Kevin Peterson
Vice President Operations at The Marketing Squad- Claim this Profile
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Topline Score
Bio
Credentials
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Solutions Partner Certification
HubSpotAug, 2020- Sep, 2024 -
Inbound Marketing Certification
HubSpotApr, 2020- Sep, 2024
Experience
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The Marketing Squad
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United States
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Advertising Services
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1 - 100 Employee
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Vice President Operations
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Apr 2018 - Present
— Helping people tell their story and grow their business.— Leading daily operations and guiding agency growth. — Partnering with clients to set strategic objectives, develop marketing strategies and achieve results within a content marketing environment.— Leading the creative process of web design, video production and graphic design.— Crafting brand messaging and stories.— Creating processes and systems – from sales through to operations and back again – which helped increase agency effective rate 51% in the past 3 years.— Averaging 48 projects completed each year – websites, videos, branding, campaigns and more.
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Self-Employed
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Real Estate
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1 - 100 Employee
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Consultant Contractor
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Jul 2017 - Apr 2018
— Developing brands including logo creation, brand messaging and marketing communications.— Designing websites, digital content and print materials.— Collaborating on digital marketing strategy. — Developing brands including logo creation, brand messaging and marketing communications.— Designing websites, digital content and print materials.— Collaborating on digital marketing strategy.
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Pinelake Church
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United States
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Religious Institutions
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1 - 100 Employee
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Director of Communications
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May 2015 - Jun 2017
— Responsible for the internal and external marketing and communication strategy for this growing multisite church — 10,000 members across five locations in Mississippi. — Led a full creative team — writing, design, photography, videography, web, digital and project management. — Strategized and executed marketing campaigns utilizing new and traditional media. — Provided creative direction to promotional campaigns. — Increased social media reach and grew following 52% (from 23,000 to 35,000) with relevant and engaging content (Facebook, Instagram and Twitter).— Developed and deployed email marketing campaigns.— Managed $200,000 annual department budget.
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Southeast Christian Church
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United States
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Religious Institutions
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200 - 300 Employee
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Communications Strategist
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Jan 2007 - Apr 2015
— Led team of project coordinators and a copy writer for a large multisite church in the Louisville metro area — 25,000 members across four campuses. — Supported more than 40 ministries by planning and prioritizing the messages to be communicated to the congregation. — Managed details and deadlines of design, video and web projects. — Directed the message and edited copy for church-wide promotions and external marketing campaigns. — Facilitated creative brainstorming sessions. — Coordinated communications with regional campuses.— Engaged local media to gain positive news coverage.
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Promotions Coordinator
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Jan 2005 - Jan 2007
— Developed and directed promotional campaigns for church events and initiatives. — Established and maintained relationships with local media, both reporters and sales representatives.— Wrote copy for both internal and external communications pieces, including pastor’s weeklye-newsletter and press releases.— Designed promotional materials, including logos, posters, brochures, mailers and announcement slides.— Recruited and coordinated volunteers.
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Education
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2000 - 2004
Kansas State University
Bachelor's of Science, Communications and Public Relations
Community
