Experience

amika

• United States
• Cosmetics
• 100 - 200 Employee

• Executive Leadership Team Chief of Staff - amika / Eva NYC / Heat Makes Sense

  • May 2023 - Present

• Director of Creative Operations - amika / Eva NYC / Heat Makes Sense

  • Feb 2021 - May 2023



Eva NYC

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Executive Leadership Team Chief of Staff - amika / Eva NYC / Heat Makes Sense

  • May 2023 - Present

• Director of Creative Operations - amika / Eva NYC / Heat Makes Sense

  • Feb 2021 - May 2023



DevaCurl

• United States
• Retail
• 1 - 100 Employee

• Director of Production

  • Feb 2019 - Nov 2020

  Heading up Creative Production, Projects Workflow, Resource management & Packaging Quality Control while working closely with cross-functional partners in Marketing, Supply Chain, PR/Social, Digital e-Commerce & Product Development to ensure all related business needs are executed on schedule & on budget.Overseeing all Creative Packaging for New Product Development, Promotional Kits & Innovation Launches, ensuring Global Regulatory Compliance, & conducting all press checks, reviews of samples & printer proofs approvals to ensure color consistency & all packaging components are up to Brand standards. Developed & implemented Systems & Processes to optimize Projects workflow & maximize efficiency (Creative Projects Management system, Digital Asset Content Management system, Creative Content Development Milestones Calendar, Global Packaging Tracking system, Digital Rolodex of Creative vendors & Model Usage contracts)Worked hand-in-hand with Sr. Creative Director to lead a 12-member high-volume, high-output Creative team through a Global Rebrand, a successful International Launch in 5 European countries & 2 company acquisitions. Show less

• Sr. Manager of Production

  • Jul 2017 - Feb 2019

  Overseeing coordination & control of all Creative Department workflow & traffic, file management & photoshoot assets.Ensuring all print & digital collateral & content are produced with best in class quality & efficiency, & managing human & material resources for all project deliverables as needed.Working closely with Marketing, Operations & Product Development teams to maintain & manage timelines for all packaging artwork & print/digital collateral.Heading up WebDAM asset management project to house all final approved Creative assets Show less

• Sr. Creative Consultant

  • Jun 2016 - Jul 2017

  Working with Creative Director to implement process improvements and streamline workflow efficiency between Creative team and their internal and external partners.Working with Director of Brand Content & Social Strategy to manage projects workflow and implement content management best practices.Collaborating with Creative, Operations, Production and Marketing teams to ensure all printed packaging deliverables are executed on time and built to correct standards.Spearheading efforts for Digital Asset Management systems integration in 2017. Show less



Tristar Products, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Marketing Operations

  • Mar 2014 - Jan 2016

  Heading up Marketing Operations for an industry leader in Direct Response Marketing. Products range from home & auto, sports & fitness, women's intimates and health/beauty among others. In charge of overseeing project workflow, process development and implementation within the Marketing department for both print and web. Intimately involved in packaging & product development, point of sale retail displays, & other print collateral to support retail & direct response sales teams. Managed a team of 10 designers & production staff, while trafficking over 200 different job tasks per month on average. Served as a hub of communication between all internal channels and our 3rd party vendors, printers and factories. Worked very closely with Engineering / Product Development & Purchasing teams to ensure timely execution of all new projects to meet Sales team's needs, as well as overseeing all intellectual property related communications in support of our legal counsel. Show less



Maidenform

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Production Manager, Marketing Operations

  • Feb 2013 - Feb 2014

  Led Marketing Operations team with 2 direct reports (Traffic, Production, Workflow Process, Asset Management)Serviced all Core and Mass brands, Retail Outlets, Online, Made to Order Off Price Discounters / Club Warehouse businesses, Private Label (Donna Karan Intimates / DKNY) and International (Canada, Mexico, Europe, Asia)Managed all incoming requests for Marketing (hangtags, product packaging, POS displays, signage, collateral, sell sheets, lookbooks, brand guides, hi res image requests / re-colors, online brand shop digital assets)Close daily collaboration with Marketing Brand Directors, Creative, Sales, Merchandising, Supply Chain, distribution centers, print suppliers, Asia Operations and factory contractors to facilitate timely execution and delivery of all packaging programs to point of saleManaged costing / bidding of new printed programs with print suppliers and helped steer several process improvement and cost savings "LIFT" initiatives in 2013 for Marketing (saved company over $200K in 2013 and annually on Lilyette and Flexees tag programs)Successfully completed Stage 1 implementation of company’s first Digital Asset Management System to catalog marketing based digital assets and make them available to all other channelsLed transition efforts for all of Maidenform’s digital art files to Hanes and their respective business partners after company was acquiredPartnered with IT and other internal business partners on various company-wide business initiatives (5 major rebranding projects executed from 2012-13 / consolidating corporate master data in all systems using standard naming conventions / review of industry technologies like RFID and Aurasma / review of workflow improvement solutions software / reconciling variable data standards and sizing matrixes across all domestic and international packaging / communications between U.S. office, Asia operations and vendors)Executed graphic design and production support to Creative Services team Show less

• Production Design Manager

  • Feb 2011 - Feb 2013

  Managed creative design and production of hangtags, packaging, point of sale marketing and print collateral for Maidenform's Core and Mass channel brands and accounts - Maidenform, Donna Karan Intimates, DKNY, Flexees, Control It, Lilyette, Luleh, Charmed, Sweet Nothings at Walmart, Self Expressions at Target, Inspirations at Kmart, Subtract, Aero, Macy’s, Kohl’s, Neiman Marcus, Bloomingdale’s, Lord & Taylor, JCPenney, Costco, Sam’s Club, BJ’s Wholesale Club, Ross, Marshall’s/TJ Maxx, Burlington, Century 21, Belk, Bonton, Fred Meyer, Hudson Bay, House of Fraser, Galleries Lafayette, El Corte Ingles, V&D, John Lewis, Karstadt, Palacio, Liverpool, Amazon, Bare Necessities, Lady GraceEstablished master template standards and guidelines for each brand, managed file uploads to print vendors and proof approvals and worked closely with our factories, distribution centers, print suppliers and internal Quality Control team to maintain highest standards of execution for all printed mediaServed as Marketing's business lead in the Phase 1 planning, development and implementation of the company's first Digital Asset Management System as part of a company wide initiative to streamline workflows and facilitate cross functional information sharing. Trained and supervised 2 direct report Digital Asset Coordinators through beta testing stage, asset batch imports and metadata population activities for 7000+ digital assets in just over 2 monthsCoordinated onsite and managed all photo retouching for Core brand POS and packaging photoshoots for May and August 2012 Markets, organized and managed Marketing digital asset archives on the network server and processed incoming image requests for hi res images and re-colors from all business partnersManaged Creative Services Team's freelancer sourcing and budget, trained all new hires to get them up to speed on company process and managed their daily project workflows Show less



Mack/Crounse Group

• Political Organizations
• 1 - 100 Employee

• Production Designer

  • Apr 2010 - Nov 2010

  Designed and produced Direct Mail collateral during the 2010 election year cycle for the largest political direct marketing agency in the nation (clients included Congressional and Gubernatorial candidates, local civil service officials, national labor unions and U.S. government agencies) www.mackcrounse.com Designed and produced Direct Mail collateral during the 2010 election year cycle for the largest political direct marketing agency in the nation (clients included Congressional and Gubernatorial candidates, local civil service officials, national labor unions and U.S. government agencies) www.mackcrounse.com



Freelance

• Freelance Graphic Design / Production Consultant

  • Mar 2009 - Apr 2010

  Designed marketing collateral, direct mail brochures and company logos for clients in dental, food, IT and event promotion industries Designed marketing collateral, direct mail brochures and company logos for clients in dental, food, IT and event promotion industries



Spring O'Brien

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Art Director / Graphic Designer

  • Apr 2007 - Mar 2009

  Designed and produced printed marketing campaigns and web portal graphics at NYC based PR / Marketing Services agency. Main clients were companies in Commercial Real Estate Development Industry (CB Richard Ellis), American Express and various computer software, travel and tourism firms Designed and produced printed marketing campaigns and web portal graphics at NYC based PR / Marketing Services agency. Main clients were companies in Commercial Real Estate Development Industry (CB Richard Ellis), American Express and various computer software, travel and tourism firms



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Production Artist

  • Mar 2008 - Jan 2009

  Performed production and design for Lexus-Toyota and Charles Schwab campaigns Performed production and design for Lexus-Toyota and Charles Schwab campaigns



Toys"R"Us

• United States
• Retail
• 700 & Above Employee

• Sr. Production Artist

  • Jul 2001 - Apr 2007

  Managed all production design needs for printed collateral, catalogs, store signage / scrims, in-store displays, product packaging and website graphics for Babies R Us marketing division Administered workflow in and out of the creative department and served as the key point of contact between the creative team, all other divisions of Toys R Us, print suppliers, image database partner (RR Donnelley) and other 3rd party vendors Assisted IT department in troubleshooting computer and printer related issues and implementing periodic hardware and software upgrades as needed Show less



Shin Visual Communications, Inc.

• New York, NY

• Graphic Designer

  • Aug 1998 - Feb 2001

  Designed and produced layouts for magazine ads, catalogs, billboards/outdoor signage, trade show booths, point of sale displays, product packaging and direct mail collateral for clients in Apparel and Beauty industries Coordinated photoshoots and sourced agencies, photographers, models, stylists / makeup, set design and samples as needed Designed and produced layouts for magazine ads, catalogs, billboards/outdoor signage, trade show booths, point of sale displays, product packaging and direct mail collateral for clients in Apparel and Beauty industries Coordinated photoshoots and sourced agencies, photographers, models, stylists / makeup, set design and samples as needed



Eastern Silk Mills, Inc.

• Elizabeth, NJ

• Design Studio Manager

  • Nov 1997 - Aug 1998

  Managed design studio's daily operations with 2 senior pattern designers as direct reports for a textile manufacturing and screening company based in NJ Managed design studio's daily operations with 2 senior pattern designers as direct reports for a textile manufacturing and screening company based in NJ