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Danielle Goh

Khin attended a 4 week digital marketing course where I was lecturing and she actively participated in all class discussions. She was very receptive to feedback, though her strong foundation in advertising made her deftly able to rise to the various case study challenges that were lobbed her way. Well done Khin and good luck in your digital marketing career!

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Credentials

  • Digital Marketing Bootcamp
    Vertical Institute
    Jun, 2023
    - Sep, 2024
  • Leading a Marketing Team
    LinkedIn
    Apr, 2023
    - Sep, 2024
  • Key Account Management
    LinkedIn
    Sep, 2022
    - Sep, 2024
  • Marketing on Instagram
    LinkedIn
    Jul, 2022
    - Sep, 2024
  • Project Management Skills for Leaders
    LinkedIn
    Jul, 2022
    - Sep, 2024
  • Ecommerce with Facebook and Instagram
    LinkedIn
    Apr, 2022
    - Sep, 2024
  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Mar, 2022
    - Sep, 2024
  • Sales Fundamentals
    LinkedIn
    Mar, 2022
    - Sep, 2024
  • Digital Marketing and Analytics
    NUS Business School Executive Education
    Jun, 2020
    - Sep, 2024
  • Business Writing
    Coursera
    Dec, 2019
    - Sep, 2024
  • DIY Facebook Marketing
    Intellisoft
    Nov, 2016
    - Sep, 2024
  • Adobe Illustrator
    NTUC LearningHub
    Jan, 2015
    - Sep, 2024
  • Google Analytics for Beginner
    Google
    Jul, 2020
    - Sep, 2024
  • Adobe Photoshop
    NTUC LearningHub

Experience

    • Singapore
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing and Sales Manager
      • Jul 2016 - Present

      - Created engaging content for social media platforms such as Pinterest, Facebook, TikTok, and Instagram by running campaigns depending on the monthly goals.- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics and increasing revenue on the online shop by 5-10%.- Monitored compliance with legislation and guidelines under HSA for companies’ or clients’ product OEM artwork labels, advertisements, and promotion.- Attended seminars, workshops, and corporate learning courses which are related to the pharmaceutical field as follows:1) GS1 Singapore Healthcare Forum webinar and complementary Health Products Industry Training workshop2) Safety Substantiation of Complementary Health Products (CHP)3) Business Talk ‘INVEST in HALAL INDUSTRY JOHOR’ collaboration with SMF, Singapore Manufacturing Federation Malaysian Investment Development Authority-MIDA.4) Entrepreneurs' Digest Post Budget Convention 2017 presented by the Association of Small & Medium Enterprises5) Cyber security Entrepreneurs Digest Post Budget Convention 2017 (Adapt & Glow)- Managed collaboration with Bove | Maternity and Baby Store 2018 by sponsoring "NeutriCare" mosquito repellent patch, ionized zinc lozenges (children), and baby sunblock for a 100-day bash - In charge of the Children Baby Maternity Industry Expo (CBME South East Asia) from 25th April 2917 to 27th April 2017 which is the first trade exhibition created exclusively to host professionals in the baby, children, and maternity products industry. To boost business growth by creating connections with more buyers, manufacturers, distributors, and suppliers.- In charge of "Supermom Baby Fair Event" (from 17th Feb 2017 to 19th Feb 2017) via SuperMom/ Rise and Shine platforms including Facebook, Instagram, events, etc. to promote "NeutriCare" brands and products to achieve 3000 leads. Show less

    • Assistant Manager (Marketing & Sales)
      • Jul 2015 - Jun 2016

      - Performed higher sales target achievements with my team by promoting the company’s existing services, introducing new products, and maintaining customer engagements.- Worked with doctors and professional healthcare officers closely by applying for permit licenses for particular products' advertisements or sales promotions with permit license approval by HSA.- Analyzed budgets and prepared annual budget plans for new projects & event activities by ensuring that the sales team meets their quotas and goals.- Developed talents by providing leadership, coaching, and managing marketing & sales teams to meet sales & marketing human resource objectives.- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.- Collected, analyzed, and summarized data & trends to provide marketing tracking and research. - In charge of building a company website with an online shop by liaising with program writers to boost company brand recognition, create dynamic SEO with target keywords, and boost awareness. Show less

    • Sales Executive
      • May 2012 - Jun 2015

      - Mastered the information on health supplements & skincare products and OEM service by conducting sales calls and visits to doctors in assigned territories with the start of zero accounts.- Paid over 100+ visits to Specialist clinics to build/create own sales account and achieve sales objective.- Learned how to write product's write-ups with clinical studies of products formula and/or ingredients for presenting to doctors.- Contributed 50% to product writing & promotion brochures with selling points for presenting doctors and 50% to achieving sales target.- Built and maintained positive relationships & rapport with doctors, pharmacists, purchasers, and other healthcare professionals.- Trained to handle one-stop service from receiving sales orders to the collection of payments from customers.- Provided the best service with problem-solving skills to all existing and new customers.- Monitored and collected information on competitive companies and products.- Learned new skills such as Adobe Illustrator and Photoshop skills and utilized them in producing creative designs of customized (OEM) labels/artworks and advertisement flyers for valued customers.- Handled product information and advertisement/highlights for MIMS Medical Publications in Singapore. Show less

    • Medical sales assistant
      • May 2006 - Apr 2008

      My duties and responsibilities are to assist the doctor in picking, packaging, and labeling the medicine she prescribed. And, I have to handle cashiering and stock checking. After 1 year and 4 months, I quit the job for further study in Singapore. My duties and responsibilities are to assist the doctor in picking, packaging, and labeling the medicine she prescribed. And, I have to handle cashiering and stock checking. After 1 year and 4 months, I quit the job for further study in Singapore.

Education

  • University of Bradford
    BSc (2nd Upper Class Hons) in Pharmaceutical Management, Pharmacy
    2009 - 2011
  • University of Bradford
    Bachelor of Science - BS, Pharmaceutical Marketing and Management
    2009 - 2011
  • University of Bradford
    Bachelor's degree, Pharmaceutical Management
    2009 - 2011
  • Management Development Institute of Singapore
    Certificate, Biomedical Sciences
    2008 - 2009
  • Management Development Institute of Singapore
    Certificate; as, English; to
    2008 - 2008
  • Institute of Pharmacy
    Bachelor, Pharmacy
    2004 - 2008

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