Experience

ANC Global

• United Arab Emirates
• Human Resources Services
• 1 - 100 Employee

• Head of Operations & Strategic Growth

  • Jan 2023 - Present

  Dubai, United Arab Emirates I have extensive experience in operations management, project management, and process optimization, and I'm passionate about driving organizational efficiency and effectiveness. Here are some key points about my background and contributions to ANC: • Oversee daily operations across all departments, ensuring that our processes and procedures are aligned with our strategic goals and delivering value to our clients. • Develop and implement new policies and procedures to improve our… Show more I have extensive experience in operations management, project management, and process optimization, and I'm passionate about driving organizational efficiency and effectiveness. Here are some key points about my background and contributions to ANC: • Oversee daily operations across all departments, ensuring that our processes and procedures are aligned with our strategic goals and delivering value to our clients. • Develop and implement new policies and procedures to improve our operational efficiency and effectiveness, resulting in a 50% increase in productivity. • Automation of operational processes to ensure ANC functions optimally and in line with modern global standards and requirements. • Working directly with ANC Founder and CEO to develop key growth strategies and mindsets. • Collaborate with our sales and marketing teams to align our operations with our client needs and market trends, resulting in a 15% increase in customer satisfaction. • Manage a team of operations professionals, providing guidance, support, and training to ensure that they have the skills and resources they need to succeed. • Analyze data and metrics to identify areas for improvement and develop plans to address them, resulting in a 20% reduction in operational costs over vs PM. I'm proud to be part of the ANC team, and I'm committed to driving our growth and success by delivering exceptional operational performance. Show less



Startup Grind

• United States
• Events Services
• 100 - 200 Employee

• Senior Marketing Executive

  • Dec 2018 - Feb 2023

  Lahore, Pakistan • Networking with influential global leaders and trendsetters in order to promote the spirit of enterprise in Lahore. • Formulating all Press releases for Startup Grind Lahore, for both local and international media • Devising an inclusive, data-driven marketing strategy and executing on all social media platforms, with a reach of over 8000, as well as an additional 50,000 through Startup Grind global and Google for Startups. • Arranging exclusive talks with influential… Show more • Networking with influential global leaders and trendsetters in order to promote the spirit of enterprise in Lahore. • Formulating all Press releases for Startup Grind Lahore, for both local and international media • Devising an inclusive, data-driven marketing strategy and executing on all social media platforms, with a reach of over 8000, as well as an additional 50,000 through Startup Grind global and Google for Startups. • Arranging exclusive talks with influential personalities for an audience of approximately 100+ individuals. • Adopting with the COVID-19 paradigm to launch virtual, international events. Show less



GBG Lahore

• Pakistan
• Computer Networking Products

• Social Media Executive

  • Dec 2018 - Jan 2023

  Lahore, Pakistan • Collaborating with team Google to promote the usage of Google tools in offices, schools, and universities. • Organizing events - BizFest’19 with approximately 300+ participants and 40+ executive speakers. • Conducting interviews and workshops with influencers globally. • Formulating a data-driven marketing strategy to optimize end goal attainment. • Official email correspondence.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brands

  • Jun 2021 - Oct 2021

  • Planned and executed a complete relaunch marketing strategy for a major P&G brand, with a current worth of approximately $9 Million: o Conducted extensive competitor analysis focusing on key metrics of success i.e., pricing, sizing and media spending plans pertaining to GRPS on TV and MYT campaigns on social media etc. o Devised a cohesive and dynamic strategy, focusing on key consumer desire patterns analysis on TV, Social Media, YouTube, Google and otherwise, focusing on… Show more • Planned and executed a complete relaunch marketing strategy for a major P&G brand, with a current worth of approximately $9 Million: o Conducted extensive competitor analysis focusing on key metrics of success i.e., pricing, sizing and media spending plans pertaining to GRPS on TV and MYT campaigns on social media etc. o Devised a cohesive and dynamic strategy, focusing on key consumer desire patterns analysis on TV, Social Media, YouTube, Google and otherwise, focusing on aspects such as SEO Optimization. o Utilized key data banks such as Nielsen, Brand Health Tracker (BHT), Household Panel (HHP), Kantar Data Analytics, Hootsuite Analytics etc., to assess competitor strength and identify key metrics for growth. o Collaborated and Lead different agencies ranging from Public Relations, Media and Content Creation, for the successful devising of a cohesive launch strategy. o Spearheaded the creation of a yearlong marketing strategy, with the identification and finalization of passion property ownership, celebrity face of brand, influencer marketing strategy, TVC creation, social media spend etc., encompassing ZMOT, FMOT and SMOT. • Successfully conducted an internal extensive market analysis for an underrepresented product within P&G, with the identification potential market worth of $2.3 million: o Dissected extensive data banks across P&G markets, focusing on Egypt and India to assess potential size of prize, market value and volume capacity. • Conducted a P&G Pakistan wide, portfolio benchmarking exercise with India to dissect each brand and identify growth areas: o Identified potential size of prize for P&G to move beyond its current $200 million+ profitability towards India’s $1.5 billion profitability. o Collaborated with senior leaders ranging from Brand Directors, Commercial Leaders, to IMEA regional team for formulating brand-specific strategies. Show less



LUMS Entrepreneurial Society

• Pakistan
• Education Administration Programs
• 1 - 100 Employee

• Project Head YLES- Young Leaders’ & Entrepreneurs’ Summit

  • Jun 2020 - Jul 2021

  • Hosted more than 500 delegates, both international and local in a virtual space. • Leading a host team of over 140 people, with eight specialized departments, four LES projects specializing in incubation, skills development, external relations and corporate social responsibility and international affiliation’s management vis a vis international delegates and affiliation partners for a globalized YLES vision. • Managed a budget of over Rs 7 million for event expenses •… Show more • Hosted more than 500 delegates, both international and local in a virtual space. • Leading a host team of over 140 people, with eight specialized departments, four LES projects specializing in incubation, skills development, external relations and corporate social responsibility and international affiliation’s management vis a vis international delegates and affiliation partners for a globalized YLES vision. • Managed a budget of over Rs 7 million for event expenses • Attained a 14% Profit margin target • Formulated a precedent setting strategy for ‘Online YLES, YLES goes Global’ because of the COVID-19 pandemic: o Managing the execution of a successful event with sponsorship cuts, whilst maintaining an inclusive, motivated workspace, and ensuring the creation and execution of SMART goals, o Embodying the values of ‘adaptability’ ‘evolving’ and ‘outcome achievement’ to engrain the values of crisis management amongst the entrepreneurs of the world. • Identified innovative potential social events such as concerts, festivals etc. and ensuring effective execution of such events by maintaining security and protection standards in an online environment. • Collaborated and effectively communicate with members of the LUMS administration and external stakeholders such as Yale University.

• Assistant Director Of Operations

  • Jun 2019 - Jun 2020

  Lahore, Pakistan • First female Assistant Director for Operations in LES, the largest entrepreneurial society in Pakistan and the most profitable society in LUMS’s, history since its inception 12 years ago. • After my tenure as ‘Manager Operations’, the promotion to Assistant Director, a leadership position, required a a new set of additional responsibilities including: o Ensuring gender parity in the newly recruited managers and a ‘No Discrimination’ policy. o Greater responsibilities and… Show more • First female Assistant Director for Operations in LES, the largest entrepreneurial society in Pakistan and the most profitable society in LUMS’s, history since its inception 12 years ago. • After my tenure as ‘Manager Operations’, the promotion to Assistant Director, a leadership position, required a a new set of additional responsibilities including: o Ensuring gender parity in the newly recruited managers and a ‘No Discrimination’ policy. o Greater responsibilities and crisis management requirements. o Responsible for all events operationally including Hult Prize (Hult International Business School’s global competition), LUMS Entrepreneurship Bootcamp (Event to facilitate Startups), LUMS Young Leaders and Entrepreneurs’ Summit (YLES) etc. o Responsibilities include the following: ▪ Vendor negotiations, artist selections, payment procedures, MOU requirements, Purchase Requests (PR) on SAP, coordination with procurement department, Purchase Orders, task assignments, dealings with LUMS administration and relevant departments, highlighting relevant SOPs, vendor management etc.



Rahnumai

• Pakistan
• Education Administration Programs

• Marketing Associate

  • Feb 2020 - Jun 2020

  • Formulated the entire B2B Marketing Strategy for Rahnumai encompassing: o Social media marketing based on maximizing consumer reach and engagement. o Business communication in order to fulfill Rahnumai’s goal of being the pioneering organization for education automation in Pakistan. o Data driven strategy formulation in order to understand the target audience and our consumer’s needs. o Identifying the 4 Million large market scope. o Designing B2B content which would be… Show more • Formulated the entire B2B Marketing Strategy for Rahnumai encompassing: o Social media marketing based on maximizing consumer reach and engagement. o Business communication in order to fulfill Rahnumai’s goal of being the pioneering organization for education automation in Pakistan. o Data driven strategy formulation in order to understand the target audience and our consumer’s needs. o Identifying the 4 Million large market scope. o Designing B2B content which would be displayed on all Rahnumai outlets. o Championing Diversity, Equity & Inclusion in all facets of strategy. • Crafted strategic proposals for a Rs 7.7 Million grant for USAID. • Spearheaded correspondence with all prospective business affiliations. • Cultivated a social media strategy in order to spread awareness regarding the COVID-19 crisis by launching the campaign ‘COVID-19. Your Solution’ in which the audience provided innovative solutions which were featured on our social media outlets as well as live sessions hosted for speakers to address issues during pandemic. Show less



Pakistan Fintech Summit

• Pakistan
• Financial Services

• Marketing Executive

  • Feb 2020 - Apr 2020

  • Formulated a robust marketing strategy for the Pakistan Fintech Summit 2020 in collaboration with the State Bank of Pakistan which included: o Posting innovative captions using Mavsocial which required time allotments across all social media outlets. o Creating engaging content which resonated with the professional audience of LinkedIn as well as the youth. o Promoting a greater understanding of Fintech’s scope in Pakistan which required an in-depth analysis of Fintechs… Show more • Formulated a robust marketing strategy for the Pakistan Fintech Summit 2020 in collaboration with the State Bank of Pakistan which included: o Posting innovative captions using Mavsocial which required time allotments across all social media outlets. o Creating engaging content which resonated with the professional audience of LinkedIn as well as the youth. o Promoting a greater understanding of Fintech’s scope in Pakistan which required an in-depth analysis of Fintechs globally. o Engaging with The State Bank of Pakistan as well as international stakeholders, located mainly in MENA. Show less



Madera Outsourcing

• Content Specialist

  • Jan 2019 - Jun 2019

  Lahore, Pakistan Madera is a bookkeeping service provider mostly catering to startups in order to further advance their business’s potential. At Madera, I worked as a content writer which entailed making presentations for prospective clients, investors etc. Furthermore, I also wrote blogs on startup culture, investment opportunities, cloud based accounting advantages etc. Madera also provided me a platform to finesse my writing skills by drafting emails both formal and informal for our clients, providing… Show more Madera is a bookkeeping service provider mostly catering to startups in order to further advance their business’s potential. At Madera, I worked as a content writer which entailed making presentations for prospective clients, investors etc. Furthermore, I also wrote blogs on startup culture, investment opportunities, cloud based accounting advantages etc. Madera also provided me a platform to finesse my writing skills by drafting emails both formal and informal for our clients, providing greater exposure. Show less



Akhuwat

• Pakistan
• Financial Services
• 500 - 600 Employee

• Core Team

  • Jun 2017 - Aug 2017

  Lahore, Pakistan • Designed, executed, and lead an internship program for 120+ interns which consisting of: o Formulating team building, mentorship, and capability-building activities for a better intern experience. o Handling logistical requirements i.e., key visits, bus timings, intern’s decorum during visits, attendance, etc. o Devising an inclusive program with a motive of championing the value of SMART goals. o Being an intern during the 2016 cohort myself, I understood the mindset of interns… Show more • Designed, executed, and lead an internship program for 120+ interns which consisting of: o Formulating team building, mentorship, and capability-building activities for a better intern experience. o Handling logistical requirements i.e., key visits, bus timings, intern’s decorum during visits, attendance, etc. o Devising an inclusive program with a motive of championing the value of SMART goals. o Being an intern during the 2016 cohort myself, I understood the mindset of interns and how to handle these mindsets, to align with our vision adequately to ensure smooth execution. Show less



Akhuwat

• Pakistan
• Financial Services
• 500 - 600 Employee

• Intern

  • Jun 2016 - Aug 2016

  Lahore Being an intern in Akhuwat our job was to integrate with numerous segments of society in order to inculcate a better sense of the people of Pakistan's essence. This experience gave me the impetus to become a more aware future leader.



Next Generation Pakistan

• Pakistan
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Team

  • Jun 2015 - Sep 2015

  Lahore, Pakistan