Kevin Baxter
Managing Partner/Owner at The Big Dill- Claim this Profile
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Bio
Credentials
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Social Media Marketing Strategy
University of Delaware
Experience
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The Big Dill®
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United States
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Entertainment Providers
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1 - 100 Employee
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Managing Partner/Owner
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May 2019 - Present
1) Developed and launched a successful brand that has seen a steady increase in revenue, with a 300% year-over-year growth rate 2) Implemented marketing and sales strategies that effectively targeted and engaged customers, resulting in significant growth in sales 3) Demonstrated leadership skills in managing and mentoring a team, resulting in the successful development and growth of the brand 4) Continuously identified new market opportunities, resulting in the expansion and diversification of the brand's product and service offerings 5) Experience in creating and managing social media campaigns, resulting in a measurable increase in website traffic, brand awareness, and customer acquisition Show less
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Digital Force Agency
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United States
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Advertising Services
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Brand Jedi/ Managing Partner
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Sep 2016 - Present
•The leader of the Digital Force team and its Brand You advocates. •Diligently working to bring all of our clients into the new age of Marketing, Branding, and Social Media strategies. •Working closely with some of Philadelphia's most engaging and forward-thinking brands to create scalable growth and continued success. •Partnering with many of the area's most innovative and creative brands. •Creator of The Big Dill brand and The Original Cheesesteak Festival. •The leader of the Digital Force team and its Brand You advocates. •Diligently working to bring all of our clients into the new age of Marketing, Branding, and Social Media strategies. •Working closely with some of Philadelphia's most engaging and forward-thinking brands to create scalable growth and continued success. •Partnering with many of the area's most innovative and creative brands. •Creator of The Big Dill brand and The Original Cheesesteak Festival.
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Viral Festivals
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United States
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Entertainment Providers
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Managing Partner
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May 2019 - Present
Viral Festivals, LLC is a full-service event management, promotion, and production company headquartered in Delaware. Our team has over twenty-five years of experience in producing and promoting signature events and Live! concerts. We build and manage event brands from conception to completion Viral Festivals, LLC is a full-service event management, promotion, and production company headquartered in Delaware. Our team has over twenty-five years of experience in producing and promoting signature events and Live! concerts. We build and manage event brands from conception to completion
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ADVENT Consulting, LLC
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United States
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Advertising Services
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Creative Marketing Manager
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Sep 2014 - Mar 2016
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Johnny Knockout Entertainment
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534 Brandywine Drive Bear, DE 19701
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Managing Partner
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Feb 2007 - Sep 2014
•Planned, promoted and executed over 100 special events, national concerts and product promotions for Beasley Broadcasting Group, AYC Media, American Cancer Society, Tuttleman Family Foundation, Clear Channel Radio, Sahara Sam's and Harrah's Philadelphia. •Creative consultant for over 25 separate nightlife and social establishments including Xfinity LIVE! Philadelphia, Twisted Oak: Beer Garden and Grill, McFadden's Philadelphia and the Field House. • Directed entertainment booking, promotional support and event management to maximize guest attendance and profitability - notable events include: Jamie Foxx and Method Man (Grammy Winners), Ne - Yo (Malibu Red launch) and the American Cancer Society’s benefit that raised $20k for Cancer Research. Show less
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The Marketing Project las Vegas
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Jan 2005 - Dec 2007
•Managed and directed a staff of 10 marketing professionals •Supervised and coordinated the design of promotional materials and advertising campaigns including web design and Internet publicity •Created and implemented Thursday theme nights that doubled existing revenue •Developed and managed Happy Hour concepts leading to an overall 30% increase in sales •Lead booking agent for over 17 national concerts •Managed the inventory process for all retail stores resulting in meaningful expense reductions Show less
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Education
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University of Delaware
Bachelor's degree, Communication and Media Studies -
University of Delaware
Mass Communication, Mass Communication/Media Studies