Experience

Carlson Analytics Lab

• United States
• Information Services
• 1 - 100 Employee

• Data Science Consultant

  • Sep 2022 - Present

  Project: Marketing Mix Modeling (Python & R) Client: Fortune 100 Company • Developing a Marketing Mix Modeling leveraging Hierarchical Bayesian Models to get weekly readouts to be deployed for reporting ROI on marketing investment at different levels of granularity and future marketing planning. • Managed high dimensionality with 20 product categories and 14 channels using Bayesian Hierarchical methods. Project: Donation Channel Exploratory and Prediction (Python & SQL) Client: Large non-profit organization • Built statistical models using 2 years of data to understand factors affecting donation outcomes based on earned media • Utilized linear regression to identify the impact of earned media and donor activities considering seasonality, media outlets, location, and time • Presented recommendations to stakeholders to streamline resources based on statistical analyses Project: Identifying Regional Performance Disparities (Python & R) Client: Leading Educational Testing Service Provider • Identified the regional disparities in testing resources based on 3 years of data using techniques like clustering, regression, statistical inference, and data exploration • Found areas for improving persistence rates among testing candidates stemming from different regions • Delivered a Tableau dashboard to assist clients in proactively communicating regional disparities Show less


Crédit Agricole du Maroc
• Morocco
• Banking
• 700 & Above Employee
• Foreign Exchange Trader

  • Sep 2020 - May 2022

Societe Generale Corporate and Investment Banking - SGCIB
• France
• Financial Services
• 700 & Above Employee
• Equity Derivatives Structurer

  • Feb 2020 - Jul 2020

CDG Capital
• Morocco
• Banking
• 200 - 300 Employee
• Business Intelligence Engineer

  • Jun 2018 - Sep 2018