Experience

Riyadh Chamber of Commerce & Industry

• Saudi Arabia
• International Trade and Development
• 200 - 300 Employee

• Assistant Secretary General For Corporate Communication and Marketing

  • Feb 2018 - Present

  - Participates Develop, execute, and analyze communications and marketing plans and related strategies - Develop and manage media partnerships and strategic industry relationships - Establish and maintain a style guide to describe and define what the brand will look like across various media, including print, website, social media, internal/external communications - Ensure communications and marketing content/message is well written, consistent, and reflective of our unique mission and history - Manage news flow and execute consistent messaging across RCCI websites, social media, and external communications - Establish and expand our social media presence - Work with internal teams and manage outside agencies, as necessary, to develop marketing/advertising materials, while maintaining brand integrity and reputation - Reception of delegations and direct relation to organize events with VIPs and international parties Show less



stc

• Saudi Arabia
• Telecommunications
• 700 & Above Employee

• Public Relations and Events Director - Enterprise Business Unit

  • May 2016 - Jan 2018

  - Ensures that the strategy of the Enterprise Sector is cascaded for the Events & PR Department and develops policies and procedures for the department to drive the achievement of the desired objectives.- Assists the GM – Marketing Communications & Events to develop the overall strategy, policies and guidelines for the Events & PR department.- Prepare the events and PR budget requirements with necessary inputs from all departments.- Manages STC's image perception in the local community & works toward enhancing relations with other companies, the corporate sector, government authorities & local media.- Guides the organization of ceremonies, functions & events for company personnel & external entities for quality communication, public relation & community involvement.- Identifies corporate events pertaining to the enterprise sector's services for STC to participate in order to increase the Media presence of the organization. - Develop guidelines for inspection of venues and events in liaison with key stakeholders to monitor compliance with regulations, quality standards and code of conduct.- Monitors the media campaigns and events success and liaises with Market research and Customer Experience Excellence to evaluate impact on customers.- Prepare and distribute press releases.- Continuously seek opportunities for partnerships, sponsorship and advertising to increase brand equity.- Prepare and submit PR reports and Manage PR issues.- Ensures high level of employee engagement and capability development by providing on-going feedback and coaching team members within the Events & PR Section.- Manage the new initiatives function from developing new communication channels to generate ideas, Setting up and running ideas generation platforms and formats for internal or external crowd sourcing, proposes potential business deals/ ideas & Develop an evaluation criteria for new ideas that align with the company strategic direction. Show less

• Creative and Media Planning Section Manager - Enterprise Business Unit

  • Apr 2015 - May 2016

  - Participates in the development and implementation of the Channel Communications strategy in line with the corporate objectives. - Interprets and implements change in the Creative & Media Planning and Traditional Communications providing guidance and support, necessary for continuous improvement. - Ensures compliance with organizational policies, procedures and quality standards in the Creative & Media Planning plus Traditional Communications. - Manages Enterprise ATL campaigns beside the owned channels to communicate BTL campaigns to customers.- Supervises distribution and installation of printable materials.- Coordinates with Sales Support departments to ensure products and services visibility in STC and partners sales outlets.- Supports Events & PR through the supply of promotional materials, when requested.- Ensures correct use of brand material in STC and partners sales outlets, in accordance with STC brand guidelines. Show less

• Enterprise Customer Experience Section Manager

  • Feb 2013 - Apr 2015

  - Go over Customer Journeys across various work streams to identify gaps, engineering with a process, ‎people, technology to enhance customer experience.- Develop and improve Business process and Procedures.‎- Involve in Project management and enhancement.‎- Identify, implement and manage Customer Experience measurement mechanisms (Voice of Customer) in order to maintain an ongoing insight into customer needs, wants and ‎feedback and to measure performance against objectives. ‎- Understand the needs of each customer segment (Government, Corporate and SMEs) through a variety of data such as customer ‎surveys and complaints. - Participate in development of customer experience strategy that can be translated into ‎initiatives to be deployed at key customer touch points and process interfaces to improve ‎experience and satisfaction. ‎- Strengthen quality service and customer experience mindset, skills and knowledge in other ‎businesses and functions through reinforcement. ‎- Facilitate sharing of best practice around STC Regions. ‎- Review and approve all proposed process re-designs as a pre-requisite to implementation. ‎- Understand customer's expectations to shape proposition development. ‎- Identify and facilitate mapping of customer journeys through STC (all customer Segments). ‎ - Make sure the Voice of the Customer is heard throughout the company. ‎- Prioritize and follow-up on major complaints having significant impact on customer perception and churn.-Identify root causes of complaints, and propose corresponding corrective initiatives.-Assess authorities mandated to customer care agents, and propose corrective measures if need.-Ensure that call centers are conforming to the KPIs and SLAs. Show less



SAB

• Saudi Arabia
• Banking
• 700 & Above Employee

• Premier Relationship Manager

  • Feb 2012 - Feb 2013

  -Retains existing and attracts new customers and grows a profitable business for Premier Segment by developing and strengthening the relationship management with Premier customers.-Identifies and meets customer requirements through providing distinctive products and superior customer service that ensures high levels of customer satisfaction in a cost effective manner.-Ensures that adequate cross selling of products takes place to enhance the overall revenues and profitability of the bank. Show less

• Advance Relationship Manager

  • Oct 2009 - Feb 2012

  -Retains existing and attracts new customers and grows a profitable business for Advance Segment by developing and strengthening the relationship management with Premier customers.-Identifies and meets customer requirements through providing distinctive products and superior customer service that ensures high levels of customer satisfaction in a cost effective manner.-Ensures that adequate cross selling of products takes place to enhance the overall revenues and profitability of the bank. Show less

• Junior Officer Development Program (JODP)

  • Oct 2009 - Oct 2010

  -One-year program for those promising graduates who will be among the future management team of the bank.-Having the whole year rotate from bank department to another “On The Job Training” where the trainee is given several jobs to gain experience of a wide range of activities.



Johnson & Wales University

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistance for Banquet & Events

  • Jun 2008 - May 2009

  -Supervising functions. -Supervising employees. -Supervising functions. -Supervising employees.



Attwazn Media Group

• Riyadh - Saudi Arabia

• Marketing Officer

  • Sep 2001 - Apr 2006

  -Developing the marketing strategy. -Managing the work force. -Finding and dealing with customers. -Creating new products and identifying potential markets. -Developing the marketing strategy. -Managing the work force. -Finding and dealing with customers. -Creating new products and identifying potential markets.