Experience

Yellow Tree Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Managing Partner

  • Jan 2022 - Present

  Los Angeles Metropolitan Area An award-winning marketing agency that's obsessed with clients' growth, and tree planting. 2022 Startup of the Year by Best of Small Business Awards 2022 MarCom Platinum Awards Winner in Communications / Public Relations



Entrepreneur Media

• Software Development
• 700 & Above Employee

• Contributor

  • Aug 2022 - Present

  Los Angeles Metropolitan Area I write about marketing, pr, and everything in-between.



Sprinter Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Oct 2021 - Jan 2022

  San Francisco Bay Area



Saint John's Physician Partners

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Business Analyst

  • Apr 2018 - Oct 2021

  Greater Los Angeles Area - Sole marketing professional at company, supporting 218 medical providers and 423 administrative staff. - Oversee marketing budget in conjunction with company’s regional partners, helping to reduce costs by since April 2018 through ROI analysis and consolidating expenditures. - Served as lead project manager for development of www.sjpp.org from inception to launch, managing a team of 41 developers/designers/copywriters/videographers/photographers, resulting in 691 pages built and 131… Show more - Sole marketing professional at company, supporting 218 medical providers and 423 administrative staff. - Oversee marketing budget in conjunction with company’s regional partners, helping to reduce costs by since April 2018 through ROI analysis and consolidating expenditures. - Served as lead project manager for development of www.sjpp.org from inception to launch, managing a team of 41 developers/designers/copywriters/videographers/photographers, resulting in 691 pages built and 131 videos produced. - Created consumer/provider friendly in-network provider directories, start to finish, leading to an in-network provider referral boost and saving cash by keeping the initiative in house. - Led targeted community outreach events, resulting in new patients added. - Provided recommendations on email content and improving calls to action, increasing subscriber base. Show less



Embracelets Connect

• Education Administration Programs

• President/Founder

  • Nov 2015 - May 2018

  Greater Los Angeles Area A 501(c)(3) non-profit organization that provided market-based literacy education to impoverished children of Nicaragua. - Spearheaded efforts to conceive & found Embracelets Connect. Designed its image, brand, & identity, oversaw the creation of the marketing, public relations, development, & communications plans. - Developed social media marketing campaigns, raising over funds from individuals & corporate sponsors. - Designed and deployed educational programs serving… Show more A 501(c)(3) non-profit organization that provided market-based literacy education to impoverished children of Nicaragua. - Spearheaded efforts to conceive & found Embracelets Connect. Designed its image, brand, & identity, oversaw the creation of the marketing, public relations, development, & communications plans. - Developed social media marketing campaigns, raising over funds from individuals & corporate sponsors. - Designed and deployed educational programs serving impoverished children to attain quality market-based education, yielding in average literacy increase of 45% per child. Show less



UCLA Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Partnerships Project Consultant

  • Jan 2016 - Mar 2018

  Greater Los Angeles Area - Managed cross-functional UCLA Health/American Heart Association partnership, generating funds in donations from running philanthropic events in a two-year period.. - Built and analyzed patient experience surveys with National Research Corporation Health, using findings to improve various aspects of the digital consumer pathway experience.

• Digital Marketing Coordinator

  • Nov 2014 - Dec 2015

  - Created and deployed 176 Health & Wellness email communications utilizing complex segmentation rules and reaching over 1 million patients in a year. - Developed marketing plans for several UCLA Health services and events, generating a 10% increase in patient acquisition revenue.