Khathutshelo Bapela

Creative Group Head at Brave Group
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Location
City of Cape Town, Western Cape, South Africa, ZA

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Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Creative Group Head
      • Oct 2022 - Present

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Creative Director
      • Oct 2022 - Nov 2022

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Senior Creative
      • May 2022 - Oct 2022

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Senior Creative Partner
      • Mar 2022 - May 2022

    • Brazil
    • IT Services and IT Consulting
    • Creative Group Head
      • Jul 2021 - Nov 2021

    • Advertising Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Feb 2021 - Jun 2021

    • South Africa
    • Advertising Services
    • 200 - 300 Employee
    • Freelance Senior Creative
      • Oct 2020 - Feb 2021

    • South Africa
    • Advertising Services
    • 100 - 200 Employee
    • Freelance Senior Creative
      • Jul 2020 - Oct 2020

    • Creative Consultant
      • Jul 2018 - Jul 2020

      Creative Consultant on Edgars: I'm Perfection Campaign. Creative Consultant on Edgars: I'm Perfection Campaign.

    • Creative Director & Partner
      • Jan 2013 - Jan 2020

      Manage the creative process from concept to completionTranslate marketing objectives into clear creative strategiesLead and direct the creative team in the production of all marketing collateral Manage the creative process from concept to completionTranslate marketing objectives into clear creative strategiesLead and direct the creative team in the production of all marketing collateral

    • South Africa
    • Advertising Services
    • 300 - 400 Employee
    • Insights Director
      • Sep 2019 - Nov 2019

      Worked with Collective ID and Ogilvy on the Standard Bank pitch as an Associate Creative Director and Insights Consultant. Worked with Collective ID and Ogilvy on the Standard Bank pitch as an Associate Creative Director and Insights Consultant.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Creative Consultant
      • Sep 2018 - Nov 2019

      Creative Consultant on Nedbank. Creative Consultant on Nedbank.

    • South Africa
    • Marketing Services
    • 1 - 100 Employee
    • Creative Specialist
      • Mar 2015 - Oct 2019

    • Media Production
    • Editor
      • Jan 2013 - Dec 2015

      Drive creative solutions while maintaining and evolving the Soweto Magazine brand.Proactively develop content marketing strategies to increase visibility.Partner with media buyers for quality assurance and timely delivery on campaigns.Ensure consistency in branding across all content.Manage and train a team of writers. Drive creative solutions while maintaining and evolving the Soweto Magazine brand.Proactively develop content marketing strategies to increase visibility.Partner with media buyers for quality assurance and timely delivery on campaigns.Ensure consistency in branding across all content.Manage and train a team of writers.

    • Entertainment
    • 1 - 100 Employee
    • Radio Presenter & Content Producer
      • Feb 2009 - Feb 2011

    • Belgium
    • Store Manager
      • Jan 2005 - Dec 2007

      Ensure the achievement of the stores' financial performance by driving and maximizing sales, tracking daily targets, weekly and monthly sales plans, and proactively taking appropriate action as required.Manage and control all operational activities of the store, including expenses, stock management, shrinkage, general housekeeping, and administration.Manage in-store execution of all visual merchandising, ensuring that in-store presentation and promotional standards are maintained and that the appearance of the store is in line with the brand image.

    • Assistant Store Manager
      • Dec 2003 - Dec 2005

      Assist in ensuring the achievement of the stores' financial performance by driving and maximizing sales, tracking daily targets, weekly and monthly sales plans, and proactively taking appropriate action as required.Assist in managing and controlling all operational activities of the store, including expenses, stock management, shrinkage, general housekeeping, and administration.Assist in managing in-store execution of all visual merchandising, ensuring that in-store presentation and promotional standards are maintained and that the appearance of the store is in line with the brand image.

    • South Africa
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Content Producer
      • Mar 2003 - Feb 2004

      Developing content on many channels, using a variety of software tools (e.g. email, recorded videos, onsite communication, webinars, presentations)Developing content for multiple audiencesResearching and keeping the team abreast of competitor trends and best practices with regards to communicationsGain a deep understanding of business processes linked to the relevant content subject matter• Adhere to design processes and standards• Manage the roll-out of any new content Developing content on many channels, using a variety of software tools (e.g. email, recorded videos, onsite communication, webinars, presentations)Developing content for multiple audiencesResearching and keeping the team abreast of competitor trends and best practices with regards to communicationsGain a deep understanding of business processes linked to the relevant content subject matter• Adhere to design processes and standards• Manage the roll-out of any new content

Education

  • AAA School of Advertising
    Copywriting
    2016 - 2017
  • Red & Yellow Creative School of Business
    Digital Marketing
    2013 - 2014
  • University of the Witwatersrand
    BA, Film, Visual and Performing Arts
    2002 - 2006

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