Experience

Innovatec Hatchery Automation

• Netherlands
• Machinery Manufacturing
• 1 - 100 Employee

• Area Sales Manager - Asia

  • Oct 2023 - Present



Portacool, LLC

• United States
• Consumer Goods
• 100 - 200 Employee

• Sales Manager

  • Dec 2019 - Jan 2023

  I drive full-spectrum sales and marketing operations across the APAC region toward delivering sustainable growth while maintaining the group IFO performance. A major part of the role involves strategic business planning, goal setting, growth strategies formulation, P&L management, performance monitoring, and improvement. This includes recruiting and expanding the dealer network to strengthen the business presence across the region. Besides pioneering the HVAC sales unit platform to accelerate growth in the regional datacenter, industrial cooling, and gas turbine segments, I also render coaching and mentoring to the team in enhancing respective competencies. Show less



AGCO GSI Malaysia

• Penang, Malaysia

• Lead Manager, Sales

  • Jan 2014 - Dec 2019

  Here, I spearheaded a team of sales managers in executing end-to-end sales and marketing activities across the APAC region. Apart from that, I also managed sales and marketing plans development as well as dealer recruitment and development while overseeing a team of technical engineers in ensuring timely completion of projects as well as maintenance programs. Lastly, I assisted in deploying the SalesForce CRM application in this business unit Here, I spearheaded a team of sales managers in executing end-to-end sales and marketing activities across the APAC region. Apart from that, I also managed sales and marketing plans development as well as dealer recruitment and development while overseeing a team of technical engineers in ensuring timely completion of projects as well as maintenance programs. Lastly, I assisted in deploying the SalesForce CRM application in this business unit



TCE Sports Sdn.Bhd

• Marketing Manager

  • Feb 2011 - Dec 2013

  During this tenure, I led end-to-end development, localization, and launching of new products across the ASEAN region including formulating the dealer discount mechanic scheme to maximize dealer loyalty as well as achieving revenue growth. Besides that, I also strengthened relationship with principal brand owners including Daiwa, Victorinox and Cressi. Lastly, I drove social media marketing and search engine optimization (SEO) to increase traffic and market reach while maintaining the companywide IT infrastructure. Show less



E-Business Sdn.Bhd

• E-Trading Manager

  • 2006 - 2010

  I was recruited to manage a team in tailoring solutions for B2B and B2C clients in increasing respective productivity and profitability. Besides launching the dealership program business model, I also recruited key merchants for the Hall2Hall.com online shopping portal with over 10,000 products on offer. I was recruited to manage a team in tailoring solutions for B2B and B2C clients in increasing respective productivity and profitability. Besides launching the dealership program business model, I also recruited key merchants for the Hall2Hall.com online shopping portal with over 10,000 products on offer.



Puppy Winks Sdn.Bhd

• Sales and Marketing Manager

  • 2004 - 2006

  Here, I led the regional sales and backroom support team in achieving Top 3 ranking sales counters in across all major key account stores (Parkson, Jusco, The Store, Sogo). This involved overseeing pricing analysis and formulation, new product development, inventory rationalization as well as market share expansion. Besides that, I also launched the Cuddles brand to penetrate the high-end market segment, succeeded in listing into Isetan and Robinson. Here, I led the regional sales and backroom support team in achieving Top 3 ranking sales counters in across all major key account stores (Parkson, Jusco, The Store, Sogo). This involved overseeing pricing analysis and formulation, new product development, inventory rationalization as well as market share expansion. Besides that, I also launched the Cuddles brand to penetrate the high-end market segment, succeeded in listing into Isetan and Robinson.



Baby Kiko Sdn Bhd

• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Executive

  • Mar 2001 - Mar 2004

  I started my career as a Marketing Executive tasked to manage the brand performance and growth including the identification of new opportunities and the introduction of new product lines in delivering set revenue targets. Additionally, I also launched the Baby Kiko Stars Marketing campaign including TVC rollout and Baby Kiko Stars roadshow while achieving the No. 1 position in counter sales across Parkson Group, Sogo, Jusco Group, and the Store for 3 consecutive years. I started my career as a Marketing Executive tasked to manage the brand performance and growth including the identification of new opportunities and the introduction of new product lines in delivering set revenue targets. Additionally, I also launched the Baby Kiko Stars Marketing campaign including TVC rollout and Baby Kiko Stars roadshow while achieving the No. 1 position in counter sales across Parkson Group, Sogo, Jusco Group, and the Store for 3 consecutive years.