Keziah Kopman
Digital Marketing Assistant at Braille Works- Claim this Profile
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Bio
Experience
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Braille Works
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United States
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Printing Services
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1 - 100 Employee
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Digital Marketing Assistant
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Oct 2022 - Present
• Created organic content for Instagram, Facebook, LinkedIn, and YouTube that included original photos, graphics and videos to build engagement with followers • Stayed up to date on the latest trends and updates across various social media platforms and SEO practices, ensuring expertise and knowledge on how to better build the brand • Increased follower engagement on Instagram 215% by incorporating current trends such as reels and carousals • Researched laws on accessibility to… Show more • Created organic content for Instagram, Facebook, LinkedIn, and YouTube that included original photos, graphics and videos to build engagement with followers • Stayed up to date on the latest trends and updates across various social media platforms and SEO practices, ensuring expertise and knowledge on how to better build the brand • Increased follower engagement on Instagram 215% by incorporating current trends such as reels and carousals • Researched laws on accessibility to better curate social media/blog posts that would allow people with visual or hearing disabilities to digest our content based on WCAG and Section 508 of the Rehabilitation Act of 1973 • Documented company events and edited the images/videos to post on social media to give clients an inside look of our company’s culture as well as build internal relationships with employees • Provided insight and fresh ideas that were executed for social media while staying on brand • Developed and scheduled marketing emails to reengage old leads while building relationships with new leads • Collaborated with the HR department to create internal newsletters for employees that highlighted upcoming company events • Reported analytics on growth and engagement to collaborate on how to better optimize our content to gain higher impact Show less • Created organic content for Instagram, Facebook, LinkedIn, and YouTube that included original photos, graphics and videos to build engagement with followers • Stayed up to date on the latest trends and updates across various social media platforms and SEO practices, ensuring expertise and knowledge on how to better build the brand • Increased follower engagement on Instagram 215% by incorporating current trends such as reels and carousals • Researched laws on accessibility to… Show more • Created organic content for Instagram, Facebook, LinkedIn, and YouTube that included original photos, graphics and videos to build engagement with followers • Stayed up to date on the latest trends and updates across various social media platforms and SEO practices, ensuring expertise and knowledge on how to better build the brand • Increased follower engagement on Instagram 215% by incorporating current trends such as reels and carousals • Researched laws on accessibility to better curate social media/blog posts that would allow people with visual or hearing disabilities to digest our content based on WCAG and Section 508 of the Rehabilitation Act of 1973 • Documented company events and edited the images/videos to post on social media to give clients an inside look of our company’s culture as well as build internal relationships with employees • Provided insight and fresh ideas that were executed for social media while staying on brand • Developed and scheduled marketing emails to reengage old leads while building relationships with new leads • Collaborated with the HR department to create internal newsletters for employees that highlighted upcoming company events • Reported analytics on growth and engagement to collaborate on how to better optimize our content to gain higher impact Show less
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Free Life Chapel
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Religious Institutions
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1 - 100 Employee
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Media Director
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May 2018 - Oct 2022
- Filmed and produced projects, including promo videos, short stories and graphics, for events by using Final Cut, Adobe Premiere Pro software, Adobe After Effects, Adobe Photoshop, and Adobe Lightroom - Completed multiple promotional videos within a same day timeframe by working closely with producers to ensure their vision was being met and allocating enough time to make any necessary revisions before release - Reviewed and approved last minute changes in production on Sunday mornings… Show more - Filmed and produced projects, including promo videos, short stories and graphics, for events by using Final Cut, Adobe Premiere Pro software, Adobe After Effects, Adobe Photoshop, and Adobe Lightroom - Completed multiple promotional videos within a same day timeframe by working closely with producers to ensure their vision was being met and allocating enough time to make any necessary revisions before release - Reviewed and approved last minute changes in production on Sunday mornings before going live. This included graphic edits, announcement changes and video add-ons - Cross trained in video switching, graphic presentation, service directing, stage managing, photography, social media managing and camera operating to better train, lead, and additionally fill in any positions when needed - Regularly maintained website production by updating events, posting graphics and video content and monitored engagement metrics to improve website traction - Created photo and video content uniquely adapted for various social media platforms including Instagram, Twitter, Facebook and YouTube which successfully led to higher user engagement and target audience growth including 48% increase in Instagram followers - Developed and trained a production team of 50 to work autonomously in photography, social media, video directing, videography, camera operating, video switching and stage directing for media productions. - Oversaw and managed all logistical components for community events including budgeting, scheduling volunteers, creating promotional content and creating recap videos/photos to share event highlights Show less - Filmed and produced projects, including promo videos, short stories and graphics, for events by using Final Cut, Adobe Premiere Pro software, Adobe After Effects, Adobe Photoshop, and Adobe Lightroom - Completed multiple promotional videos within a same day timeframe by working closely with producers to ensure their vision was being met and allocating enough time to make any necessary revisions before release - Reviewed and approved last minute changes in production on Sunday mornings… Show more - Filmed and produced projects, including promo videos, short stories and graphics, for events by using Final Cut, Adobe Premiere Pro software, Adobe After Effects, Adobe Photoshop, and Adobe Lightroom - Completed multiple promotional videos within a same day timeframe by working closely with producers to ensure their vision was being met and allocating enough time to make any necessary revisions before release - Reviewed and approved last minute changes in production on Sunday mornings before going live. This included graphic edits, announcement changes and video add-ons - Cross trained in video switching, graphic presentation, service directing, stage managing, photography, social media managing and camera operating to better train, lead, and additionally fill in any positions when needed - Regularly maintained website production by updating events, posting graphics and video content and monitored engagement metrics to improve website traction - Created photo and video content uniquely adapted for various social media platforms including Instagram, Twitter, Facebook and YouTube which successfully led to higher user engagement and target audience growth including 48% increase in Instagram followers - Developed and trained a production team of 50 to work autonomously in photography, social media, video directing, videography, camera operating, video switching and stage directing for media productions. - Oversaw and managed all logistical components for community events including budgeting, scheduling volunteers, creating promotional content and creating recap videos/photos to share event highlights Show less
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Miller's Ale House Restaurants
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United States
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Restaurants
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700 & Above Employee
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Marketing Intern
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Jun 2017 - Dec 2017
- Built relationships with local business to help promote restaurant - Coordinated with restaurant manager to create pamphlet advertisements for distribution - Prepared marketing proposals and presentations based on company needs - Developed tools and methods for collecting data such as surveys, opinion polls or questionnaires - Built relationships with local business to help promote restaurant - Coordinated with restaurant manager to create pamphlet advertisements for distribution - Prepared marketing proposals and presentations based on company needs - Developed tools and methods for collecting data such as surveys, opinion polls or questionnaires
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Education
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Southestern University