Experience

Proof Communications
• Writing and Editing
• 1 - 100 Employee
• Bilingual Copywriter

  • Feb 2022 - Present

Mawja
• Libya
• Advertising Services
• 1 - 100 Employee
• Junior Creative Strategist

  • Jun 2021 - Feb 2022


PRM-Global

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PR/Social Media Executive

  • Jan 2021 - Mar 2021

  Handling Social and Digital for NEOM Advise NEOM Sector Heads for social media messaging Align with various NEOM stakeholders on content strategy and rollout Propose creative social media campaigns Create and send weekly reviews PR For Haagen-Dasz Don't Hold Back Campaign One week turnaround - Exceptional global and local coverage Handling Social and Digital for NEOM Advise NEOM Sector Heads for social media messaging Align with various NEOM stakeholders on content strategy and rollout Propose creative social media campaigns Create and send weekly reviews PR For Haagen-Dasz Don't Hold Back Campaign One week turnaround - Exceptional global and local coverage



TOH PR

• United Arab Emirates
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Specialist

  • Jun 2020 - Jul 2020

  Worked on the Ferrari account Handled media monitoring and social listening Created weekly reviews Assisted in creating H1 review Worked on the Ferrari account Handled media monitoring and social listening Created weekly reviews Assisted in creating H1 review



Mommy and Me

• South Africa
• Education Administration Programs

• Public Relations Consultant

  • Nov 2019 - Feb 2020

  I was approached by Dr. Maryam Al Mansoori to help her with PR and marketing for her startup business, Mommy & Me. I conducted: • VALS analysis • Socio-techno graphic analysis • Competitive social media analysis • Social media strategy • The Mommy and Me Instagram page: https://www.instagram.com/mommynme_ae/ • Created the Mommy & Me website: www.mommynme.ae I was approached by Dr. Maryam Al Mansoori to help her with PR and marketing for her startup business, Mommy & Me. I conducted: • VALS analysis • Socio-techno graphic analysis • Competitive social media analysis • Social media strategy • The Mommy and Me Instagram page: https://www.instagram.com/mommynme_ae/ • Created the Mommy & Me website: www.mommynme.ae



Sharjah Chamber of Commerce & Industry

• United Arab Emirates
• Government Administration
• 1 - 100 Employee

• Trainee

  • Jul 2019 - Sep 2019

  I was a trainee at the International Relations department. The work I did with the international relations department taught me the appropriate procedures with regards to communication with nation states and their representatives. For example, responding to official invites from the “China Council for the Promotion of International Trade” to attend the Arab States Business Summit. And responding to an official invite from the Indonesian Embassy to attend the 34th Trade Expo Indonesia (TEI). Additionally, I learned how the Chamber organizes events with potential business partners in cooperation with nation state representatives. For example, I assisted in brainstorming the Sharjah-Spain day, in cooperation with the Spanish Business Council in the UAE. Furthermore, more I assisted the public relations department with launching a new program tailored to attract VVIP clients. I applied a lot of the knowledge acquired from my Public Relations courses during the meetings discussing the implementation of this program. I was also nominated to attend a workshop on digitization given by the Sharjah Research Technology and Innovation Parks, where I was later assigned to give a presentation on the key findings from the workshop. Show less