmacy1/ Business Development:- Being responsible for regional result including market share, volume, revenue- Planning and monit oring Sale Target on regional st ores t o achieve business goals.- Building up, managing and implementing trade marketingact ivit ies like: Grand opening of new st ores, mini act ivat ions for under-sale target stores, POSM allocation and deployment by brand.- Managing and opt imizing regional t rade market ing budget- Building up and maintaining work-related relationships with local government s2/ Launching new product:- Researching market, updating trends for channel strategies adjustment.- Be in charge in BLT act ivit ies: planning new product launching event s in suit able channels including OOH, Event , POSM, communicat ion st rat egy, and relat ed act ivit ies.- Align channel market ing communicat ions st rat egies wit h Brand- Manage proposal for channel marketing budget.- Following up and evaluating campaigns for reporting to BOD and Brand.