Kevin Sterling
Keiretsu Capital Senior Advisor Network at Keiretsu Capital- Claim this Profile
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Bio
Experience
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Keiretsu Capital
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Keiretsu Capital Senior Advisor Network
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Aug 2016 - 7 years 5 months
Providing advisory services to early stage companies looking to raise capital for global growth.
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Keiretsu Forum Canada
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Canada
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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President Keiretsu Forum Toronto
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Apr 2013 - 10 years 9 months
Toronto, Canada Area Kevin is a serial entrepreneur and seasoned marketing executive that successfully founded and exited multiple companies in a variety of industries (telecom, internet, energy, consumer licensed products) via IPO and strategic acquisitions. Since 2013 Kevin reviews 300+ opportunities per year as an active member of the Keiretsu Academy, Deal Screening Committee, Due Diligence teams and via the Senior Advisor Network for Keiretsu Capital. He supports international entrepreneurs… Show more Kevin is a serial entrepreneur and seasoned marketing executive that successfully founded and exited multiple companies in a variety of industries (telecom, internet, energy, consumer licensed products) via IPO and strategic acquisitions. Since 2013 Kevin reviews 300+ opportunities per year as an active member of the Keiretsu Academy, Deal Screening Committee, Due Diligence teams and via the Senior Advisor Network for Keiretsu Capital. He supports international entrepreneurs coming to Canada via the Startup Visa immigration program. Kevin is an active angel investor with direct investments and fund driven investments into 300+ early stage companies around the globe. He is an expert pitch coach who has assisted hundreds of companies to prepare them for presenting to investors. KEYNOTE SPEAKER & PANEL PARTICIPATION: • Speaker - “Lessons From 1,000 Pitches” for Toronto Board of Trade Growth Develop Program - • Speaker – “From Start to Exit Maximizing Your Company Value” for Association of Chinese Canadian Entrepreneurs (ACCE) • Panelist for “The Art of Valuation” at National Angel Capital Organization (NACO) • Speaker - “Access to Angel Capital” at World Trade Centre Toronto Trade Accelerator Program • Judge – TieQuest Toronto pitch competition • Expert Panel – “Optimize Your Marketing Machine: B2B Marketing Trends” (TieCon Ottawa) • Entrepreneurship Hackathon Roundtable hosted by the Association of Chinese Canadian Entrepreneurs (ACCE) • Judge for Techcellence Award for Business Growth • Judge for Social Innovation Pitch Competition (CNE Innovation Garage) • Moderator, Go Global! Panel Discussion at Founder's Forum (OCE Discovery) • Panel for Cross- Border Syndication, NACO Summit Show less
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President
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Feb 2013 - 10 years 11 months
Seasoned veteran with experience ranging from start-ups to large corporations in a variety of industries. Project strengths focus on growth strategies, marketing campaigns, customer acquisition and brand building. Kevin assesses current strengths and weaknesses then prioritizes activities based on expected impact and time to implement. Active Energy – Contract to improve call centre efficiencies for streamlined client acquisition and response to existing customers. Worked with the… Show more Seasoned veteran with experience ranging from start-ups to large corporations in a variety of industries. Project strengths focus on growth strategies, marketing campaigns, customer acquisition and brand building. Kevin assesses current strengths and weaknesses then prioritizes activities based on expected impact and time to implement. Active Energy – Contract to improve call centre efficiencies for streamlined client acquisition and response to existing customers. Worked with the executive team to set targets and implement necessary staff and process changes. Tight coordination with senior marketing and sales staff was critical for smooth transitions. www.activeenergy.ca Sports Trunk – Ground up build of an online sales channel for 5,000+ SKUs of NHL and NFL merchandise. Established brand identities, e-commerce sites (www.sportstrunk.net, www.NHLtrunk.com, www.NFLtrunk.com ) ,supporting social media properties (www.facebook.com/NHLtrunk & Twitter @NHLtrunk) and online marketing campaigns. Show less
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Vice President
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Oct 2009 - Feb 2013
Toronto, Canada Area Licensed sporting goods manufacturer with 15 internationally patented fan products (300+ SKUs) in hockey, football, soccer, basketball and Nascar. • Acquired licensing rights for NHL, NFL Canada, CFL, NCAA schools (LRG and CLC) • Fastest growing NHL licensee. Grew sales 450% from year 1 to year 2 of NHL license • Direct sales to: 1. NHL teams including events such as Heritage Classic and Winter Classic, 2. American Hockey League (AHL) teams 3. Canadian Hockey… Show more Licensed sporting goods manufacturer with 15 internationally patented fan products (300+ SKUs) in hockey, football, soccer, basketball and Nascar. • Acquired licensing rights for NHL, NFL Canada, CFL, NCAA schools (LRG and CLC) • Fastest growing NHL licensee. Grew sales 450% from year 1 to year 2 of NHL license • Direct sales to: 1. NHL teams including events such as Heritage Classic and Winter Classic, 2. American Hockey League (AHL) teams 3. Canadian Hockey League (CHL) teams 4. USA Hockey 5. National Basketball Association (NBA) teams 6. Consumers via e-commerce website 7. Corporations (Molson’s, Labatt USA) 8. Private events (several pond hockey tournaments) • Created impact at NHL Exchange trade shows (ranked in top 3 exhibitors) and CAMEX US collegiate shows http://www.camex.org • Established North American distribution network (300+ locations) including retail chains such as Pro Hockey Life, Hockey Hall of Fame, Jersey City, River City, Pro Image, Modells and online retailers Amazon, Fanatics/GSI, NHL.com • Online and Social marketing delivered direct consumer relationships on Facebook (18,000+ followers), Twitter and online • Extensive Public Relations coverage from radio, TV, Print (ESPN Magazine, Hockey Now) and Online (Sports Illustrated & various blogs) • Outsourced warehousing and pick, pack, ship services to two third party warehousing vendors (Ontario and New Jersey) • Committed all core company functions to cloud computing solutions (Netsuite, Google Apps, Box.com) Show less
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Just Energy
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United States
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Utilities
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700 & Above Employee
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Executive Vice President, Sales & Marketing
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Dec 2005 - Feb 2011
Toronto, Canada Area A founding partner of Universal Energy (TSX:UEC) directly responsible for building and leading the team to confirm sales and process 600,000 customers in less than 4 years. An integral part of the executive team that expanded services into new North America markets (Ontario, British Columbia, Michigan, New York and Ohio) to deliver organic growth. Integrated brands and customers from the acquisition of Commerce Energy (200,000 customers) until Universal was acquired by Just Energy (TSX:JE) for… Show more A founding partner of Universal Energy (TSX:UEC) directly responsible for building and leading the team to confirm sales and process 600,000 customers in less than 4 years. An integral part of the executive team that expanded services into new North America markets (Ontario, British Columbia, Michigan, New York and Ohio) to deliver organic growth. Integrated brands and customers from the acquisition of Commerce Energy (200,000 customers) until Universal was acquired by Just Energy (TSX:JE) for $450M+ • Focus on analytics, reporting, incentives and time shifting delivered industry leading results for all field sales confirmation activities, inside sales and retention for Canadian and US markets • Development and maintenance of 6 unique brands (Universal Energy, Universal Gas & Electric, Wholesale Energy, Energy One, National Home Services, Commerce Energy) including the creation of all marketing materials • Spokesperson for public media (TV, radio, print, online) and investor community • Targeted direct mail campaigns that delivered industry leading response rates of 8-12% Show less
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Sydian Group International
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Telecommunications
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1 - 100 Employee
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Vice President of Business Development
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2001 - 2005
Toronto, Canada Area Independent telecom auditing firm that recovered billing errors, reduced ongoing service costs and managed telecom assets for Fortune 1000 companies. • Responsible for all client marketing and acquisition activities in Canada • Expanded services into 4 US locations (Atlanta, Detroit, Cleveland, Chicago) • Improved closing rate to over 40% and reduced project delivery time to 6 weeks • Recovered in excess of $6M in overpayments for clients including Johnson &… Show more Independent telecom auditing firm that recovered billing errors, reduced ongoing service costs and managed telecom assets for Fortune 1000 companies. • Responsible for all client marketing and acquisition activities in Canada • Expanded services into 4 US locations (Atlanta, Detroit, Cleveland, Chicago) • Improved closing rate to over 40% and reduced project delivery time to 6 weeks • Recovered in excess of $6M in overpayments for clients including Johnson & Johnson, Bell Globemedia, Fuji Film, Philips Electronics, Tyco, Castrol, Toromont, Ryder Logistics, Wrigley Canada, OPSEU, Winners Merchants Show less
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Cognicase
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Information Technology & Services
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1 - 100 Employee
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Senior Vice President, Marketing
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Dec 1997 - Mar 2001
Toronto, Canada Area Repositioned a boutique traditional marketing communications company (Fireworks Creative) into digital media while supporting the traditional paper based communications. Grew the business 600% in less than 3 years by introducing new competencies to existing clients and by attracting a host of new customers. Fireworks was purchased by Cognicase (TSE:COG, Nasdaq:COGI). Cross media communications company providing strategic consulting, branding, design, content creation, programming and… Show more Repositioned a boutique traditional marketing communications company (Fireworks Creative) into digital media while supporting the traditional paper based communications. Grew the business 600% in less than 3 years by introducing new competencies to existing clients and by attracting a host of new customers. Fireworks was purchased by Cognicase (TSE:COG, Nasdaq:COGI). Cross media communications company providing strategic consulting, branding, design, content creation, programming and promotional activities (online and offline). • Transformed service offering from traditional print to electronic media and from projects to recurring revenue • Formalized strategic relationships with IBM, UUNet, PSInet, 24/7Media, Screaming Media, iSyndicate, NewsEdge, TrueSpectra • Long term clients included Deloitte & Touche, Manulife Financial, Hydro One Networks, Ontario Power Generation, Glaxo SmithKline, National Grocers, Famous Players, and Toronto Board of Trade Show less
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Partner / VP Sales and Marketing
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Dec 1997 - 2001
Toronto, Canada Area Acquired by Coginicase in 2000
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