Non Executive Board Member

• Dec 2022 - Present

Chief Marketing and Business development Officer

• Mar 2020 - Present

Non-Executive Board Member

• May 2021 - Present

Non-Executive Board member and Partner

• Feb 2019 - Mar 2020

Startup company offering software solutions as a service (SAAS) for Distribution industry especially FMCG.(www.wazaaly.com) Startup company offering software solutions as a service (SAAS) for Distribution industry especially FMCG.(www.wazaaly.com)

Non-Executive Board Member and Partner

• Feb 2019 - Feb 2020

FMCG Distribution co. especially for HORECA products "Sereppo for food products" (www.sereppo.com) FMCG Distribution co. especially for HORECA products "Sereppo for food products" (www.sereppo.com)

Lubricant Business unit Managing Director

• Apr 2018 - Jan 2019

A nation wide distributor for all Chevron oil products (diesel, Gasoline, hydraulic,..etc) Reporting to the group CEO & owner of the company. Responsible for achieving all the business, commercial,and financial objectives of the lubricant business unit. A nation wide distributor for all Chevron oil products (diesel, Gasoline, hydraulic,..etc) Reporting to the group CEO & owner of the company. Responsible for achieving all the business, commercial,and financial objectives of the lubricant business unit.

Commercial Director

• Sep 2017 - Mar 2018

(a FMCG distributor of local Food brands like Egypt Foods, SIMA, Misr Café, Swifax, Rifaey, Green labz, MS group,and imported brands such as Rochen and El Kazzi) Responsible for achieving the financial objectives of the co. with a full control of the P&L, acting as the MD of the co,. To re-structure all dept. improving the effectiveness and efficiency (Hiring new vendors, assessing/Improving the 4Ps with a special focus on product-profit mix .cutting all un-necessary costs. Improving the country geographical coverage to ensure better distribution of the current portfolio.

Chief Commercial Officer

• Jul 2013 - Aug 2017

Responsible for achieving the Group Strategic growth Objectives in terms of financial indicators for the industry, through the proper strategic planning/Business plans/budgets, controlling all cost aspects, profit maximization, proper sizing, proposing /analyzing/managing new investments, and adopting new methods in managing all Marketing activities (ATL/BTL) and sales operation through all depts. of WS, Distribution, Tinting outlets, Projects, industrial paints, inks and Export of the products of four factories (3 in Egypt and 1 in Libya) with an Average Annual Revenues of 1 Billion LE. Major Achievement : on 30.06.2014.The Net sales revenues to exceed 1 billion LE for the first time in the company history.

Head Of Distribution

• Apr 2013 - Jun 2013

Head of Distribution For mobiles handsets and accessories of Samsung Mobiles and etisalat products as Egypt third Mobile Operator, Member of the Management Board Responsible for achieving the organization’s Egypt business objectives on the level of Distribution , 50 HH Automated Van Sales Direct distribution, By researching, developing marketing opportunities, plans, identifying prospective customers, implementing sales plans, designing network incentive schemes and maintaining relationships with clients through Seven geographical territories and 15 distribution offices covering Egypt. Member of the Business enhancement Committee Representing the Distribution Dept. in the 6 members committee which includes a member of each Dept. The main role of the committee is to enhance the organization structure, policies, procedures and processes. Major Achievement : Over achievement of the expansion plan of distribution

COO ( Chief operating officer)

• Jun 2008 - Mar 2013

Responsible for achieving the Group Objectives in terms of financial indicators, through the proper strategic planning/Business plans/budgets, controlling all cost aspects, profit maximization, proper sizing, proposing /analyzing/managing new investments, and adopting new methods in managing operation through the four strategic business units of Car trading, Car rental, After sales service, and car accessories. - Oversee risk management and legal activities: contracts, leases, and other legal documents and agreements. - Business insurance: procurement, monitoring and management - Establish the performance goals, allocate resources, and assess policies for senior management. - Demonstrate successful execution of business strategies for company products and services. - Direct and participate in growth activities . - Establishes and supervises the performance reporting systems. - Conducts meetings and ensures realization of the established objectives. - Facilitates conflicts and issues between individuals and/or departments. - Managing (Development and implementation) of all HR activities/ Jan.2010 – March 2013 (administration, recruitments, motivation plans, exit interviews, pensions, Professional training and development, including new employee orientation …..etc). Major Achievement: Successfully participating as a board member of ‘’Smart Car’’ in all the process of becoming a share holder in the consortium with al Mulla Group (Kuwait) and Al Kharafi Group Forming ‘’Diamond Motors Egypt’’ which is the new agent of Mitsubishi June '08- June'09: Accessories Business unit director Responsible for achieving the organization’s business unit objectives (in terms of Profit, cash flow, market share…) as importer of Car audio/video premium brands (such as Panasonic)

Distribution Manager

• Apr 2007 - May 2008

Egypt Distribution manager For mobiles handsets and accessories of the brands Nokia, Samsung, Sagem and I-mate Member of the Management Board Responsible for achieving the organization’s business objectives on the level of whole sale, 60 Automated Van Sales Direct distribution, Corporate, Operators and Service providers. By researching, developing marketing opportunities, plans, identifying prospective customers, implementing sales plans, designing network incentive schemes and maintaining relationships with clients through five geographical territories and 19 distribution offices covering Egypt. Member of the Business enhancement Committee Representing the Distribution Dept. in the committee which includes a member of each Dept. The main role of the committee is to enhance the organization structure, policies, procedures and processes. Major Achievement : Over achievement of the plan of distribution despite the change of the distribution mode (from wholesale to intensive distribution)

Country Sales Manager

• 1997 - 2007

April'02- March 2007 EGYPT Sales/Marketing Manager (acting as Assistant General Manager) Responsible for achieving the organization’s business development objectives by researching, developing marketing opportunities and plans, identifying prospective customers implementing sales plans and maintaining relationships with customers for six territories covering Egypt . Essential job results: ● Identified marketing opportunities by identifying consumer requirements, defining markets, competitor's advantages and weaknesses, forecasting projected business and establishing targeted market share. ● Established marketing plans by developing sales and pricing strategies, objectives, action plans, schedules and assignments. ● Sustained rapport with key accounts by making periodic visits, exploring specific needs, resolving conflicts and problems, and anticipating new opportunities. ● Obtained market share by planning, developing, implementing marketing strategies, analyzing trends and results. This included forecasting, developing sales quotas for territories, projecting expected sales volume and profit for products, image boosting, events, media campaigns, advertising, promotion budgets and campaigns. ● Achieved financial objectives by preparing and managing an annual budget. ● Maintained quality service by establishing and enforcing organization standards. ● Prepared reports by collecting, analyzing, and presenting information. ● Managed the human resources by recruiting, selecting, orienting, training, monitoring, and appraising performance of employees. ● Contributed to team effort by accomplishing related results . Major Achievement: Continuous over achieving the co. business plan in terms of volume and profit. (2002-2006) Dec.'97-April '02 Regional Sales Manager. Major Achievement: ‘’re-engineering’’ the sales force to overcome the Currency devaluation; optimizing the utilization of the team (from specialized team ex. truck to multi-product).

Project Engineer

• Aug 1995 - Nov 1997

Project Engineer of the Sheik Hamadan towers. Responsible for all the engineering activities Project Engineer of the Sheik Hamadan towers. Responsible for all the engineering activities

Technical Sales Engineer

• Jan 1993 - May 1995

Technical sales rep Responsible for Achieving the Marketing & sales activities of the territory of east Nile Delta area with the main tasks of Product technical advisor. as a Co – ordination between head office, network, distributors and clients. Technical sales rep Responsible for Achieving the Marketing & sales activities of the territory of east Nile Delta area with the main tasks of Product technical advisor. as a Co – ordination between head office, network, distributors and clients.

Site Engineer

• Jul 1992 - Jan 1993

Site engineer For marble & Granite contracts in THE MARRIOT & le MERIDIAN hotels in Cairo. Responsible for the Design / Detailed shop drawing of marble & granite layouts, Executing of finishing works. Site engineer For marble & Granite contracts in THE MARRIOT & le MERIDIAN hotels in Cairo. Responsible for the Design / Detailed shop drawing of marble & granite layouts, Executing of finishing works.

Project Engineer

• Mar 1990 - Jul 1992

Site engineer of : 1. ALBUSTAN commercial center, a ten storey building on 3600 sq. Meter in the center of Cairo. Includes multi stories car park , A commercial center , and administration offices 2. 10th of Ramadan Pharmaceutical plant in 6TH of October city. Site engineer of : 1. ALBUSTAN commercial center, a ten storey building on 3600 sq. Meter in the center of Cairo. Includes multi stories car park , A commercial center , and administration offices 2. 10th of Ramadan Pharmaceutical plant in 6TH of October city.

Sales Engineer

• Jan 1990 - Mar 1990

EUCO –EGYPT BUILDING CHEMICAL Sales engineer for the civil works chemical EUCO –EGYPT BUILDING CHEMICAL Sales engineer for the civil works chemical