Experience

Clary Business Machines

• United States
• Retail Office Equipment
• 1 - 100 Employee

• • Jan 2022 - Present

• • Apr 2021 - Dec 2021

  Developed new digital marketing platforms, set up different portfolios of the company on Google Analytics platform to analyze traffic for increased conversion rate, implemented paid Ad Campaigns with increased conversion rate up to 250%, and incorporated CRM tools to automate the sales process.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Developed and Implemented Digital Customer Acquisition Campaigns in partnership with IT.● Collaborated with cross-function teams for the business process and analytics reporting.● Communicated & worked closely with clients to identify and assess their business situations.● Established various digital platforms and marketing channels with exponential growth.● Optimized landing pages, websites, and page content.● Managed SEO activity and allocated Adwords monthly budget to Search Ad Campaigns.● Developed strong brand awareness and positioned to target public segments.● Optimized conversion rates, evaluated site architectures, and performed an in-depth analysis of marketing performance. Show less



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• • Feb 2020 - Jan 2021

  • Led a team of over 20+ individuals across a 12-month term• Implemented digital marketing strategies to increase digital engagement by 27%• Introduced systems and education for data driven marketing decision making• Segmented markets into three strategic segments and created independent marketing strategies• Conducted physical marketing promotions for 2 products across 15 universities • Led to a marketing KPI growth of 68%

• • Jun 2019 - Jan 2020

  - Led a team of 3 members and managed customer experience of customers by tracking exchange standards.- Promoted internship and volunteer experiences to students and administration of multiple universities in the region- Reviewed internship applications and interviewed potential volunteers- Designed trackers for implementation of team standards within teams- Customer Experience management by tracking Exchange Standards

• • Feb 2019 - May 2019

  • Was part of the sales team and contributed to the increase in sales (21.13%) of the winter cycle 2020-2021 • Increased lead generation rate from 28 percent to 32 percent• Tapped new markets for exchange product promotions and brand awareness• Revised customer personas according to the new local realities and new markets• Focused on social media marketing resulting in 10% increase in its share in the attraction phase



Yneer

• Pakistan
• Freight and Package Transportation
• 1 - 100 Employee

• Digital Media Manager

  • Dec 2019 - Mar 2020

  Developed and managed all digital marketing efforts across the system. Partnered with Marketing and other business units to define and maintain website process, social media initiatives, and Facebook marketing that helped to get conversions from the targeted audience. - Executed marketing plan and strategies that boosted site traffic, and search engine visibility. - Responsible for web analytics setup, conversion analysis, and reporting to the management, - Established workflows and implement processes across the enterprise. - Managed product costings, market analysis, and Facebook campaigns. Show less