Kevin Sibata

Monetization Analyst & Product Owner at Vitat
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Francês Elementary proficiency
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency
  • Japonês Limited working proficiency

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Credentials

  • Introdução ao Desenvolvimento Moderno de Software
    DIO
    Jul, 2023
    - Nov, 2024
  • Curso - Google Analytics 4
    Goobec Brasil
    Jun, 2023
    - Nov, 2024
  • Aprofundamento em Qualificacão de Leads e Alinhamento entre Marketing e Vendas
    RD University
    Jan, 2023
    - Nov, 2024
  • Formação RD Station de Marketing Digital
    RD Station
    Jan, 2023
    - Nov, 2024
  • Aprofundamento em Marketing de Conteúdo
    RD University
    Sep, 2022
    - Nov, 2024
  • Curso de Métricas de Marketing e Análise de Dados
    RD University
    Sep, 2022
    - Nov, 2024
  • Aprofundamento em ICP, Personas e Jornada de Compra
    RD University
    Aug, 2022
    - Nov, 2024
  • Fundamentos de Inbound Marketing para Gestores
    RD University
    Jul, 2022
    - Nov, 2024
  • Como gerar leads e utilizar taxa de conversão
    Escola Conquer
    Jun, 2022
    - Nov, 2024
  • Comunicação e Oratória - Comunicando com assertividade
    Escola Conquer
    Jun, 2022
    - Nov, 2024
  • Growth Program
    StartSe University
    Jun, 2022
    - Nov, 2024
  • Trade Marketing e Varejo Farma
    ESPM
    Oct, 2021
    - Nov, 2024
  • Universidade AppsFlyer
    AppsFlyer
    Sep, 2021
    - Nov, 2024
  • Bootcamp Desenvolvedor(a) Front End
    Instituto de Gestão e Tecnologia da Informação
    May, 2021
    - Nov, 2024
  • Arquitetura CSS: Descomplicando os problemas
    Alura
    Apr, 2021
    - Nov, 2024
  • Acessibilidade web parte 1: tornando seu front-end inclusivo
    Alura
    Feb, 2021
    - Nov, 2024
  • JavaScript: Programando a Orientação a Objetos
    Alura
    Feb, 2021
    - Nov, 2024
  • Layouts Responsivos: Trabalhando com layouts mobile
    Alura
    Feb, 2021
    - Nov, 2024
  • HTML5 e CSS3 parte 3: Trabalhando com formulários e tabelas
    Alura
    Jan, 2021
    - Nov, 2024
  • HTML5 e CSS3 parte 4: Avançando no CSS
    Alura
    Jan, 2021
    - Nov, 2024
  • JavaScript: primeiros passos com a linguagem
    Alura
    Jan, 2021
    - Nov, 2024
  • UI Design Patterns: Usabilidade em Interfaces Mobile
    Alura
    Dec, 2020
    - Nov, 2024
  • Produtividade Na Prática Online
    Fundação Estudar
    Nov, 2020
    - Nov, 2024
  • Git e Github: Controle e compartilhe seu código
    Alura Cursos Online
    Aug, 2020
    - Nov, 2024
  • HTML5 e CSS3 parte 1: A primeira página da Web
    Alura Cursos Online
    Aug, 2020
    - Nov, 2024
  • HTML5 e CSS3 parte 2: Posicionamento, listas e navegação
    Alura Cursos Online
    Aug, 2020
    - Nov, 2024
  • Liderança Na Prática Pocket Em Casa
    Fundação Estudar
    Aug, 2020
    - Nov, 2024
  • Lógica de programação I: Os primeiros programas com Javascript e HTML
    Alura Cursos Online
    Jul, 2020
    - Nov, 2024
  • Formação UX Design - Intensiva
    Mergo User Experience
    Jul, 2019
    - Nov, 2024
  • UX 101 Introdução
    Samsung Ocean
    Jul, 2016
    - Nov, 2024
  • Curso de Capacitação em Microsot Excel Módulo Básico, Intermediário e Avançado
    EX2 - Excel Experts
    Nov, 2015
    - Nov, 2024

Experience

  • Vitat
    • Brazil
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Monetization Analyst & Product Owner
      • Jul 2023 - Present

    • CRO Analyst
      • Nov 2021 - Jul 2023

      - Analysis and optimization of conversion funnels through Google Analytics, AppsFlyer, Microsoft Clarity, and Google Optimize.- Configuration of Google Analytics 4 for campaign performance analysis on the blog.- Structuring of Landing Pages and sales journeys based on personas and Ideal Customer Profiles (ICPs).- Creation of lead generation magnets using Tally.

    • Organic Acquisition and Monetization Analyst
      • Jul 2021 - Nov 2021

      - Creation of strategies to monetize organic channels.- Optimization of campaigns aimed at capturing organic leads.- Personalization of onboarding chatbot for new users in the app.- Conversion analysis through SQL database queries.

  • tech.fit
    • Brazil
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Media Analyst
      • Feb 2020 - Jul 2021

      - Management and optimization of campaigns on Paid Media platforms, such as Google Ads, Facebook Ads, and Bing Ads. - Creation of briefs for the development of new ads. - Implementation of A/B tests to improve conversion rates. - Analysis of campaigns with a goal of app download through MMPs (AppsFlyer and Adjust). - Development of dashboards and tools in Excel to facilitate data analysis and campaign optimization. - Management and optimization of campaigns on Paid Media platforms, such as Google Ads, Facebook Ads, and Bing Ads. - Creation of briefs for the development of new ads. - Implementation of A/B tests to improve conversion rates. - Analysis of campaigns with a goal of app download through MMPs (AppsFlyer and Adjust). - Development of dashboards and tools in Excel to facilitate data analysis and campaign optimization.

  • Best Berry
    • Food & Beverages
    • 1 - 100 Employee
    • BI Analyst
      • Jul 2018 - Feb 2019

      - Prototyping and test specification for identifying new business opportunities.- Development of tools for purchasing and production planning.- Technical support provision to assist the customer service team.

    • Digital Marketing Analyst
      • Jan 2017 - Jun 2018

      - Management of customer acquisition channels (Facebook Ads, Email Marketing, and Google Ads).- Creation of briefs for the development of new ads.- Technical specification for website sales optimization.

    • Marketing Intern
      • Feb 2016 - Dec 2016

      - Optimization of Facebook Ads campaigns.- Creation of performance reports and tools.

  • Instemaq Comercial Técnica Ltda
    • Brazil
    • Consumer Services
    • 1 - 100 Employee
    • Sales Intern
      • Feb 2011 - May 2011

      Customer support and quotation preparation. Customer support and quotation preparation.

Education

  • Escola Politécnica da USP
    Bacharelado em Engenharia, Engenharia de Produção
    2012 - 2017
  • Instituto Federal de Educação, Ciência e Tecnologia de São Paulo - IFSP
    Técnico, Eletrônica
    2008 - 2011

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