Experience

Limbic Brand Evolution

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Chief Strategist & Founder - Sparking Brand Desire

  • May 2019 - Present

  Greater New York City Area Unlike typical brand strategy, we simplify complexity & focus marketing on what matters most. We enable CMOs & Brand Leaders to strengthen consumer connections, increase engagement & drive growth. Here's how clients describe our work and impact: → “The work is pretty incredible. You took thoughts and ideas from all of us and turned it into a brand and a brand evolution plan that all of us - from the Board to the Staff - understand, love, and are excited about.” →… Show more Unlike typical brand strategy, we simplify complexity & focus marketing on what matters most. We enable CMOs & Brand Leaders to strengthen consumer connections, increase engagement & drive growth. Here's how clients describe our work and impact: → “The work is pretty incredible. You took thoughts and ideas from all of us and turned it into a brand and a brand evolution plan that all of us - from the Board to the Staff - understand, love, and are excited about.” → “Kevin helped us uncover gaps on how consumers view our brand and their emotions surrounding it. This led to a much crisper set of communications to not only retain and engage our current consumers, but to also draw new ones in. He’s a rare brand marketer who is both strategy & ROI focused.” → “Kevin delivers on complex projects. His Limbic approach insightfully deciphered our clients’ emotional needs & inspired our team. He evolved our offering, benefits, messaging and brand experience to more effectively strengthen our client relationships. Not to mention, he’s really fun to work with!” → “Kevin brings a breath of fresh air to any engagement.” Together we'll: FOCUS → Discover the core motivation your brand has in common with the people you serve CONNECT → Strengthen connections by standing for the benefits that people care about the most EVOLVE → Create evolved brand messaging, offerings and experiences to address how people want to feel The Limbic Sparks® neuromarketing approach to brand strategy is rooted in behavioral science. It sparks brand brand desire with emotional intelligence. ⚡️Limbic Sparks® happen when emotional motivation meets brand desire.⚡️ You'll have: ✓ Deeper Consumer Insights ✓ Differentiated Brand Positioning ✓ Prioritized Emotional Benefits ✓ Refreshed Brand Messaging ✓ Clear & Compelling Offerings ✓ Better Customer Experiences You'll have: A More Desired Brand. Learn more about Limbic Sparks® at LimbicBrandEvolution.com → click "Meet with Kevin" Show less



Made Music Studio

• United States
• Musicians
• 1 - 100 Employee

• Chief Strategist & Chief Innovation Officer

  • Oct 2014 - May 2019

  New York, United States Accomplishments: • Created MMS’s SonicPulse® Research – 2018’s “most innovative” award-winning neuroscience-based capability, plus I published new sonic insights in Wired Magazine • Created strategies and proved value for brands to strengthen emotional appeal across live, digital and product experiences • Stewarded the most complex biz dev and client work including Nissan Electric Vehicles, iRobot, Deloitte Greenhouse, AT&T, MetLife and others • Led offering expansion… Show more Accomplishments: • Created MMS’s SonicPulse® Research – 2018’s “most innovative” award-winning neuroscience-based capability, plus I published new sonic insights in Wired Magazine • Created strategies and proved value for brands to strengthen emotional appeal across live, digital and product experiences • Stewarded the most complex biz dev and client work including Nissan Electric Vehicles, iRobot, Deloitte Greenhouse, AT&T, MetLife and others • Led offering expansion and emerging tech innovation • Created a Health & Wellness practice and launched the VentureSonic innovation studio & business unit • Frequent speaker and author often about the subconscious impact of emotion on desire and business performance Chief Innovation Officer (2018-2019) EVP, Chief of Innovation (2017-2018) SVP, Chief Strategist (2014-2017) Show less



Interbrand

• Advertising Services

• Senior Director, Brand Strategy

  • Sep 2007 - Sep 2014

  greater new york city area Accomplishments: • Stewarded brand strategy, portfolio architecture, mergers and acquisitions, visual and verbal brand identity creation/management, customer experience design, agency alignment and employee engagement • Led AT&T through 7 years of brand transformations, worked onsite at AT&T for 4 months, cultivated a great team and grew AT&T to become IB’s largest client • Led brand strategy, naming and portfolio architecture for Univision, Hertz, Nintendo &… Show more Accomplishments: • Stewarded brand strategy, portfolio architecture, mergers and acquisitions, visual and verbal brand identity creation/management, customer experience design, agency alignment and employee engagement • Led AT&T through 7 years of brand transformations, worked onsite at AT&T for 4 months, cultivated a great team and grew AT&T to become IB’s largest client • Led brand strategy, naming and portfolio architecture for Univision, Hertz, Nintendo & Covidien/Medtronic • Presented and published many POVs after creating the foundational playbook of IB’s Customer Experience practice, and as IB’s Global Telecom Sector Leader Show less



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• VP, Group Account Director

  • Mar 2002 - Sep 2007

  Greater New York City Area Accomplishments: • Led TBS Network “Very Funny” Cannes Lion, Clio, D&AD & Effie award-winning rebranding campaign at the request of the chief creative officer (David Droga) • Led complex relationships and creating global strategies/campaigns for UBS Financial Services, Siemens, Zurich Insurance & Malibu Rum



Hampel Stefanides

• United States
• Advertising Services

• VP, Account Director

  • Jan 1997 - Nov 2001

  Advertising Account Management Aer Lingus Airlines, CDNOW



McCann Erickson

• Technology, Information and Internet

• Account Executive

  • Feb 1992 - Dec 1996

  Advertising Account Management Marriott, GE Capital, AT&T, Lufthansa, L'Oreal