Experience

Reid Family Vineyards

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • 2006 - Present

  Create and Maintain Wine Club. Conduct wine tastings. Create, promote and conduct original customized tasting event Bottle Your Own Barrel events. Manage social media channels to market winery. Content creation - write blog posts, articles, newsletters, communications materials, and material for social media channels. Social media marketing – create, manage and grow the winery’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties. Events and event planning – attend industry events locally and regionally (often outside of 9-5 hours) and plan meetups for the community. Public relations – manage incoming media requests and build relationships with industry journalists; create, execute and measure media campaigns. Customer relations/support – answer questions however they come in (phone, e-mail, Twitter) and managing online feedback forums. Communications/marketing strategy – create strategic marketing/communications plans to provide direction for the winery’s public-facing communications Analytics – provide report on metrics, and continually find ways to improve on those metrics through testing and new initiatives. Show less