Experience

Woolx

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Affiliate Marketing

  • Jan 2023 - Present



Motili

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Job Management Representative

  • 2016 - 2022

  •Facilitate HVAC repairs and replacements for nationwide REO and tenant occupied properties •Maintain communication between contractors, clients and occupants •Negotiate pricing with HVAC contractors and prepare client facing quotes •Maintain client's service level agreements for completion of emergency work orders •Train contractors on how to utilize motili’s platform and mobile application •Facilitate HVAC repairs and replacements for nationwide REO and tenant occupied properties •Maintain communication between contractors, clients and occupants •Negotiate pricing with HVAC contractors and prepare client facing quotes •Maintain client's service level agreements for completion of emergency work orders •Train contractors on how to utilize motili’s platform and mobile application



Gordon Companies Inc.

• United States
• Retail
• 1 - 100 Employee

• Online Advertising and Marketing Specialist

  • Apr 2015 - Nov 2015

  • Utilized Excel to forecast expected expenditures and returns •Analyzed and amended paid search channels daily to ensure optimal ROI •Allocated $200,000+ on a monthly basis across channels, based on historical analysis •Developed paid search and shopping campaigns on Google, Yahoo, and Bing •Managed comparison shopping sites, re-targeting, affiliates and other ad platforms •Generated weekly and monthly performance reports with recommendations to upper management • Utilized Excel to forecast expected expenditures and returns •Analyzed and amended paid search channels daily to ensure optimal ROI •Allocated $200,000+ on a monthly basis across channels, based on historical analysis •Developed paid search and shopping campaigns on Google, Yahoo, and Bing •Managed comparison shopping sites, re-targeting, affiliates and other ad platforms •Generated weekly and monthly performance reports with recommendations to upper management



LocalEdge

• United States
• Advertising Services
• 200 - 300 Employee

• SEM Strategist

  • May 2013 - 2015

  •Analyzed campaign statistics using excel pivot tables for trends and optimal performance and reported findings to upper management. •Managed 100+ accounts in a wide array of industries with budgets from $500-$30,000 on Google, Yahoo/Bing •Optimization of conversion pages, ad copies, and keywords for greatest ROI •Worked directly with clients to implement effective business strategies •Analyzed campaign statistics using excel pivot tables for trends and optimal performance and reported findings to upper management. •Managed 100+ accounts in a wide array of industries with budgets from $500-$30,000 on Google, Yahoo/Bing •Optimization of conversion pages, ad copies, and keywords for greatest ROI •Worked directly with clients to implement effective business strategies



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Sony Student Ambassador

  • Feb 2012 - May 2013

  •Developed and implemented marketing plan for the University at Buffalo •Generated and fostered relationships with clubs and organizations •Created marketing collateral to promote events and products •Used social media to promote events, products and drive traffic to Sony Education Store online •Exceeded monthly goals of generating 100+leads to Sony Education Store online •Developed and implemented marketing plan for the University at Buffalo •Generated and fostered relationships with clubs and organizations •Created marketing collateral to promote events and products •Used social media to promote events, products and drive traffic to Sony Education Store online •Exceeded monthly goals of generating 100+leads to Sony Education Store online



First Rank Marketing

• Advertising Services
• 1 - 100 Employee

• Internet Marketing Intern

  • Aug 2011 - Dec 2011

  •Communicate with and deliver services to clients •Assist in designing and ordering collateral that’s sent out to potential clients •Develop skills that allow allow proficiency in search engine optimization, social media, and text message marketing •Create proposals for clients and implement plans as an account executive •Communicate with and deliver services to clients •Assist in designing and ordering collateral that’s sent out to potential clients •Develop skills that allow allow proficiency in search engine optimization, social media, and text message marketing •Create proposals for clients and implement plans as an account executive



Marketing Werks

• United States
• Advertising Services
• 700 & Above Employee

• Brand Ambassador

  • Sep 2009 - Dec 2011

  Verizon Wireless •Set up Verizon Wireless activation at Buffalo Bills games during tailgating •Interacted with potential consumers and engaged them with new devices •Encouraged Verizon customers to download featured applications such as NFL Mobile, and generated the most downloads among co-workers Verizon FiOS •Represented Verizon Fios at Buffalo Sabres and Buffalo Bandits games •Attracted customers by handing out premiums and creating brand interest Show less



Pat Mitchell's Homemade Ice Cream

• Endicott, NY

• Cashier

  • May 2010 - Aug 2010



RockSpotLive.com

• Endwell,NY

• Co-Founder

  • Jul 2006 - Jul 2010

  •Developed and maintained music based website •Interacted with bands’ publicists to expand musicians’ fans base •Developed and maintained music based website •Interacted with bands’ publicists to expand musicians’ fans base



Purple Awning Pastries

• Endicott, NY

• Cashier

  • May 2007 - May 2009



EventPro Strategies Event Staffing

• Advertising Services
• 1 - 100 Employee

• Brand Ambassador

  • Aug 2008 - Aug 2008

  Create excitement for the United States Army on college campuses. Had event execution that created meaningful leads for the Army. Create excitement for the United States Army on college campuses. Had event execution that created meaningful leads for the Army.